Skip to content
40

robin food

Skip it

Prices mostly outside the sweet spot ($2.61–$9.13) — this niche doesn't clear our bar today.

Market size 16Growth 32Conversion 100Competition 18Returns 100Price range 0Avg price 15Brand share 17Review moat 59Quality gap 45

Conversion

Incredible20.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good1,134.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£65K

£65K/yr · 58K searches

Avg price

Bad£5.50

avg listing price — sweet spot $15–$100

Price range

Bad£2.61–£9.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, robin food is a £65K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

robin food market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
£55K–£69K
units × avg price
Conversion rate
20.2%
Avg BSR
#137
Page quality
0%
Prime
85%
Sponsored
85%
Out of stock
0.0%
Avg brand age
64 months
Avg seller age
191 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

60

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

4%

  • Peckish63%
  • Extra Select18%
  • Copdock Mill5%
  • Supa5%
  • I Love Robins3%
  • SuperGift.com2%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — +5.4% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×

Top robin food search terms

  • robin food35K/yr
  • robin bird food11K/yr
  • robin food mix3K/yr
  • robin feed3K/yr
  • bird food for robins3K/yr
  • robin food mealworms and seed3K/yr
All search terms

Top robin food products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£13K30%£19K40%£26K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about robin food

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly29%

“Birds are happy”

Value For Money28%

“Good value”

Quality-Overall20%

“Great quality seed”

Size-Overall5%

“The size is helpful, good brand & happy that it's not wasted like others”

Advertised Vs Actual Product4%

“As described”

Durability2%

“durability is good”

Taste-Overall2%

“Excellent bird food”

Fun/Entertainment Experience1%

“The Robin in my nans garden seems to enjoy this mix”

Locally Manufactured1%

“What a pleasure to hold a good solid British made product after having to return poor quality tinny Chinese copies”

Ingredients-Overall1%

“Best wild bird seed I have bought”

What buyers complain about

Value For Money26%

“You can get cheaper”

Leak-Proof14%

“unfortunately the tub was smashed inside the box so the seed had leaked all over”

Size-Overall10%

“Much bigger than I thought really good quality”

Durability9%

“they won't be long lasting for my feathered friends”

Quality-Overall8%

“Cheap quality”

Smell5%

“Smelly smelly smelly”

Advertised Vs Actual Product3%

“Not as advertised”

Strength3%

“Tub is flimsy”

Stuck/Fused Together3%

“it kept getting stuck”

Taste-Overall3%

“They ate ferociously”

Common questions

Is robin food profitable to sell on Amazon United Kingdom?
The niche generates £65K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (40/100).
How competitive is the robin food niche?
8 brands and 60 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in robin food?
Top complaints mined from reviews: Value For Money, Leak-Proof, Size-Overall. The return rate is 0.0%.
When does demand for robin food peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 4.8× the quietest.
What does it cost to enter the robin food niche?
Listings span £2.61–£9.13; the average listing price is £5.50 (sweet spot $15–$100). The average incumbent carries 1,135 reviews — the moat a new listing must climb.