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Robbie Williams

Fail

Demand is soft, at -79.9% this quarter, so Robbie Williams is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£5K/yr48K searches / yr
90-day growth
-79.9%search demand this quarter
Competition
93%top-5 click share · 6 brands · 10 sellers

Flapen Score

Robbie Williams against its category

The dotted line is the Home & Garden average. Past it, Robbie Williams is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Robbie Williams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Robbie Williams 48K times last year and spent an estimated £5K. The top 5 brands take 93% of clicks. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -79.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-79.9%
Conversion, latest week
1.0%
Market size, estimated
£5Ka year
Top search term
robbie williams32K searches a year

02 · Price

A sale here is worth £9.53.

Listings sell for £9.53 on average, from £3.37 to £20.93. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.

Average price
£9.53under the $15 to $100 sweet spot
Price range
£3.37–£20.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£953–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5,250 within Artwork. It carries 41 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#5,250in Artwork
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
41per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Robbie Williams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£460£920£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Cheeky Chops35%
  • AllStarMedia23%
  • STAR CUTOUTS13%
  • Generic13%
  • Lampephoto.fr8%
  • Party People7%
  • Open — no brand owns it (0%)

Demand

Robbie Williams search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Robbie Williams

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Ease Of Use100%

Easy to use

Return

0.1% Return rate 0% Fixable by listing

Print Quality100%▁▁█▁▁▁

FAQ

Common Robbie Williams questions

Answered from the same tracked data.