Rice Strainer
a small market ($50K/yr) — Rice Strainer doesn't clear our bar today.
Flapen Score
Is Rice Strainer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rice Strainer is a £50K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 43/100.
Rice Strainer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.0% over the last 90 days and 5.0% of searches end in a purchase.
£50K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 17 products
Top Rice Strainer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Stainless Steel Rice Washer Strainer Bowl - 4-in-1 Bowl for Quinoa Fruits Vegetables and Beans - Versatile Kitchen Tool
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 1,548
- Age
- 3y ago
Yum Asia 304 Stainless Steel Rice Washing Bowl (22cm) with Silicone Base and Handle
- Price
- £17.88
- Rating
- 4.4/5
- Reviews
- 875
- Age
- 3y ago
Inomata Japanese Rice Washing Bowl with Side and Bottom Drainers Clear
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 12,355
- Age
- 9y ago
HaWare Stainless Steel Colander 20cm Micro-Perforated & Footed Metal Colander with Handle Heavy Duty Strainer for Kitchen Food/Pasta/Vegetable/Rice/Fruit/Noodles - Dishwasher Safe
- Price
- £8.90
- Rating
- 4.6/5
- Reviews
- 1,026
- Age
- 6y ago
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 767
- Age
- 2y ago
Trending
90-day click momentum
Rice Washing Bowl 304 Stainless Steel Rice Washer with Built-in Strainer Multi-Purpose Kitchen Colander for Quinoa Vegetables & Pasta Durable Rust-Resistant Easy to Clean
- Price
- £10.15
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 2mo ago
Cnwinu Rice Strainer with Side Sieve Stainless Steel Pasta Strainer Colander for Kitchen Rice Washing Bowl for Soak Clean and Drain Fruits Vegetables and Beans
- Price
- £10.64
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 10mo ago
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 767
- Age
- 2y ago
Stainless Steel Rice Washer Strainer Bowl - 4-in-1 Bowl for Quinoa Fruits Vegetables and Beans - Versatile Kitchen Tool
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 1,548
- Age
- 3y ago
1 Piece Heavy Duty Rice Washing Strainer Rice Washing Bowl Rice Washing Sieve Fruit Strainer Rice Washing Bowl with Sieve Sieve for Cleaning Rice Sieve for Washing Rice and Vegetables
- Price
- £7.38
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch dateRice Washing Bowl 304 Stainless Steel Rice Washer with Built-in Strainer Multi-Purpose Kitchen Colander for Quinoa Vegetables & Pasta Durable Rust-Resistant Easy to Clean
- Price
- £10.15
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 2mo ago
Rice Washer Strainer 304 Stainless Steel Rice Washing Bowl with Colander for Cleaning Fruits Vegetables and Beans 27cm
- Price
- £9.73
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 9mo ago
Cnwinu Rice Strainer with Side Sieve Stainless Steel Pasta Strainer Colander for Kitchen Rice Washing Bowl for Soak Clean and Drain Fruits Vegetables and Beans
- Price
- £10.64
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 10mo ago
Exquilnova Rice Strainer Rice Washer with Side Sieve Stainless Steel Rice Washing Bowl for Cleaning Rice Rice Washer Strainer for Cleaning Fruits Beans and Vegetables
- Price
- £11.82
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 1y ago
Rice Washing Bowl with Filter Strainer Kitchen Prep Tool Multi-Purpose Rice Washing Bowl - Rinse Drain & Prep Food Easily Green
- Price
- £7.43
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
80
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
25%
- DOPMEP29%
- Yum Asia19%
- Inomata12%
- HaWare5%
- Tala5%
- Exquilnova5%
Rice Strainer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Rice Strainer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rice strainer34K/yr
- rice washer28K/yr
- rice washing bowl14K/yr
- rice sieve11K/yr
- rice drainer8K/yr
- rice colander6K/yr
- rice washer strainer5K/yr
- rice strainer stainless steel4K/yr
- rice cleaner3K/yr
What reviews say buyers love and hate about Rice Strainer
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“The one that I received is well-made and looks nice”
“easy to clean”
“Handy”
“Excellent and very sturdy”
“Great value for money”
What buyers complain about
69% of reviews“Decently cheap”
“Not fit for purpose”
“Not worth the money”
“a bit flimsy”
“very thin material that would definitely dent”
Rice Strainer return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rice Strainer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
