rice strainer
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,495.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.83avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£17.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 113K searches
According to Flapen's Amazon United Kingdom niche tracking, rice strainer is a £50K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
rice strainer market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £44K–£53K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.0%
- Avg brand age
- 37 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
80
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
25%
- DOPMEP29%
- Yum Asia19%
- Inomata12%
- HaWare5%
- Tala5%
- Exquilnova5%
Demand
Weekly Amazon search volume, last 29 weeks — -22.0% search growth over the last 90 days.Top rice strainer search terms
- rice strainer34K/yr
- rice washer28K/yr
- rice washing bowl14K/yr
- rice sieve11K/yr
- rice drainer8K/yr
- rice colander6K/yr
- rice washer strainer5K/yr
- rice strainer stainless steel4K/yr
- rice cleaner3K/yr
Top rice strainer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stainless Steel Rice Washer Strainer Bowl - 4-in-1 Bowl for Quinoa Fruits Vegetables and Beans - Versatile Kitchen Tool
DOPMEP£7.524.3★1,548 rev
Yum Asia 304 Stainless Steel Rice Washing Bowl (22cm) with Silicone Base and Handle
Yum Asia£17.884.4★875 rev
Inomata Japanese Rice Washing Bowl with Side and Bottom Drainers Clear
Inomata£11.574.6★12,355 rev
HaWare Stainless Steel Colander 20cm Micro-Perforated & Footed Metal Colander with Handle Heavy Duty Strainer for Kitchen Food/Pasta/Vegetable/Rice/Fruit/Noodles - Dishwasher Safe
HaWare£8.904.6★1,026 rev
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
Tala£2.694.4★767 rev
Newest
by launch date
Rice Washing Bowl 304 Stainless Steel Rice Washer with Built-in Strainer Multi-Purpose Kitchen Colander for Quinoa Vegetables & Pasta Durable Rust-Resistant Easy to Clean
Livilite£10.154 rev
Rice Washer Strainer 304 Stainless Steel Rice Washing Bowl with Colander for Cleaning Fruits Vegetables and Beans 27cm
NEUSID£9.738 rev
Cnwinu Rice Strainer with Side Sieve Stainless Steel Pasta Strainer Colander for Kitchen Rice Washing Bowl for Soak Clean and Drain Fruits Vegetables and Beans
Cnwinu£10.644 rev
Exquilnova Rice Strainer Rice Washer with Side Sieve Stainless Steel Rice Washing Bowl for Cleaning Rice Rice Washer Strainer for Cleaning Fruits Beans and Vegetables
Exquilnova£11.8259 rev
Rice Washing Bowl with Filter Strainer Kitchen Prep Tool Multi-Purpose Rice Washing Bowl - Rinse Drain & Prep Food Easily Green
iSeventy9£7.4310 rev
Trending
90-day click momentumRice Washing Bowl 304 Stainless Steel Rice Washer with Built-in Strainer Multi-Purpose Kitchen Colander for Quinoa Vegetables & Pasta Durable Rust-Resistant Easy to Clean
Livilite£10.153.8★
Cnwinu Rice Strainer with Side Sieve Stainless Steel Pasta Strainer Colander for Kitchen Rice Washing Bowl for Soak Clean and Drain Fruits Vegetables and Beans
Cnwinu£10.643.8★
Tala 15cm White Nylon Sieve Perfect for Straining rinsing and Washing a Wide Selection of Foods Including Rice Pulse Beans Salad Fruit and Vegetables Dishwasher Safe
Tala£2.694.4★
Stainless Steel Rice Washer Strainer Bowl - 4-in-1 Bowl for Quinoa Fruits Vegetables and Beans - Versatile Kitchen Tool
DOPMEP£7.524.3★
1 Piece Heavy Duty Rice Washing Strainer Rice Washing Bowl Rice Washing Sieve Fruit Strainer Rice Washing Bowl with Sieve Sieve for Cleaning Rice Sieve for Washing Rice and Vegetables
EOWVISN£7.384.3★
What buyers say about rice strainer
What buyers praise and complain about, mined from review topics.What buyers love
“The one that I received is well-made and looks nice”
“easy to clean”
“Handy”
“Excellent and very sturdy”
“Great value for money”
“does the job perfectly”
“Nice sizes”
“This looks like great design”
“the silicone handle gives a comfortable firm grip”
“The whole bowl is well constructed of quality material”
What buyers complain about
“Decently cheap”
“Not fit for purpose”
“Not worth the money”
“a bit flimsy”
“very thin material that would definitely dent”
“Inaccurate description NOT suitable for rice”
“rusting already”
“they are not as deep as we thought they would be”
“putting it back on to Foodi machine isn't great to start cooking with wet”
“It is still an arduous task”
Top return reasons
Common questions
- Is rice strainer profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the rice strainer niche?
- 15 brands and 80 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in rice strainer?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.6%.
- What does it cost to enter the rice strainer niche?
- Listings span £2.69–£17.88; the average listing price is £8.83 (sweet spot $15–$100). The average incumbent carries 1,496 reviews — the moat a new listing must climb.