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Robbie Williams

soft demand (-79.9% this quarter) — Robbie Williams doesn't clear our bar today.

Flapen Score

27
Skip it
Market size 1Growth 0Conversion 13Competition 6Returns 99Price range 34Avg price 29Brand share 19Review moat 98Quality gap 50
This niche Category average

Is Robbie Williams profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Robbie Williams is a £5K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 27/100.

Robbie Williams: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -79.9% over the last 90 days and 1.0% of searches end in a purchase.

£5K

revenue / yr

Units sold / yr1K
Search volume / yr-79.9%48K
Conversion rate1.0%
Avg price£9.53

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers6 · 10
Top-5 product click share93%
Open market7%
Avg brand age85 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement50%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews41

Top Robbie Williams products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

£0£460£920£1K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

10

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Cheeky Chops35%
  • AllStarMedia23%
  • STAR CUTOUTS13%
  • Generic13%
  • Lampephoto.fr8%
  • Party People7%
  • Open — no brand owns it (0%)

Robbie Williams demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume48KCVR1.0%Products6Brands6Top 5 Brands93%OOS Rate0.0%Rating4.5★Reviews41Avg BSR#5,250
2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

What reviews say buyers love and hate about Robbie Williams

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Ease Of Use100%

Easy to use

Robbie Williams return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Print Quality
100%

Common Robbie Williams questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Robbie Williams 27/100 on Amazon United Kingdom — Skip it. The niche generates £5K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -79.9% over the last 90 days.
Robbie Williams sells for £9.53 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.37–£20.93. The average incumbent carries 41 reviews — the moat a new listing must climb.