rice cooker large
Skip itSoft demand (-13.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£57.56avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£19.93–£148.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,693.25avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay£130K£130K/yr · 103K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, rice cooker large is a £130K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
rice cooker large market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £144K–£173K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 83%
- Out of stock
- 20.2%
- Avg brand age
- 71 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
36
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
22%
- Russell Hobbs34%
- Breville12%
- Quest11%
- Buffalo7%
- Midea7%
- Yum Asia7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top rice cooker large search terms
- rice cooker large70K/yr
- large rice cooker21K/yr
- rice cooker 2l7K/yr
- rice cooker 5 litre6K/yr
Top rice cooker large products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Russell Hobbs Electric Rice Cooker - 2kg (14 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy Saving 500W 27040
Russell Hobbs£23.574.2★6,602 rev
Russell Hobbs Electric Rice Cooker & Steamer - 1.8L (10 cup) Keep warm function Removable non stick bowl Easy to clean Steamer basket measuring cup & spoon inc Energy saving 700W 19750
Russell Hobbs£23.844.2★14,149 rev
Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
Breville£23.314.1★192 rev
Quest 2.5 Litre Rice Cooker/Up To 12 Servings/Food Warmer Function/Non-Stick Inner Pot/Clear Viewing Lid/With Spoon & Measuring Cup / 900W (35450)
Quest£22.563.9★2,742 rev
Midea Multifunctional Rice Cooker With Steamer (10 cup 1.8 litre) 11 Multicooker functions LED display Warmer Timer Non-Stick Removable Inner Pot (Black)
Midea£54.514.5★235 rev
Newest
by launch date
Morphy Richards 1.8L Electric Rice Cooker & Steamer 1.8L 10 Cup Capacity 5in1 Multi Cooker with Keep Warm (12hr) Sauté & Steam Functions NonStick Inner Pot Easy Clean 700W 471002
Morphy Richards£43.192,021 rev
Morphy Richards Rice Cooker 1.5L 8 Cups Compact Automatic Cooking User Friendly Non-stick Aluminum Inner Pot Glass Lid Easy Clean Keep Warm Includes Steam Tray and Accessories 471001
Morphy Richards£29.552,021 rev
Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
Breville£23.31192 rev
Maya Range Commercial Electric Rice Cooker & Steamer - 3.6L (20 Cups) 1300W Keep Warm Function Removable Non Stick Bowl Stainless Steel Lid Easy to Clean Measuring Cup & Spoon
MAYA RANGE£37.5212 rev
Midea rice cooker with 9 functions 2L 4 cups for 1-3 persons advanced heating technology 30 min quick rice non-stick coating 24-hour keep warm & timer - STEAM COOKER INSERT RICE COOKER SMALL
Midea£36.45235 rev
Trending
90-day click momentum
220V Rice Cooker 8-38L Large Capacity 15-20-30-40-50-60 People Commercial Canteen Hotel Rice Cooker (23L)
QZWGZ£112.183.9★
Morphy Richards 1.8L Electric Rice Cooker & Steamer 1.8L 10 Cup Capacity 5in1 Multi Cooker with Keep Warm (12hr) Sauté & Steam Functions NonStick Inner Pot Easy Clean 700W 471002
Morphy Richards£43.194.4★
Midea rice cooker with 9 functions 2L 4 cups for 1-3 persons advanced heating technology 30 min quick rice non-stick coating 24-hour keep warm & timer - STEAM COOKER INSERT RICE COOKER SMALL
Midea£36.454.5★
Russell Hobbs Electric Rice Cooker - 1.2kg (6 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy saving 300W 27030
Russell Hobbs£19.934.2★
Buffalo Commercial Non-Stick Rice Cooker 4.2Ltr Dry CN324 White 4Ltr
Buffalo£74.164.1★
What buyers say about rice cooker large
What buyers praise and complain about, mined from review topics.What buyers love
“Makes great rice”
“Excellent product”
“Easy to use”
“Excellent value for money”
“Kept it clean”
“Perfect size”
“Works exactly as it should”
“Durable product”
“doesn't take up much space”
“Cooks quickly”
What buyers complain about
“Quickly broke”
“Small cooker”
“Will not switch on”
“Low quality”
“cooks too slowly”
“this Sakura cooker is much more expensive”
“Instructions were badly translated”
“Makes a mess”
“no working no lights on or heating up”
“It is also difficult to use and unintuitive”
Top return reasons
Common questions
- Is rice cooker large profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the rice cooker large niche?
- 15 brands and 36 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in rice cooker large?
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 4.2%.
- When does demand for rice cooker large peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the rice cooker large niche?
- Listings span £19.93–£148.88; the average listing price is £57.56 (sweet spot $15–$100). The average incumbent carries 2,693 reviews — the moat a new listing must climb.