Skip to content

Rit Dye

Fail

The top 5 brands take 100% of clicks, so Rit Dye is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£63K/yr197K searches / yr
90-day growth
+4.3%search demand this quarter
Competition
47%top-5 click share · 5 brands · 31 sellers

Flapen Score

Rit Dye against its category

The dotted line is the Home & Garden average. Past it, Rit Dye is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rit Dye market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rit Dye 197K times last year and spent an estimated £63K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+4.3%
Conversion, latest week
4.4%
Market size, estimated
£63Ka year
Peak month
April1.6× the quietest month
Top search term
rit dye77K searches a year

02 · Price

A sale here is worth £7.31.

Listings sell for £7.31 on average, from £6.19 to £12.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.31 that is £731 to £2K a year per listing.

Average price
£7.31under the $15 to $100 sweet spot
Price range
£6.19–£12.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£731–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Fabric Painting & Dyeing. It carries 9,099 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Fabric Painting & Dyeing
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,099per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Rit Dye products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

31

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 87%

Open market

0%

  • Rit60%
  • NAKOMA PRODUCTS18%
  • Craft County13%
  • Mouldmaster6%
  • Plush Addict3%
  • Open — no brand owns it (0%)

Demand

Rit Dye search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Rit Dye search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rit dye77K/yr
  • rit47K/yr
  • rit dyemore30K/yr
  • rit dye synthetic16K/yr
  • rit synthetic dye10K/yr
  • rit fabric dye6K/yr
  • rit dye more5K/yr
  • synthetic dye5K/yr
  • rit dyemore synthetic fiber dye2K/yr

Reviews and returns

What reviews say buyers love and hate about Rit Dye

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Color”
43%of negative reviews mention “Color”
1.5%of orders come back
“very strange colour”
A buyer, on “Color”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rit Dye questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data