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Rice Dispenser

Maybe

Returns run at only 1.1% of orders. But demand is soft, at -29.1% this quarter, so Rice Dispenser is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£93K/yr312K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
41%top-5 click share · 23 brands · 58 sellers

Flapen Score

Rice Dispenser against its category

The dotted line is the Home & Garden average. Past it, Rice Dispenser is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Dispenser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Dispenser 312K times last year and spent an estimated £93K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
2.0%
Market size, estimated
£93Ka year
Peak month
September1.7× the quietest month
Top search term
rice dispenser48K searches a year

02 · Price

A sale here is worth £15.16.

Listings sell for £15.16 on average, from £5.00 to £43.87. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £15.16 that is £2K to £4K a year per listing.

Average price
£15.16inside the $15 to $100 sweet spot
Price range
£5.00–£43.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #128 within Food Storage. It carries 865 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
61%
Out of stock, average day
7.3%
Average rank
#128in Food Storage
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
865per listing
Listings tracked
33

04 · Newcomers

Amazon counts 2 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rice Dispenser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

58

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

41%

Top 20: 84%

Open market

38%

  • Lifewit18%
  • Taylor & Brown15%
  • TBMax10%
  • Yuecda8%
  • Yum Asia7%
  • ComSaf5%

Demand

Rice Dispenser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Rice Dispenser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice dispenser48K/yr
  • rice container57K/yr
  • rice storage container51K/yr
  • rice storage container 10kg20K/yr
  • rice container 10kg19K/yr
  • rice storage18K/yr
  • rice container 5kg12K/yr
  • rice dispenser 5kg9K/yr
  • rice dispenser 10kg19K/yr
  • rice storage container 5kg7K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Dispenser

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.08

Too small

Incorrect sizing

it's just too large for the opening

Quality-Overall14%−0.07

total lack of quality control

very poor quality

The quality is poor very flimsy

Dispensing Mechanism13%−0.15

the hole is too small for it to dispense properly

this too was unsuccessfully dispensed

the flour doesnt dispense

Value For Money5%−0.01

Not impressed 6.99 for container that is cheaper than one you wou buy in B and M

They are a little over priced for what they are

Overpriced

Ease Of Use5%+0.28

hard to close

hard to press in place

Tricky clips

Love

Quality-Overall21%−0.07

Great quality cereal containers

they are good quality, sturdy containers

Excellent product

Storage Capacity17%+2.60

Good storage capacity

Good storage

Great storage container

Size-Overall11%−0.08

Fit for the purpose

Good fitting lids

Not too big or small

Ease Of Use10%+0.28

easy to use

easy to open

Easy to hold

Dispensing Mechanism6%−0.15

Excellent food dispenser

The push-button dispenser works well

Easy dispenser with the supplied cup

Return

1.1% Return rate 71% Fixable by listing

Size-Overall59%█▆▇▇▇▆

Too small

Incorrect sizing

it's just too large for the opening

Defective Material/Parts7%▄█▃▆▄▃
Quality-Overall5%▂▆▇█▆▁

total lack of quality control

very poor quality

The quality is poor very flimsy

Dispensing Mechanism4%▃▄▃▁▇█

the hole is too small for it to dispense properly

this too was unsuccessfully dispensed

the flour doesnt dispense

Advertised Vs Actual Product3%▇▄▅▄▃█

FAQ

Common Rice Dispenser questions

Answered from the same tracked data.