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Robbie Williams

Fail

Demand is soft, at -79.9% this quarter, so Robbie Williams is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£5K/yr48K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 10 sellers

Flapen Score

Robbie Williams against its category

The dotted line is the Home & Garden average. Past it, Robbie Williams is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robbie Williams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Robbie Williams 48K times last year and spent an estimated £5K. The top 5 brands take 93% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
1.0%
Market size, estimated
£5Ka year
Top search term
robbie williams32K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £3.37 to £20.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£3.37–£20.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£953–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,250 within Artwork. It carries 41 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#5,250in Artwork
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
41per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Robbie Williams products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£460£920£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Cheeky Chops35%
  • AllStarMedia23%
  • STAR CUTOUTS13%
  • Generic13%
  • Lampephoto.fr8%
  • Party People7%
  • Open — no brand owns it (0%)

Demand

Robbie Williams search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Robbie Williams

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Ease Of Use”
0.1%of orders come back
“Easy to use”
A buyer, on “Ease Of Use”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Robbie Williams questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data