Rice Cooker
Rice Cooker shows a $3.8M/yr market, but soft demand (-18.9% this quarter) keeps it on the watch list.
Flapen Score
Is Rice Cooker profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Rice Cooker is a £3.8M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Sep–Oct. Verdict: Worth a look — 54/100.
Rice Cooker: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.9% over the last 90 days and 2.5% of searches end in a purchase.
£3.8M
revenue / yr
Who owns the niche?
The top 5 brands hold 76% of demand, so 24% of the market is open.
24%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 26 products
Top Rice Cooker products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs Electric Rice Cooker - 1.2kg (6 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy saving 300W 27030
- Price
- £19.93
- Rating
- 4.2/5
- Reviews
- 6,602
- Age
- 6y ago
Bear Small Rice Cooker 4 Cup 2L Multifunctional with Steamer White
- Price
- £35.36
- Rating
- 4.3/5
- Reviews
- 4,335
- Age
- 2y ago
Russell Hobbs Electric Rice Cooker & Steamer - 1.8L (10 cup) Keep warm function Removable non stick bowl Easy to clean Steamer basket measuring cup & spoon inc Energy saving 700W 19750
- Price
- £23.84
- Rating
- 4.2/5
- Reviews
- 14,149
- Age
- 13y ago
Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
- Price
- £23.31
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Russell Hobbs Electric Rice Cooker - 2kg (14 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy Saving 500W 27040
- Price
- £23.57
- Rating
- 4.2/5
- Reviews
- 6,602
- Age
- 6y ago
Trending
90-day click momentum
Tristar Rice Cooker 0.6 L Compact Capacity Metal Housing Non-Stick Inner Pot Keep-Warm Function Includes Measuring Cup and Spoon RK-6142BS
- Price
- £16.43
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago
Tristar Stainless Steel Rice Cooker 1 L Capacity Keep-Warm Function and Steam Tray RK-6144BS
- Price
- £20.39
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago
Yum Asia Kotori Mini Donburi Rice Cooker with Advanced Fuzzy Logic Ninja Ceramic Bowl (1 Cup 0.18L) 3 Rice Functions 3 Multicooker Settings LED Display 220-240V (Charcoal Black)
- Price
- £53.43
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 10mo ago
Russell Hobbs Electric Rice Cooker - 1.2kg (6 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy saving 300W 27030
- Price
- £19.93
- Rating
- 4.2/5
- Reviews
- 6,602
- Age
- 6y ago
Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
- Price
- £23.31
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Newest
by launch dateTristar Stainless Steel Rice Cooker 1 L Capacity Keep-Warm Function and Steam Tray RK-6144BS
- Price
- £20.39
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago
Tristar Rice Cooker 0.6 L Compact Capacity Metal Housing Non-Stick Inner Pot Keep-Warm Function Includes Measuring Cup and Spoon RK-6142BS
- Price
- £16.43
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago
Yum Asia Kotori Mini Donburi Rice Cooker with Advanced Fuzzy Logic Ninja Ceramic Bowl (1 Cup 0.18L) 3 Rice Functions 3 Multicooker Settings LED Display 220-240V (Charcoal Black)
- Price
- £53.43
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 10mo ago
Morphy Richards Rice Cooker 1.5L 8 Cups Compact Automatic Cooking User Friendly Non-stick Aluminum Inner Pot Glass Lid Easy Clean Keep Warm Includes Steam Tray and Accessories 471001
- Price
- £29.55
- Rating
- 4.4/5
- Reviews
- 2,021
- Age
- 1y ago
Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
- Price
- £23.31
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
38
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
19%
- Russell Hobbs33%
- Yum Asia16%
- Bear14%
- GEEPAS7%
- Breville7%
- Tristar5%
Rice Cooker demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 1.7×
Top Rice Cooker search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rice cooker2.6M/yr
- rice cooker small319K/yr
- rice cookers149K/yr
- mini rice cooker86K/yr
- small rice cooker87K/yr
- rice cooker large70K/yr
- rice maker38K/yr
- electric rice cooker33K/yr
- rice cooker with steamer15K/yr
- rice steamer26K/yr
What reviews say buyers love and hate about Rice Cooker
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“It cooked rice well”
“Easy to use”
“Excellent product”
“Good for the money”
“Cleans easily,”
What buyers complain about
68% of reviews“Doesnt last”
“It's small”
“Poor quality, broken within 1 month”
“Not working”
“Won't cook”
Rice Cooker return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
73%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Rice Cooker questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
