Rice Cooker
MaybeShoppers spend $3.8M a year here. But demand is soft, at -18.9% this quarter, so Rice Cooker is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £3.8M/yr3.6M searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 38 sellers
Flapen Score
Rice Cooker against its category
The dotted line is the Home & Garden average. Past it, Rice Cooker is stronger. Inside it, weaker.
Market
The Rice Cooker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rice Cooker 3.6M times last year and spent an estimated £3.8M. The top 5 brands take 76% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.8M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £3.8Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- rice cooker2.6M searches a year
02 · Price
A sale here is worth £41.10.
Listings sell for £41.10 on average, from £16.06 to £111.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £41.10 that is £82K to £103K a year per listing.
- Average price
- £41.10inside the $15 to $100 sweet spot
- Price range
- £16.06–£111.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £82K–£103K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #7 within Small Kitchen Appliances. It carries 4,486 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 7.7%
- Average rank
- #7in Small Kitchen Appliances
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,486per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Rice Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Electric Rice Cooker - 1.2kg (6 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy saving 300W 27030
- Price
- £19.93
- Rating
- 4.2/5
- Reviews
- 6,602
- Age
- 6y ago

Bear Small Rice Cooker 4 Cup 2L Multifunctional with Steamer White
- Price
- £35.36
- Rating
- 4.3/5
- Reviews
- 4,335
- Age
- 2y ago

Russell Hobbs Electric Rice Cooker & Steamer - 1.8L (10 cup) Keep warm function Removable non stick bowl Easy to clean Steamer basket measuring cup & spoon inc Energy saving 700W 19750
- Price
- £23.84
- Rating
- 4.2/5
- Reviews
- 14,149
- Age
- 13y ago

Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
- Price
- £23.31
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago

Russell Hobbs Electric Rice Cooker - 2kg (14 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy Saving 500W 27040
- Price
- £23.57
- Rating
- 4.2/5
- Reviews
- 6,602
- Age
- 6y ago
Trending
90-day click momentum
Tristar Rice Cooker 0.6 L Compact Capacity Metal Housing Non-Stick Inner Pot Keep-Warm Function Includes Measuring Cup and Spoon RK-6142BS
- Price
- £16.43
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago

Tristar Stainless Steel Rice Cooker 1 L Capacity Keep-Warm Function and Steam Tray RK-6144BS
- Price
- £20.39
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago

Yum Asia Kotori Mini Donburi Rice Cooker with Advanced Fuzzy Logic Ninja Ceramic Bowl (1 Cup 0.18L) 3 Rice Functions 3 Multicooker Settings LED Display 220-240V (Charcoal Black)
- Price
- £53.43
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 10mo ago

Russell Hobbs Electric Rice Cooker - 1.2kg (6 Portion - 145g per serving) Removable non stick bowl Dishwasher-safe bowl & lid Steamer basket measuring cup & spoon inc Energy saving 300W 27030
- Price
- £19.93
- Rating
- 4.2/5
- Reviews
- 6,602
- Age
- 6y ago

Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
- Price
- £23.31
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Newest
by launch date
Tristar Stainless Steel Rice Cooker 1 L Capacity Keep-Warm Function and Steam Tray RK-6144BS
- Price
- £20.39
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago

Tristar Rice Cooker 0.6 L Compact Capacity Metal Housing Non-Stick Inner Pot Keep-Warm Function Includes Measuring Cup and Spoon RK-6142BS
- Price
- £16.43
- Rating
- 4.4/5
- Reviews
- 6,904
- Age
- 6mo ago

Yum Asia Kotori Mini Donburi Rice Cooker with Advanced Fuzzy Logic Ninja Ceramic Bowl (1 Cup 0.18L) 3 Rice Functions 3 Multicooker Settings LED Display 220-240V (Charcoal Black)
- Price
- £53.43
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 10mo ago

Morphy Richards Rice Cooker 1.5L 8 Cups Compact Automatic Cooking User Friendly Non-stick Aluminum Inner Pot Glass Lid Easy Clean Keep Warm Includes Steam Tray and Accessories 471001
- Price
- £29.55
- Rating
- 4.4/5
- Reviews
- 2,021
- Age
- 1y ago

Breville Electric Rice Cooker | 1.8L (10 Cup) Capacity | Serves up to 8 People | Keep Warm Function | Non Stick Removable Bowl | Spoon & Measuring Cup Included | VTP209 Black
- Price
- £23.31
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
38
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
19%
- Russell Hobbs33%
- Yum Asia16%
- Bear14%
- GEEPAS7%
- Breville7%
- Tristar5%
Demand
Rice Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Rice Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice cooker2.6M/yr
- rice cooker small319K/yr
- rice cookers149K/yr
- mini rice cooker86K/yr
- small rice cooker87K/yr
- rice cooker large70K/yr
- rice maker38K/yr
- electric rice cooker33K/yr
- rice cooker with steamer15K/yr
- rice steamer26K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Cooker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt last
Broke on first use
Quickly broke
It's small
Small cooker
This is huge
Poor quality, broken within 1 month
Bad quality
It feels cheaply made
Not working
Very Limited Performance
Will not switch on
Won't cook
Can't see how long it's cooking for - just a 10 min count down
cooks too slowly
Love
It cooked rice well
Perfect rice every time
Cooks Well
Easy to use
Really handy
Its straightforward to use
Excellent product
So quality feels solid
Good quality rice cooker
Good for the money
Excellent value
Excellent value for money
Cleans easily,
Easy to wash
Kept it clean
Return
3.6% Return rate 73% Fixable by listing
It's small
Small cooker
This is huge
Not working
Very Limited Performance
Will not switch on
no working no lights on or heating up
overheating and now fully wont work
Won't cook
Doesnt last
Broke on first use
Quickly broke
Poor quality, broken within 1 month
Bad quality
It feels cheaply made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Cooker questions
Answered from the same tracked data.









