rit dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,099.19avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.31avg listing price — sweet spot $15–$100
Market size
Bad£63K£63K/yr · 197K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£6.19–£12.44cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rit dye is a £63K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
rit dye market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
31
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 87%
Open market
0%
- Rit60%
- NAKOMA PRODUCTS18%
- Craft County13%
- Mouldmaster6%
- Plush Addict3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top rit dye search terms
- rit dye77K/yr
- rit47K/yr
- rit dyemore30K/yr
- rit dye synthetic16K/yr
- rit synthetic dye10K/yr
- rit fabric dye6K/yr
- rit dye more5K/yr
- synthetic dye5K/yr
- rit dyemore synthetic fiber dye2K/yr
Top rit dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nakoma Rit Liquid Dye Black 8 oz
Rit£6.713.9★63,323 rev
Rit Dye More Synthetic 7oz-Graphite
Rit£6.913.9★704 rev
Synthetic Rit Dye More Liquid Fabric Dye Wide Selection of Colors 7 Ounces - Super Pink
Craft County£7.353.8★5,746 rev
Nakoma 88720 Rit Liquid Dye Multi-Colour 8 oz
Rit£6.864.2★11,519 rev
Rit All Purpose Liquid Dye Black 236ml
NAKOMA PRODUCTS£6.453.7★134 rev
Newest
by launch date
Rit Synthetic Liquid Dye Plum Berry 236ml
NAKOMA PRODUCTS£7.0922 rev
Rit Synthetic Liquid Dye Peacock Green 236ml
NAKOMA PRODUCTS£6.1926 rev
Rit Synthetic Liquid Dye Graphite 236ml
NAKOMA PRODUCTS£6.9715 rev
Rit Synthetic Liquid Dye Sapphire Blue 236ml
NAKOMA PRODUCTS£6.7222 rev
Rit All Purpose Liquid Dye Black 236ml
NAKOMA PRODUCTS£6.45134 rev
Trending
90-day click momentum
Craft County - Rit Plus Liquid Synthetic Fabric Dye Wide Color Selection 7 oz - Smoky Blue
Craft County£7.163.8★
Nakoma 88300 Rit Liquid Dye Multi-Colour 8 oz
Rit£7.123.9★
Rit DyeMore Liquid Fabric Dye for Synthetic Fabrics 207ml - 13 Colours (Royal Purple)
Plush Addict£9.694.1★
Rit All Purpose Liquid Dye Purple 236ml
NAKOMA PRODUCTS£6.464.9★
Rit DyeMore Single Bottle 7 Oz. Synthetic Liquid Fiber Dye for Clothing Décor and Crafts Sapphire Blue
Craft County£7.253.8★
What buyers say about rit dye
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely true colour”
“Easy to use”
“Great product”
“it did the job”
“Its easy enough to use if you follow the instructions”
“Good value compared to replacing items”
“it came up like a new shirt”
“They are now good as new”
“it did a solid job”
“Great for DIY Upcycling Projects”
What buyers complain about
“very strange colour”
“Didn't work for me”
“Worked on a White polo shirt polyester which had a stain on, follow instructions, came out more of a silver grey colour not black”
“Quality is not good enough”
“was concerned as the material is very delicate”
“Total waste of money”
“Not as described”
“Not worth the money”
“Despite following the instructions to the letter AND 2 different attempts”
“Didnt dye well”
Top return reasons
Common questions
- Is rit dye profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 31 tracked products. 90-day search growth is +4.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the rit dye niche?
- 5 brands and 31 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rit dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Stain Resistance. The return rate is 1.5%.
- When does demand for rit dye peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the rit dye niche?
- Listings span £6.19–£12.44; the average listing price is £7.31 (sweet spot $15–$100). The average incumbent carries 9,099 reviews — the moat a new listing must climb.