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Rice Strainer

Fail

Shoppers spend an estimated $50K a year here, so Rice Strainer is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£50K/yr113K searches / yr
90-day growth
-22.0%search demand this quarter
Competition
64%top-5 click share · 15 brands · 80 sellers

Flapen Score

Rice Strainer against its category

The dotted line is the Home & Garden average. Past it, Rice Strainer is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Strainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Strainer 113K times last year and spent an estimated £50K. The top 5 brands take 70% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-22.0%
Conversion, latest week
5.0%
Market size, estimated
£50Ka year
Top search term
rice strainer34K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £2.69 to £17.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £8.83 that is £883 to £2K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£2.69–£17.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£883–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #99 within Colanders & Food Strainers. It carries 1,496 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#99in Colanders & Food Strainers
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,496per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rice Strainer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

80

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

25%

  • DOPMEP29%
  • Yum Asia19%
  • Inomata12%
  • HaWare5%
  • Tala5%
  • Exquilnova5%

Demand

Rice Strainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Rice Strainer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rice strainer34K/yr
  • rice washer28K/yr
  • rice washing bowl14K/yr
  • rice sieve11K/yr
  • rice drainer8K/yr
  • rice colander6K/yr
  • rice washer strainer5K/yr
  • rice strainer stainless steel4K/yr
  • rice cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Strainer

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
0.6%of orders come back
“Decently cheap”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rice Strainer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data