Skip to content

Ribbon

Maybe

Returns run at only 0.5% of orders. But prices span $1.98–$8.20, mostly outside the sweet spot, so Ribbon is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£383K/yr1.2M searches / yr
90-day growth
-7.8%search demand this quarter
Competition
43%top-5 click share · 26 brands · 34 sellers

Flapen Score

Ribbon against its category

The dotted line is the Home & Garden average. Past it, Ribbon is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ribbon 1.2M times last year and spent an estimated £383K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
6.9%
Market size, estimated
£383Ka year
Peak month
December4.1× the quietest month
Top search term
ribbon562K searches a year

02 · Price

A sale here is worth £4.76.

Listings sell for £4.76 on average, from £1.98 to £8.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £4.76 that is £2K to £4K a year per listing.

Average price
£4.76under the $15 to $100 sweet spot
Price range
£1.98–£8.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #119 within Sewing. It carries 416 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#119in Sewing
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
416per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

34

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

43%

Top 20: 85%

Open market

37%

  • G2PLUS23%
  • SOTMALTK14%
  • XEANCO8%
  • CREATISMO7%
  • Cydaluya6%
  • woric5%

Demand

Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ribbon562K/yr
  • ribbons for gift wrapping173K/yr
  • ribbons for crafting83K/yr
  • ribbons67K/yr
  • satin ribbon53K/yr
  • thick ribbon28K/yr
  • silk ribbon19K/yr
  • gift ribbon28K/yr
  • ribbon for gift wrapping25K/yr
  • coloured ribbon9K/yr

Reviews and returns

What reviews say buyers love and hate about Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%+0.94

AWFUL QUALITY

looks pretty cheap

Really cheap quality, feels and looks plasticky

Color19%−0.10

Incorrect colour arrived from what I ordered

Slight disappointment about the color though

Colour not as described

Value For Money7%+1.81

I found it a bit expensive

I think its over priced for what you get sorry guys

it's poor value

Advertised Vs Actual Product6%+0.15

Poor description

not as described

Paper Quality4%−0.04

This ribbon is not the usual standard Iv had before its more like paper than ribbon

Love

Color34%−0.10

Lovely colour

Bright colours

Colours are vivid

Quality-Overall25%+0.94

Quality ribbons

This ribbon is good quality

Beautiful quality

Value For Money15%+1.81

Good value

Value for money

Great value

Advertised Vs Actual Product6%+0.15

Is was as advertised

As described

Just what I needed

Ease Of Use4%0.00

Easy to use

easy to handle Perfect for the craft for which I wanted it

Its easy to work with

Return

0.5% Return rate 70% Fixable by listing

Color46%▇██▆██

Incorrect colour arrived from what I ordered

Slight disappointment about the color though

Colour not as described

Quality-Overall11%▇█▄▃█▇

AWFUL QUALITY

looks pretty cheap

Really cheap quality, feels and looks plasticky

Size-Overall11%▅▆▆█▅▆

a little bit long on a couple of my measurements

Thin10%█▆▇▅▄▆

I didn't really think it would be as thin as it is

Very thin ribbon

Display Colors6%█▂▃▇▅▂

This might be an issue to you if you are very particular about the color

Incorrect colour arrived from what I ordered

One issue is that the color is more of a cold white

FAQ

Common Ribbon questions

Answered from the same tracked data.