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Robin

Maybe

The top 5 brands take only 31% of clicks. But demand is soft, at -5.5% this quarter, so Robin is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£181K/yr749K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
24%top-5 click share · 66 brands · 128 sellers

Flapen Score

Robin against its category

The dotted line is the Home & Garden average. Past it, Robin is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Robin 749K times last year and spent an estimated £181K. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 749K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
749K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
2.7%
Market size, estimated
£181Ka year
Peak month
December8.0× the quietest month
Top search term
robin252K searches a year

02 · Price

A sale here is worth £9.10.

Listings sell for £9.10 on average, from £2.72 to £22.47. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £9.10 that is £910 to £2K a year per listing.

Average price
£9.10under the $15 to $100 sweet spot
Price range
£2.72–£22.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£910–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #705 within Garden Décor. It carries 278 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
78%
Out of stock, average day
18.3%
Average rank
#705in Garden Décor
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
85

04 · Newcomers

Amazon counts 4 of last year's 49 launches as successful.

49 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
49
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top Robin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

66 rising

Sellers

128

Top-5 brand share

31%

Top 20: 66%

Top-5 click share

24%

Top 20: 57%

Open market

65%

  • Generic10%
  • Animal Crackers8%
  • GloBrite5%
  • LSVGSAK5%
  • Garden Mile4%
  • Vivid Arts4%

Demand

Robin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Robin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • robin252K/yr
  • robin garden ornaments38K/yr
  • robin gifts170K/yr
  • robins42K/yr
  • robin garden ornaments outdoor27K/yr
  • robins appear when loved ones are near29K/yr
  • robin ornaments for garden18K/yr
  • robin ornaments33K/yr
  • robin gifts for women47K/yr
  • garden robin8K/yr

Reviews and returns

What reviews say buyers love and hate about Robin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.06

too big

Very small

this is a very small mug

Quality-Overall21%−0.02

Not what I ordered quality wise

Poor Quality

Rubbish quality

Advertised Vs Actual Product16%−0.11

Not as shown

The photo is misleading

misleading

Value For Money5%+0.35

It seems to be one of the cheaper ones

Not worth the cost

Over priced

Material Quality4%−0.03

Piece of acrylic plastic

Plastic not glass

Looks plastic which it is

Love

Quality-Overall26%−0.02

beautifully made

Awesome quality

It feels well made overall

Gifting Purpose14%+2.01

Thoughtful gift

Great gift

It's a perfect gift for a present

Value For Money9%+0.35

Good value

Worth money

Great value

Design-Overall8%+0.74

The design is lovely

It is well crafted

Good Garden Decor

Color6%+0.57

Vibrant colours

Vibrant colours are striking

colours are amazing

Return

0.9% Return rate 45% Fixable by listing

Advertised Vs Actual Product19%▁▄▄▃▆█

Not as shown

The photo is misleading

misleading

Size-Overall18%██▄▇▄▄

too big

Very small

this is a very small mug

Defective Material/Parts16%▆▆███▄

Item was damaged on arrival

Quality-Overall16%▇▃█▄▅▅

Not what I ordered quality wise

Poor Quality

Rubbish quality

Material Quality6%▄▂█▄▃▅

Piece of acrylic plastic

Plastic not glass

Looks plastic which it is

FAQ

Common Robin questions

Answered from the same tracked data.