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Roasting Tin with Lid

Fail

Demand is soft, at -47.1% this quarter, so Roasting Tin with Lid is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr73K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
54%top-5 click share · 18 brands · 57 sellers

Flapen Score

Roasting Tin with Lid against its category

The dotted line is the Home & Garden average. Past it, Roasting Tin with Lid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roasting Tin with Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roasting Tin with Lid 73K times last year and spent an estimated £56K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
3.6%
Market size, estimated
£56Ka year
Peak month
December4.3× the quietest month
Top search term
roasting tin with lid38K searches a year

02 · Price

A sale here is worth £21.19.

Listings sell for £21.19 on average, from £9.08 to £49.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.19 that is £0 to £2K a year per listing.

Average price
£21.19inside the $15 to $100 sweet spot
Price range
£9.08–£49.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #4,172 within Cookware. It carries 795 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
43%
Out of stock, average day
7.4%
Average rank
#4,172in Cookware
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
21

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Roasting Tin with Lid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

57

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 99%

Open market

26%

  • VonShef24%
  • Salter18%
  • Russell Hobbs13%
  • lakeland8%
  • Prima Kitchenware6%
  • Vintage Gourmet4%

Demand

Roasting Tin with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Roasting Tin with Lid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roasting tin with lid38K/yr
  • roasting pan with lid8K/yr
  • enamel roasting tin with lid9K/yr
  • roasting dish with lid6K/yr
  • roaster with lid5K/yr
  • enamel casserole dish with lid6K/yr

Reviews and returns

What reviews say buyers love and hate about Roasting Tin with Lid

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Larger than I thought”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Roasting Tin with Lid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data