Rice Strainer
FailShoppers spend only $50K a year here, so Rice Strainer is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £50K/yr113K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 64%top-5 click share · 15 brands · 80 sellers
Flapen Score
Rice Strainer against its category
The dotted line is the Home & Garden average. Past it, Rice Strainer is stronger. Inside it, weaker.
Market
The Rice Strainer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Strainer 113K times last year and spent an estimated £50K. The top 5 brands take 70% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
5.0% of searches ended in a purchase last week.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £50Ka year
- Top search term
- rice strainer34K searches a year
02 · Price
A sale here is worth £8.83.
Listings sell for £8.83 on average, from £2.69 to £17.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.83 that is £883 to £2K a year per listing.
- Average price
- £8.83under the $15 to $100 sweet spot
- Price range
- £2.69–£17.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £883–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #99 within Colanders & Food Strainers. It carries 1,496 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #99in Colanders & Food Strainers
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,496per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Rice Strainer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Stainless Steel Rice Washer Strainer Bowl - 4-in-1 Bowl for Quinoa Fruits Vegetables and Beans - Versatile Kitchen Tool
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 1,548
- Age
- 3y ago

Yum Asia 304 Stainless Steel Rice Washing Bowl (22cm) with Silicone Base and Handle
- Price
- £17.88
- Rating
- 4.4/5
- Reviews
- 875
- Age
- 3y ago

Inomata Japanese Rice Washing Bowl with Side and Bottom Drainers Clear
- Price
- £11.57
- Rating
- 4.6/5
- Reviews
- 12,355
- Age
- 9y ago

HaWare Stainless Steel Colander 20cm Micro-Perforated & Footed Metal Colander with Handle Heavy Duty Strainer for Kitchen Food/Pasta/Vegetable/Rice/Fruit/Noodles - Dishwasher Safe
- Price
- £8.90
- Rating
- 4.6/5
- Reviews
- 1,026
- Age
- 6y ago

Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 767
- Age
- 2y ago
Trending
90-day click momentum
Rice Washing Bowl 304 Stainless Steel Rice Washer with Built-in Strainer Multi-Purpose Kitchen Colander for Quinoa Vegetables & Pasta Durable Rust-Resistant Easy to Clean
- Price
- £10.15
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 2mo ago

Cnwinu Rice Strainer with Side Sieve Stainless Steel Pasta Strainer Colander for Kitchen Rice Washing Bowl for Soak Clean and Drain Fruits Vegetables and Beans
- Price
- £10.64
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 10mo ago

Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
- Price
- £2.69
- Rating
- 4.4/5
- Reviews
- 767
- Age
- 2y ago

Stainless Steel Rice Washer Strainer Bowl - 4-in-1 Bowl for Quinoa Fruits Vegetables and Beans - Versatile Kitchen Tool
- Price
- £7.52
- Rating
- 4.3/5
- Reviews
- 1,548
- Age
- 3y ago

1 Piece Heavy Duty Rice Washing Strainer Rice Washing Bowl Rice Washing Sieve Fruit Strainer Rice Washing Bowl with Sieve Sieve for Cleaning Rice Sieve for Washing Rice and Vegetables
- Price
- £7.38
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Rice Washing Bowl 304 Stainless Steel Rice Washer with Built-in Strainer Multi-Purpose Kitchen Colander for Quinoa Vegetables & Pasta Durable Rust-Resistant Easy to Clean
- Price
- £10.15
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 2mo ago

Rice Washer Strainer 304 Stainless Steel Rice Washing Bowl with Colander for Cleaning Fruits Vegetables and Beans 27cm
- Price
- £9.73
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 9mo ago

Cnwinu Rice Strainer with Side Sieve Stainless Steel Pasta Strainer Colander for Kitchen Rice Washing Bowl for Soak Clean and Drain Fruits Vegetables and Beans
- Price
- £10.64
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 10mo ago

Exquilnova Rice Strainer Rice Washer with Side Sieve Stainless Steel Rice Washing Bowl for Cleaning Rice Rice Washer Strainer for Cleaning Fruits Beans and Vegetables
- Price
- £11.82
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 1y ago

Rice Washing Bowl with Filter Strainer Kitchen Prep Tool Multi-Purpose Rice Washing Bowl - Rinse Drain & Prep Food Easily Green
- Price
- £7.43
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
80
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
25%
- DOPMEP29%
- Yum Asia19%
- Inomata12%
- HaWare5%
- Tala5%
- Exquilnova5%
Demand
Rice Strainer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Rice Strainer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice strainer34K/yr
- rice washer28K/yr
- rice washing bowl14K/yr
- rice sieve11K/yr
- rice drainer8K/yr
- rice colander6K/yr
- rice washer strainer5K/yr
- rice strainer stainless steel4K/yr
- rice cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Strainer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Decently cheap
Poor quality
Rubbish product
Not fit for purpose
Too small
Its very big
Not worth the money
that was a lot more expensive than this one
and the cost is very high
a bit flimsy
is not very robust
Very flimsy, terrible
very thin material that would definitely dent
Bad quality material
it is layered with plastic
Love
The one that I received is well-made and looks nice
Decent quality
No complaints
easy to clean
Seems clean and easy to maintain
Great for cleaning rice
Handy
Very handy
various pulses Handle makes it very easy to use
Excellent and very sturdy
Very sturdy strainers
solid
Great value for money
Good price
yet great value for money
Return
0.6% Return rate 60% Fixable by listing
Not fit for purpose
Too small
Its very big
Decently cheap
Poor quality
Rubbish product
Inaccurate description NOT suitable for rice
Ok. The photographs are misleading
The item received was not the same as pictured
they are not as deep as we thought they would be
very thin material that would definitely dent
The stainless steel that this is made from is rather thin and easily deformed
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Strainer questions
Answered from the same tracked data.









