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Rice Cooker Large

Fail

Demand is soft, at -13.2% this quarter, so Rice Cooker Large is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£130K/yr103K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
58%top-5 click share · 15 brands · 36 sellers

Flapen Score

Rice Cooker Large against its category

The dotted line is the Home & Garden average. Past it, Rice Cooker Large is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rice Cooker Large market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rice Cooker Large 103K times last year and spent an estimated £130K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
2.2%
Market size, estimated
£130Ka year
Peak month
November2.0× the quietest month
Top search term
rice cooker large70K searches a year

02 · Price

A sale here is worth £57.56.

Listings sell for £57.56 on average, from £19.93 to £148.88. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £57.56 that is £0 to £6K a year per listing.

Average price
£57.56inside the $15 to $100 sweet spot
Price range
£19.93–£148.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #17 within Small Kitchen Appliances. It carries 2,693 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
20.2%
Average rank
#17in Small Kitchen Appliances
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,693per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Rice Cooker Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

36

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

22%

  • Russell Hobbs34%
  • Breville12%
  • Quest11%
  • Buffalo7%
  • Midea7%
  • Yum Asia7%

Demand

Rice Cooker Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Rice Cooker Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rice cooker large70K/yr
  • large rice cooker21K/yr
  • rice cooker 2l7K/yr
  • rice cooker 5 litre6K/yr

Reviews and returns

What reviews say buyers love and hate about Rice Cooker Large

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.36

Quickly broke

Doesnt last

Stopped working after a few uses

Size-Overall11%+0.22

Small cooker

This is huge

Product is small

Functionality-Overall7%−0.07

Will not switch on

Not working

Very Limited Performance

Quality-Overall6%+0.95

Low quality

Rubbish

Complete Rubbish

Cooking Experience6%+0.82

cooks too slowly

this happens part way. not fully cooked

how is this slow cooking

Love

Cooking Experience19%+0.82

Makes great rice

Cooks Well

Nice Cooker

Quality-Overall18%+0.95

Excellent product

So quality feels solid

Good quality rice cooker

Ease Of Use15%+1.17

Easy to use

Its straightforward to use

Really handy

Value For Money7%+0.40

Excellent value for money

Excellent value

Good for the money

Ease Of Cleaning6%+0.16

Kept it clean

Easy clean up

great functionality with easy remove parts for cleaning

Return

4.2% Return rate 73% Fixable by listing

Size-Overall64%▆█▇▆▇█

Small cooker

This is huge

Product is small

Functionality-Overall13%█▄▆▇▆▄

Will not switch on

Not working

Very Limited Performance

Heating3%▇▅▆█▆▆

no working no lights on or heating up

spat hot water everywhere

overheating and now fully wont work

Durability2%█▃▄▆▄▄

Quickly broke

Doesnt last

Stopped working after a few uses

Quality-Overall2%▃▇█▆▄▇

Low quality

Rubbish

Complete Rubbish

FAQ

Common Rice Cooker Large questions

Answered from the same tracked data.