Rolfstone Air Purifier
FailShoppers spend an estimated $26K a year here, so Rolfstone Air Purifier is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £26K/yr26K searches / yr
- 90-day growth
- +172.8%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 77 sellers
Flapen Score
Rolfstone Air Purifier against its category
The dotted line is the Home & Garden average. Past it, Rolfstone Air Purifier is stronger. Inside it, weaker.
Market
The Rolfstone Air Purifier market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rolfstone Air Purifier 26K times last year and spent an estimated £26K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +172.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +172.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £26Ka year
- Top search term
- rolfstone air purifier17K searches a year
02 · Price
A sale here is worth £56.55.
Listings sell for £56.55 on average, from £26.62 to £98.63. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £56.55 that is £0 to £6K a year per listing.
- Average price
- £56.55inside the $15 to $100 sweet spot
- Price range
- £26.62–£98.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #59 within Heating, Cooling & Air Quality. It carries 3,981 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #59in Heating, Cooling & Air Quality
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,981per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Rolfstone Air Purifier products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Philips Air Purifier 600 Series HEPA Covers 44m Ultra-Quiet White
- Price
- £52.85
- Rating
- 4.3/5
- Reviews
- 791
- Age
- 3y ago

EVA Alto one The Quietest Air Purifier 16dB True HEPA 99.97% Allergen Smoke Pet Dander Dust Pollen Removal Active Carbon - 36m Large Room Coverage
- Price
- £98.63
- Rating
- 4.6/5
- Reviews
- 495
- Age
- 5y ago

AROEVE Air Purifier for Bedroom with H13 HEPA 3-stage Filter 5W Energy Consumption Quiet 22db with Aroma Tackles Pollen Smoke Pet Fur VOCs White
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 20,395
- Age
- 1y ago
Trending
estimated 90-day click momentum
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

Air Purifier for Home & Bedroom Quiet HEPA Filter for Smoke Pet Dander Odours with Fragrance Sponge & 4 Speed for Sleep 4 × Replacement pre-filters for Bedroom Office Blue Ambient Light (White)
- Price
- £36.64
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 1y ago

Philips Air Purifier 900 Series HEPA NanoProtect + Active Carbon 65m
- Price
- £90.05
- Rating
- 4.5/5
- Reviews
- 131
- Age
- 1y ago

Philips Air Purifier 600 Series HEPA Covers 44m Ultra-Quiet White
- Price
- £52.85
- Rating
- 4.3/5
- Reviews
- 791
- Age
- 3y ago
Newest
by launch date
Levoit HEPA Air Purifier for Bedroom Home CADR 187m/h 80m
- Price
- £74.90
- Rating
- 4.6/5
- Reviews
- 139
- Age
- 7mo ago

Air Purifier for Home & Bedroom Quiet HEPA Filter for Smoke Pet Dander Odours with Fragrance Sponge & 4 Speed for Sleep 4 × Replacement pre-filters for Bedroom Office Blue Ambient Light (White)
- Price
- £36.64
- Rating
- 4.2/5
- Reviews
- 158
- Age
- 1y ago

Air Purifier for Home CADR 305m/h 5 Speed 3 Timer H13 HEPA Air Purifier
- Price
- £56.44
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 1y ago

Levoit Smart HEPA Air Purifier for Bedroom Home 64m Coverage Core 200S
- Price
- £68.63
- Rating
- 4.6/5
- Reviews
- 23,115
- Age
- 1y ago

AROEVE Air Purifier for Bedroom with H13 HEPA 3-stage Filter 5W Energy Consumption Quiet 22db with Aroma Tackles Pollen Smoke Pet Fur VOCs White
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 20,395
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8
Sellers
77
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
5%
- Levoit55%
- PHILIPS17%
- EVA Air Purifier8%
- AROEVE6%
- MORENTO5%
- EJD5%
- Open — no brand owns it (2 brands, 5%)
Search terms
Top Rolfstone Air Purifier search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rolfstone air purifier17K/yr
- rolfstone air balance air purifier5K/yr
- rolfstone air balance4K/yr
Reviews and returns
What reviews say buyers love and hate about Rolfstone Air Purifier
We read the reviews and the return reasons for every product selling here.
“I contacted Amazon months ago to return this because it now smells like burning when turned on”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rolfstone Air Purifier questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









