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Rice Strainer

Fail

Shoppers spend only $50K a year here, so Rice Strainer is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£50K/yr113K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
64%top-5 click share · 15 brands · 80 sellers

Flapen Score

Rice Strainer against its category

The dotted line is the Home & Garden average. Past it, Rice Strainer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Strainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Strainer 113K times last year and spent an estimated £50K. The top 5 brands take 70% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
5.0%
Market size, estimated
£50Ka year
Top search term
rice strainer34K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £2.69 to £17.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.83 that is £883 to £2K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£2.69–£17.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£883–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #99 within Colanders & Food Strainers. It carries 1,496 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#99in Colanders & Food Strainers
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,496per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rice Strainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

80

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

25%

  • DOPMEP29%
  • Yum Asia19%
  • Inomata12%
  • HaWare5%
  • Tala5%
  • Exquilnova5%

Demand

Rice Strainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Rice Strainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice strainer34K/yr
  • rice washer28K/yr
  • rice washing bowl14K/yr
  • rice sieve11K/yr
  • rice drainer8K/yr
  • rice colander6K/yr
  • rice washer strainer5K/yr
  • rice strainer stainless steel4K/yr
  • rice cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Strainer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.11

Decently cheap

Poor quality

Rubbish product

Size-Overall13%−0.06

Not fit for purpose

Too small

Its very big

Value For Money9%−0.03

Not worth the money

that was a lot more expensive than this one

and the cost is very high

Strength8%+0.13

a bit flimsy

is not very robust

Very flimsy, terrible

Material Quality6%−0.05

very thin material that would definitely dent

Bad quality material

it is layered with plastic

Love

Quality-Overall20%−0.11

The one that I received is well-made and looks nice

Decent quality

No complaints

Ease Of Cleaning14%+1.42

easy to clean

Seems clean and easy to maintain

Great for cleaning rice

Ease Of Use13%+1.44

Handy

Very handy

various pulses Handle makes it very easy to use

Strength9%+0.13

Excellent and very sturdy

Very sturdy strainers

solid

Value For Money8%−0.03

Great value for money

Good price

yet great value for money

Return

0.6% Return rate 60% Fixable by listing

Size-Overall46%██▆▆▇█

Not fit for purpose

Too small

Its very big

Quality-Overall14%▆▇▇▂█▁

Decently cheap

Poor quality

Rubbish product

Advertised Vs Actual Product8%▁▂▃█▅▅

Inaccurate description NOT suitable for rice

Ok. The photographs are misleading

The item received was not the same as pictured

Functionality-Overall6%▄▄▄▆▂█
Thickness4%▁▆▄▃▅█

they are not as deep as we thought they would be

very thin material that would definitely dent

The stainless steel that this is made from is rather thin and easily deformed

FAQ

Common Rice Strainer questions

Answered from the same tracked data.