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Robin Food

Fail

Prices span $2.61–$9.13, mostly outside the sweet spot, so Robin Food is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£65K/yr58K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
78%top-5 click share · 8 brands · 60 sellers

Flapen Score

Robin Food against its category

The dotted line is the Home & Garden average. Past it, Robin Food is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robin Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Robin Food 58K times last year and spent an estimated £65K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

20.2% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
20.2%
Market size, estimated
£65Ka year
Peak month
January4.8× the quietest month
Top search term
robin food35K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £2.61 to £9.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.50 that is £3K to £4K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£2.61–£9.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Bird & Wildlife Care. It carries 1,135 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#137in Bird & Wildlife Care
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,135per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Robin Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

60

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Peckish63%
  • Extra Select18%
  • Copdock Mill5%
  • Supa5%
  • I Love Robins3%
  • SuperGift.com2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Robin Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Robin Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robin food35K/yr
  • robin bird food11K/yr
  • robin food mix3K/yr
  • robin feed3K/yr
  • bird food for robins3K/yr
  • robin food mealworms and seed3K/yr

Reviews and returns

What reviews say buyers love and hate about Robin Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money26%0.00

You can get cheaper

as it is not the cheapest

Good bit pricey

Leak-Proof14%

unfortunately the tub was smashed inside the box so the seed had leaked all over

Broken with lots of spillage

Spilled everywhere in the box

Size-Overall10%+0.95

Much bigger than I thought really good quality

Too small

Do wish it came in a bigger bag though

Durability9%+0.02

they won't be long lasting for my feathered friends

it lasts less than a day if I fill it

save for over a year

Quality-Overall8%−0.08

Cheap quality

Quality is declining

rubbish

Love

Pet Friendly29%

Birds are happy

Birds love it

Happy birds

Value For Money28%0.00

Good value

Good value for money

WORTH THE MONEY

Quality-Overall20%−0.08

Great quality seed

Good quality of seeds

Excellent quality

Size-Overall5%+0.95

The size is helpful, good brand & happy that it's not wasted like others

Ideal size for small birds

Good size pack

Advertised Vs Actual Product4%−0.01

As described

Just what I ordered

Does what it says

FAQ

Common Robin Food questions

Answered from the same tracked data.