Rituals Diffuser
FailThe top 5 brands take 100% of clicks, so Rituals Diffuser is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £89K/yr143K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 54%top-5 click share · 4 brands · 27 sellers
Flapen Score
Rituals Diffuser against its category
The dotted line is the Home & Garden average. Past it, Rituals Diffuser is stronger. Inside it, weaker.
Market
The Rituals Diffuser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rituals Diffuser 143K times last year and spent an estimated £89K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £89Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- rituals diffuser121K searches a year
02 · Price
A sale here is worth £29.29.
Listings sell for £29.29 on average, from £14.75 to £52.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £29.29 that is £3K to £7K a year per listing.
- Average price
- £29.29inside the $15 to $100 sweet spot
- Price range
- £14.75–£52.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #389 within Home Fragrance. It carries 78 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 25%
- Out of stock, average day
- 25.6%
- Average rank
- #389in Home Fragrance
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 78per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Rituals Diffuser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rituals Ayurveda Mini Fragrance Sticks 70ml
- Price
- £16.78
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 3y ago

RITUALS Reed Diffuser The Ritual of Sakura - Fragrance Sticks with Cherry Blossom and Rice Milk - Balancing Home Fragrance - 250ml
- Price
- £31.28
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 1y ago

RITUALS Reed Diffuser The Ritual of Ayurveda - Fragrance Sticks with Indian Rose and Almond Oil - Balancing Home Fragrance - 250ml
- Price
- £28.81
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 3y ago

RITUALS Reed Diffuser The Ritual of Jing - Fragrance Sticks with Lotus Flower and Jujube - Calming Home Fragrance - 250ml
- Price
- £34.73
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago

Rituals Private Collection Precious Amber Fragrance Sticks Luxury Home 100ml
- Price
- £31.95
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 1y ago
Trending
90-day click momentum
RITUALS Reed Diffuser 1x Refill The Ritual of Jing - Refills Twice Fragrance Sticks with Jujube and Lotus Flower - Relaxing Home Fragrance - 1x 500ml
- Price
- £52.88
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago

RITUALS Reed Diffuser 1x Refill The Ritual of Ayurveda - Refills Twice Fragrance Sticks with Indian rose and Sweet Almond Oil - Balancing Home Fragrance - 1x 500ml
- Price
- £52.88
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 3mo ago

RITUALS Reed Diffuser 1x Refill The Ritual of Sakura - Refills Twice Fragrance Sticks with Cherry Blossom and Rice Milk - Renewing Home Fragrance - 1x 500ml
- Price
- £52.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

SMOOTH VIOLET RITUAL Reed Diffuser Private Collection Mini Fragrance Sticks 100ml Elegant Packaging Scented Home Office Fragrance
- Price
- £24.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago

GREEN CARDAMOM RITUAL Reed Diffuser Private Collection Mini Fragrance Sticks 100ml Elegant Packaging Scented Home Office Fragrance
- Price
- £24.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Newest
by launch date
RITUALS Reed Diffuser 1x Refill The Ritual of Sakura - Refills Twice Fragrance Sticks with Cherry Blossom and Rice Milk - Renewing Home Fragrance - 1x 500ml
- Price
- £52.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

RITUALS Reed Diffuser 1x Refill The Ritual of Jing - Refills Twice Fragrance Sticks with Jujube and Lotus Flower - Relaxing Home Fragrance - 1x 500ml
- Price
- £52.88
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 3mo ago

RITUALS Reed Diffuser 1x Refill The Ritual of Ayurveda - Refills Twice Fragrance Sticks with Indian rose and Sweet Almond Oil - Balancing Home Fragrance - 1x 500ml
- Price
- £52.88
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 3mo ago

IMPERIAL ROSE RITUAL Reed Diffuser Private Collection Mini Fragrance Sticks 100ml Elegant Packaging Scented Home Office Fragrance
- Price
- £24.15
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago

GREEN CARDAMOM RITUAL Reed Diffuser Private Collection Mini Fragrance Sticks 100ml Elegant Packaging Scented Home Office Fragrance
- Price
- £24.02
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 96%
Open market
0%
- RITUALS79%
- TGL PACKAGING15%
- COCORRÍNA4%
- French Connection1%
- Open — no brand owns it (0%)
Demand
Rituals Diffuser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Rituals Diffuser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rituals diffuser121K/yr
- rituals reed diffuser16K/yr
- ritual diffuser4K/yr
- rituals fragrance sticks3K/yr
Reviews and returns
What reviews say buyers love and hate about Rituals Diffuser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Scent is very cheap
Not very strong smelling
as feeling bad after this smell
Not worth the money
the prices have jumped from £15.99 to £19.99 with in 4 hours of purchasing this item
Waste of money
almost all broken
does not last long
doesnt seem to last long
This product was expired with a very strong alcohol smell
this product was weak
Love
Great scent
A very fresh smell which is a joy
Wonderful fragrance very long lasting
Very happy with this diffuser set
Quality Diffuser
This diffuser smells lovely
Excellent value for money
Beautiful and worth it
Well worth it
Nice gift for a friend
Good value for money loads of product looks super cute was a great gift
They make a lovely treat for yourself or a perfect gift
seem to be lasting well
lasts for weeks
long lasting
Return
0.3% Return rate 18% Fixable by listing
Scent is very cheap
Not very strong smelling
as feeling bad after this smell
Tiny bottle
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rituals Diffuser questions
Answered from the same tracked data.









