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Rolfstone Air Purifier

Fail

Shoppers spend only $26K a year here, so Rolfstone Air Purifier is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£26K/yr26K searches / yr
90-day growth
+172.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 77 sellers

Flapen Score

Rolfstone Air Purifier against its category

The dotted line is the Home & Garden average. Past it, Rolfstone Air Purifier is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolfstone Air Purifier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolfstone Air Purifier 26K times last year and spent an estimated £26K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +172.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+172.8%
Conversion, latest week
1.8%
Market size, estimated
£26Ka year
Top search term
rolfstone air purifier17K searches a year

02 · Price

A sale here is worth £56.55.

Listings sell for £56.55 on average, from £26.62 to £98.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £56.55 that is £0 to £6K a year per listing.

Average price
£56.55inside the $15 to $100 sweet spot
Price range
£26.62–£98.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #59 within Heating, Cooling & Air Quality. It carries 3,981 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#59in Heating, Cooling & Air Quality
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,981per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Rolfstone Air Purifier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8

Sellers

77

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Levoit55%
  • PHILIPS17%
  • EVA Air Purifier8%
  • AROEVE6%
  • MORENTO5%
  • EJD5%
  • Open — no brand owns it (2 brands, 5%)

Search terms

Top Rolfstone Air Purifier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rolfstone air purifier17K/yr
  • rolfstone air balance air purifier5K/yr
  • rolfstone air balance4K/yr

Reviews and returns

What reviews say buyers love and hate about Rolfstone Air Purifier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%

I contacted Amazon months ago to return this because it now smells like burning when turned on

I cant really smell it that well for some reason

Has a funny smell straight out of the box

Filtration8%−0.05

shame about the filters

Malfunction after filter change

not filtering efficiently

Functionality-Overall8%−0.09

Dont work

Dont not work very well

Not functional

Size-Overall6%

Not fit for purpose

a bit big

Much smaller than I thought so ordered a bigger one

Durability6%−0.05

Broke after 4 months

This product damage in one month

Failed after 6 months

Love

Air Purification18%+1.73

Effective compact air purifier

Great air purifier

Clean air

Quality-Overall15%+0.18

Build quality is great

Very good quality, the settings are easy to operate and very quiet

Very good build quality

Value For Money12%+0.99

Good value for money

Good price

reasonably priced

Ease Of Use8%+0.27

Easy to use

It is very easy to operate

controls are easy to use

Filtration6%−0.05

it is a brilliant air filter

Great filter

OK filter

Return

2.5% Return rate 28% Fixable by listing

Functionality-Overall29%▇▅▆▇▅█

Dont work

Dont not work very well

Not functional

Size-Overall21%█▇▆▆█▆

Not fit for purpose

a bit big

Much smaller than I thought so ordered a bigger one

Filtration8%█▅▇▆▅▄

shame about the filters

Malfunction after filter change

not filtering efficiently

Smell6%▄▆█▄▆▃

I contacted Amazon months ago to return this because it now smells like burning when turned on

I cant really smell it that well for some reason

Has a funny smell straight out of the box

Value For Money5%▂▃▄▃▄█

It cost way more than it was worth

Feels expensive even though this is more of an entry level model

Expensive

FAQ

Common Rolfstone Air Purifier questions

Answered from the same tracked data.