Rit Dye
FailThe top 5 brands take 100% of clicks, so Rit Dye is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £63K/yr197K searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 47%top-5 click share · 5 brands · 31 sellers
Flapen Score
Rit Dye against its category
The dotted line is the Home & Garden average. Past it, Rit Dye is stronger. Inside it, weaker.
Market
The Rit Dye market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rit Dye 197K times last year and spent an estimated £63K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £63Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- rit dye77K searches a year
02 · Price
A sale here is worth £7.31.
Listings sell for £7.31 on average, from £6.19 to £12.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.31 that is £731 to £2K a year per listing.
- Average price
- £7.31under the $15 to $100 sweet spot
- Price range
- £6.19–£12.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £731–£2K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Fabric Painting & Dyeing. It carries 9,099 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Fabric Painting & Dyeing
- Average rating
- 4.00 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,099per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Rit Dye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nakoma Rit Liquid Dye Black 8 oz
- Price
- £6.71
- Rating
- 3.9/5
- Reviews
- 63,323
- Age
- 15y ago

Rit Dye More Synthetic 7oz-Graphite
- Price
- £6.91
- Rating
- 3.9/5
- Reviews
- 704
- Age
- 8y ago

Synthetic Rit Dye More Liquid Fabric Dye Wide Selection of Colors 7 Ounces - Super Pink
- Price
- £7.35
- Rating
- 3.8/5
- Reviews
- 5,746
- Age
- 5y ago

Nakoma 88720 Rit Liquid Dye Multi-Colour 8 oz
- Price
- £6.86
- Rating
- 4.2/5
- Reviews
- 11,519
- Age
- 15y ago

Rit All Purpose Liquid Dye Black 236ml
- Price
- £6.45
- Rating
- 3.7/5
- Reviews
- 134
- Age
- 1y ago
Trending
90-day click momentum
Craft County - Rit Plus Liquid Synthetic Fabric Dye Wide Color Selection 7 oz - Smoky Blue
- Price
- £7.16
- Rating
- 3.8/5
- Reviews
- 5,746
- Age
- 3y ago

Nakoma 88300 Rit Liquid Dye Multi-Colour 8 oz
- Price
- £7.12
- Rating
- 3.9/5
- Reviews
- 63,323
- Age
- 17y ago

Rit DyeMore Liquid Fabric Dye for Synthetic Fabrics 207ml - 13 Colours (Royal Purple)
- Price
- £9.69
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 7y ago

Rit All Purpose Liquid Dye Purple 236ml
- Price
- £6.46
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 1y ago

Rit DyeMore Single Bottle 7 Oz. Synthetic Liquid Fiber Dye for Clothing Décor and Crafts Sapphire Blue
- Price
- £7.25
- Rating
- 3.8/5
- Reviews
- 5,746
- Age
- 5y ago
Newest
by launch date
Rit Synthetic Liquid Dye Plum Berry 236ml
- Price
- £7.09
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 1y ago

Rit Synthetic Liquid Dye Peacock Green 236ml
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Rit Synthetic Liquid Dye Graphite 236ml
- Price
- £6.97
- Rating
- 3.1/5
- Reviews
- 15
- Age
- 1y ago

Rit Synthetic Liquid Dye Sapphire Blue 236ml
- Price
- £6.72
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 1y ago

Rit All Purpose Liquid Dye Black 236ml
- Price
- £6.45
- Rating
- 3.7/5
- Reviews
- 134
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
0%
- Rit60%
- NAKOMA PRODUCTS18%
- Craft County13%
- Mouldmaster6%
- Plush Addict3%
- Open — no brand owns it (0%)
Demand
Rit Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Rit Dye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rit dye77K/yr
- rit47K/yr
- rit dyemore30K/yr
- rit dye synthetic16K/yr
- rit synthetic dye10K/yr
- rit fabric dye6K/yr
- rit dye more5K/yr
- synthetic dye5K/yr
- rit dyemore synthetic fiber dye2K/yr
Reviews and returns
What reviews say buyers love and hate about Rit Dye
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
very strange colour
It is darker than expected
Colour too light
Didn't work for me
It didn't work well
Never worked
Worked on a White polo shirt polyester which had a stain on, follow instructions, came out more of a silver grey colour not black
very light end stain
staining white with this gets you basically purple
Quality is not good enough
Rubbish
Absolutely rubbish
was concerned as the material is very delicate
Not for every material
Love
Lovely true colour
Colour is perfect
Gorgeous soft blue colour
Easy to use
Its easy enough to use if you follow the instructions
It was straightforward to use
Great product
More Reliable than other Rit Options
Good brand
it did the job
Does what it says
Does exactly what is supposed to do
Its easy enough to use if you follow the instructions
followed instructions exactly
Great product, just need to have instructions in English
Return
1.5% Return rate 52% Fixable by listing
very strange colour
It is darker than expected
Colour too light
was concerned as the material is very delicate
Not for every material
Didn't work for me
It didn't work well
Never worked
Not as described
as the item is clearly not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rit Dye questions
Answered from the same tracked data.









