Rolfstone Air Purifier
FailShoppers spend only $26K a year here, so Rolfstone Air Purifier is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £26K/yr26K searches / yr
- 90-day growth
- +172.8%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 77 sellers
Flapen Score
Rolfstone Air Purifier against its category
The dotted line is the Home & Garden average. Past it, Rolfstone Air Purifier is stronger. Inside it, weaker.
Market
The Rolfstone Air Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rolfstone Air Purifier 26K times last year and spent an estimated £26K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +172.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +172.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £26Ka year
- Top search term
- rolfstone air purifier17K searches a year
02 · Price
A sale here is worth £56.55.
Listings sell for £56.55 on average, from £26.62 to £98.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £56.55 that is £0 to £6K a year per listing.
- Average price
- £56.55inside the $15 to $100 sweet spot
- Price range
- £26.62–£98.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #59 within Heating, Cooling & Air Quality. It carries 3,981 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #59in Heating, Cooling & Air Quality
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,981per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Rolfstone Air Purifier products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Philips Air Purifier 600 Series HEPA Covers 44m Ultra-Quiet White
- Price
- £52.85
- Rating
- 4.3/5
- Reviews
- 791
- Age
- 3y ago

EVA Alto one The Quietest Air Purifier 16dB True HEPA 99.97% Allergen Smoke Pet Dander Dust Pollen Removal Active Carbon - 36m Large Room Coverage
- Price
- £98.63
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 5y ago

AROEVE Air Purifier for Bedroom with H13 HEPA 3-stage Filter 5W Energy Consumption Quiet 22db with Aroma Tackles Pollen Smoke Pet Fur VOCs White
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 20,395
- Age
- 1y ago
Trending
90-day click momentum
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

Air Purifier for Home & Bedroom Quiet HEPA Filter for Smoke Pet Dander Odours with Fragrance Sponge & 4 Speed for Sleep 4 × Replacement pre-filters for Bedroom Office Blue Ambient Light (White)
- Price
- £36.64
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 1y ago

Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
- Price
- £90.05
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago

Philips Air Purifier 600 Series HEPA Covers 44m Ultra-Quiet White
- Price
- £52.85
- Rating
- 4.3/5
- Reviews
- 791
- Age
- 3y ago
Newest
by launch date
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Air Purifier for Home & Bedroom Quiet HEPA Filter for Smoke Pet Dander Odours with Fragrance Sponge & 4 Speed for Sleep 4 × Replacement pre-filters for Bedroom Office Blue Ambient Light (White)
- Price
- £36.64
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 1y ago

Air Purifier for Home CADR 305m/h 5 Speed 3 Timer H13 HEPA Air Purifier
- Price
- £56.44
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 1y ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

AROEVE Air Purifier for Bedroom with H13 HEPA 3-stage Filter 5W Energy Consumption Quiet 22db with Aroma Tackles Pollen Smoke Pet Fur VOCs White
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 20,395
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8
Sellers
77
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Levoit55%
- PHILIPS17%
- EVA Air Purifier8%
- AROEVE6%
- MORENTO5%
- EJD5%
- Open — no brand owns it (2 brands, 5%)
Search terms
Top Rolfstone Air Purifier search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rolfstone air purifier17K/yr
- rolfstone air balance air purifier5K/yr
- rolfstone air balance4K/yr
Reviews and returns
What reviews say buyers love and hate about Rolfstone Air Purifier
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I contacted Amazon months ago to return this because it now smells like burning when turned on
I cant really smell it that well for some reason
Has a funny smell straight out of the box
shame about the filters
Malfunction after filter change
not filtering efficiently
Dont work
Dont not work very well
Not functional
Not fit for purpose
a bit big
Much smaller than I thought so ordered a bigger one
Broke after 4 months
This product damage in one month
Failed after 6 months
Love
Effective compact air purifier
Great air purifier
Clean air
Build quality is great
Very good quality, the settings are easy to operate and very quiet
Very good build quality
Good value for money
Good price
reasonably priced
Easy to use
It is very easy to operate
controls are easy to use
it is a brilliant air filter
Great filter
OK filter
Return
2.5% Return rate 28% Fixable by listing
Dont work
Dont not work very well
Not functional
Not fit for purpose
a bit big
Much smaller than I thought so ordered a bigger one
shame about the filters
Malfunction after filter change
not filtering efficiently
I contacted Amazon months ago to return this because it now smells like burning when turned on
I cant really smell it that well for some reason
Has a funny smell straight out of the box
It cost way more than it was worth
Feels expensive even though this is more of an entry level model
Expensive
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rolfstone Air Purifier questions
Answered from the same tracked data.









