How competitive is the Rit Dye niche on Amazon United Kingdom?

5 brands and 31 sellers compete in Rit Dye on Amazon United Kingdom. The top 5 Rit Dye products take 47% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Rit Dye?

Rit Dye buyers on Amazon United Kingdom complain most about Color, Functionality-Overall, Stain Resistance, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Rit Dye niche?

Rit Dye sells for £7.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.19–£12.44. The average incumbent carries 9,099 reviews — the moat a new listing must climb.

Rit Dye

brand-locked demand (top 5 brands take 100% of clicks) — Rit Dye doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Rit Dye profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rit Dye is a £63K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Rit Dye: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.3% over the last 90 days and 4.4% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr10K

Search volume / yr+4.3%197K

Conversion rate4.4%

Avg price£7.31

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 31

Top-5 product click share47%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 31 products

Top Rit Dye products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nakoma Rit Liquid Dye Black 8 oz

Price: £6.71
Rating: 3.9/5
Reviews: 63,323
Age: 15y ago

Rit Dye More Synthetic 7oz-Graphite

Price: £6.91
Rating: 3.9/5
Reviews: 704
Age: 8y ago

Synthetic Rit Dye More Liquid Fabric Dye Wide Selection of Colors 7 Ounces - Super Pink

Price: £7.35
Rating: 3.8/5
Reviews: 5,746
Age: 5y ago

Nakoma 88720 Rit Liquid Dye Multi-Colour 8 oz

Price: £6.86
Rating: 4.2/5
Reviews: 11,519
Age: 15y ago

Rit All Purpose Liquid Dye Black 236ml

Price: £6.45
Rating: 3.7/5
Reviews: 134
Age: 1y ago

Newest

by launch date

Rit Synthetic Liquid Dye Plum Berry 236ml

Price: £7.09
Rating: 3.9/5
Reviews: 22
Age: 1y ago

Rit Synthetic Liquid Dye Peacock Green 236ml

Price: £6.19
Rating: 4.4/5
Reviews: 26
Age: 1y ago

Rit Synthetic Liquid Dye Graphite 236ml

Price: £6.97
Rating: 3.1/5
Reviews: 15
Age: 1y ago

Rit Synthetic Liquid Dye Sapphire Blue 236ml

Price: £6.72
Rating: 4.6/5
Reviews: 22
Age: 1y ago

Rit All Purpose Liquid Dye Black 236ml

Price: £6.45
Rating: 3.7/5
Reviews: 134
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

Rit60%
NAKOMA PRODUCTS18%
Craft County13%
Mouldmaster6%
Plush Addict3%
Open — no brand owns it (0%)

Rit Dye demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume197KCVR4.4%Products31Brands5Top 5 Brands100%OOS Rate0.0%Rating4.0★Reviews9,099Avg BSR#44

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Rit Dye search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

rit dye77K/yr +7.5%3.3% conv.
rit47K/yr +1.7%0.3% conv.
rit dyemore30K/yr -1.6%4.3% conv.
rit dye synthetic16K/yr +2.5%5.0% conv.
rit synthetic dye10K/yr +18.0%5.1% conv.
rit fabric dye6K/yr +25.3%2.1% conv.
rit dye more5K/yr -0.4%4.5% conv.
synthetic dye5K/yr -15.2%1.9% conv.
rit dyemore synthetic fiber dye2K/yr -11.5%2.5% conv.

What reviews say buyers love and hate about Rit Dye

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Color44%

“Lovely true colour”

Ease Of Use14%

“Easy to use”

Quality-Overall9%

“Great product”

Advertised Vs Actual Product8%

“it did the job”

Instructions/User Manual/Troubleshooting6%

“Its easy enough to use if you follow the instructions”

What buyers complain about

90% of reviews

Color43%

“very strange colour”

Functionality-Overall22%

“Didn't work for me”

Stain Resistance5%

“Worked on a White polo shirt polyester which had a stain on, follow instructions, came out more of a silver grey colour not black”

Quality-Overall4%

“Quality is not good enough”

Material Quality3%

“was concerned as the material is very delicate”

Rit Dye return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

37%

2Material Quality

16%

3Functionality-Overall

4Leak-Proof

5Advertised Vs Actual Product

Common Rit Dye questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rit Dye 42/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 31 tracked products. Search demand moved +4.3% over the last 90 days.