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Roasting Tin with Lid

Fail

Demand is soft, at -47.1% this quarter, so Roasting Tin with Lid is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£56K/yr73K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
54%top-5 click share · 18 brands · 57 sellers

Flapen Score

Roasting Tin with Lid against its category

The dotted line is the Home & Garden average. Past it, Roasting Tin with Lid is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roasting Tin with Lid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roasting Tin with Lid 73K times last year and spent an estimated £56K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
3.6%
Market size, estimated
£56Ka year
Peak month
December4.3× the quietest month
Top search term
roasting tin with lid38K searches a year

02 · Price

A sale here is worth £21.19.

Listings sell for £21.19 on average, from £9.08 to £49.63. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.19 that is £0 to £2K a year per listing.

Average price
£21.19inside the $15 to $100 sweet spot
Price range
£9.08–£49.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #4,172 within Cookware. It carries 795 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
43%
Out of stock, average day
7.4%
Average rank
#4,172in Cookware
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Roasting Tin with Lid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

57

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

26%

  • VonShef24%
  • Salter18%
  • Russell Hobbs13%
  • lakeland8%
  • Prima Kitchenware6%
  • Vintage Gourmet4%

Demand

Roasting Tin with Lid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Roasting Tin with Lid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roasting tin with lid38K/yr
  • roasting pan with lid8K/yr
  • enamel roasting tin with lid9K/yr
  • roasting dish with lid6K/yr
  • roaster with lid5K/yr
  • enamel casserole dish with lid6K/yr

Reviews and returns

What reviews say buyers love and hate about Roasting Tin with Lid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%+0.55

Larger than I thought

Returned as too big for what was needed

its quite big would recommend

Weight Heavy11%+0.22

for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc

very heavy

It's really heavy to lift in

Adhesion/Stickiness10%−0.13

not non stick

The pot is not non-stick

Absolutely awful, everything sticks to the bottom and sides

Rusts/Corrodes7%−0.08

hopefully wont rust

which will probably rust in my experience

Be careful handling and storing due to the fact that if you chip the coating it exposes the metal inside that rusts very easily

Quality-Overall7%−0.08

Salter need better quality control

Cheap good quality

The quality is not as good as I had anticipated

Love

Quality-Overall23%−0.08

Excellent quality product, would definitely recommend came well packaged and on time

Brilliant well made

Awesome Quality

Size-Overall14%+0.55

Good size

Nice size for a family

Ideal size for a family

Value For Money12%+0.76

Good value for money

Well worth it

Amazing price

Ease Of Cleaning9%+0.70

Cleans easily

Easy to clean food comes off easy

The inside cleans well after use

Advertised Vs Actual Product7%+0.73

as advertised

Exactly as shown

Just as described

Return

1.2% Return rate 69% Fixable by listing

Size-Overall60%█▇██▇█

Larger than I thought

Returned as too big for what was needed

its quite big would recommend

Paint Quality9%▅█▆▆▂▂
Weight Heavy7%▁▁▁▄█▇

for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc

very heavy

It's really heavy to lift in

Quality-Overall4%▁▃▄▁█▄

Salter need better quality control

Cheap good quality

The quality is not as good as I had anticipated

Advertised Vs Actual Product3%▄▄█▄█▆

FAQ

Common Roasting Tin with Lid questions

Answered from the same tracked data.