robin
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great24%top-5 click share — an open shelf
Review moat
Great277.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.72–£22.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£181K£181K/yr · 749K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, robin is a £181K/yr Amazon United Kingdom market (749K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
robin market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £137K–£182K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #705
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 84%
- Out of stock
- 18.3%
- Avg brand age
- 28 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
66 rising
Sellers
128
Top-5 brand share
31%
Top 20: 66%
Top-5 click share
24%
Top 20: 57%
Open market
65%
- Generic10%
- Animal Crackers8%
- GloBrite5%
- LSVGSAK5%
- Garden Mile4%
- Vivid Arts4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.0×
Top robin search terms
- robin252K/yr
- robin garden ornaments38K/yr
- robin gifts170K/yr
- robins42K/yr
- robin garden ornaments outdoor27K/yr
- robins appear when loved ones are near29K/yr
- robin ornaments for garden18K/yr
- robin ornaments33K/yr
- robin gifts for women47K/yr
- garden robin8K/yr
Top robin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Animal Crackers Remembrance Robin with Loved ones are near sign memorial grave ornament or bird lover gift height 15.5cm (6)
Animal Crackers£13.354.8★387 rev
LSVGSAK Robin Gifts for Women Friends Novelty Socks Inspirational Birthday Gifts for Robin Lovers Teens Bestie Friend Daughter Wife Sister Girlfriend Novelty Stocking fillers Gift for Christmas
LSVGSAK£6.484.6★12 rev
GloBrite Set of 3 Robin Garden Ornaments outdoor - Hand-Painted Resin Bird Decorations for Garden Ideal Robin Gifts & Outdoor Accessories for Nature Lovers & Enthusiasts
GloBrite£10.384.6★1,049 rev
Garden Mile Set of 2 Red Robin Garden Ornaments -10cm Durable Resin Bird Figurines for Indoor & Outdoor Decoration Bird Decorations for Garden & Home Ornaments Robin Gifts & Outdoor Accessories
Garden Mile£9.944.6★364 rev
Pocket Robin
STUDIO 56 fused glass£7.294.8★375 rev
Newest
by launch date
Robin Garden Stake Rustic Robin Bird Yard Art Decorations with Dandelion Accent Metal Robin Memorial Garden Ornament Sculpture for Lawn Patio Flower Bed and Backyard Memorial Gift (1pcs)
Generic£8.282 rev
Robin Garden Stake Rustic Robin Bird Yard Art Decorations with Dandelion Accent Metal Robins Bird Garden Sculpture for Lawn Patio Flower Bed and Backyard Memorial Gift
Generic£14.876 rev
ZFFAFUR 2026 New Metal Robin Garden Ornament Handcrafted Rustic Red Chest Bird Sculpture from Recycled Fork & Spoon Unique Cutlery Art Decor for Garden Patio Office Desk
ZFFAFUR£15.0714 rev
JDKJAG 15cm Metal Robin Garden Ornament Silver Robin Ornament Robin Bird Scrap Metal Art Sculpture Robin Garden Sculptures & Statues for Garden Patio Office Desk
JDKJAG£5.8835 rev
Robin Bird Scrap Metal Art Sculpture Handcrafted Stainless Steel Robin Statue Made from Fork & Spoon Unique Recycled Cutlery Art Decor for Garden Patio Home or Office Gift for Bird Lovers (1PACK)
rovian£9.7627 rev
Trending
90-day click momentumJDKJAG 15cm Metal Robin Garden Ornament Silver Robin Ornament Robin Bird Scrap Metal Art Sculpture Robin Garden Sculptures & Statues for Garden Patio Office Desk
JDKJAG£5.883.7★
LSVGSAK Robin Gifts for Women Friends Novelty Socks Inspirational Birthday Gifts for Robin Lovers Teens Bestie Friend Daughter Wife Sister Girlfriend Novelty Stocking fillers Gift for Christmas
LSVGSAK£6.484.6★
ZFFAFUR 2026 New Metal Robin Garden Ornament Handcrafted Rustic Red Chest Bird Sculpture from Recycled Fork & Spoon Unique Cutlery Art Decor for Garden Patio Office Desk
ZFFAFUR£15.073.4★
Robin Garden Stake Rustic Robin Bird Yard Art Decorations with Dandelion Accent Metal Robins Bird Garden Sculpture for Lawn Patio Flower Bed and Backyard Memorial Gift
Generic£14.873.6★
Metal Robin Garden Ornament Handmade Metal Robin Bird Art Sculpture Scrap Metals Art Bird Sculpture Rustic Fork & Spoon Cutlery Craft Statue for Home Garden Decor Unique Gift for Bird Lovers (1PC)
Zenova£9.893.3★
What buyers say about robin
What buyers praise and complain about, mined from review topics.What buyers love
“beautifully made”
“Thoughtful gift”
“Good value”
“The design is lovely”
“Vibrant colours”
“As described”
“Thank you fit for purpose Amen🙏❤️❤️💯”
“A Lovely Little Garden Decoration That Adds Colour and Character”
“the mushrooms have a bright”
“Very lightweight and beautifully made”
What buyers complain about
“too big”
“Not what I ordered quality wise”
“Not as shown”
“It seems to be one of the cheaper ones”
“Piece of acrylic plastic”
“It doesn't stand properly just wobbles a little”
“found that the tail had fallen off due to Rust”
“It broke absolutely rubbish”
“Waste of money”
“Item was damaged on arrival”
Top return reasons
Common questions
- Is robin profitable to sell on Amazon United Kingdom?
- The niche generates £181K/yr across 85 tracked products. 4 of 49 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the robin niche?
- 66 brands and 128 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in robin?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for robin peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.0× the quietest.
- What does it cost to enter the robin niche?
- Listings span £2.72–£22.47; the average listing price is £9.10 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.