Ribbon
MaybeAn estimated 0.5% of orders come back. But prices span $1.98–$8.20, mostly outside the sweet spot, so Ribbon is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £383K/yr1.2M searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 43%top-5 click share · 26 brands · 34 sellers
Flapen Score
Ribbon against its category
The dotted line is the Home & Garden average. Past it, Ribbon is stronger. Inside it, weaker.
Market
The Ribbon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ribbon 1.2M times last year and spent an estimated £383K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £383K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £383Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- ribbon562K searches a year
02 · Price
A sale here is worth £4.76.
Listings sell for £4.76 on average, from £1.98 to £8.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At £4.76 that is £2K to £4K a year per listing.
- Average price
- £4.76under the $15 to $100 sweet spot
- Price range
- £1.98–£8.20
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #119 within Sewing. It carries 416 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 8.8%
- Average rank
- #119in Sewing
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 416per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Ribbon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
12 Colours Rainbow Satin Ribbon 10mm x 9m Each Total 108 Meters Double Faced Coloured Ribbon Perfect for Gift Wrapping DIY Crafts Hair Bows Wedding Balloon Ribbon Christmas Decorations
- Price
- £5.58
- Rating
- 4.7/5
- Reviews
- 624
- Age
- 1y ago

G2PLUS Baby Pink Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting Party Decoration 22m
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 1y ago

G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 1y ago

22M Ribbon for Gift Wrapping 20mm Wide Champagne Gold Ribbon Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 1y ago

TONIFUL 1 Inch x 125 Yards 5 Colors Satin Ribbon Rolls Mixed Bright Dark Gorgeous Color Set Fabric Ribbon for Gift Wrapping Embellish Wedding Birthday Party Decoration Bow Making Floral Craft Sewing
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 911
- Age
- 5y ago
Trending
estimated 90-day click momentum
woric 12 Rolls Multicolor Satin Ribbon 22m*6mm Each Thin Ribbon for Gift Wrapping Total 264m Rainbow Satin Ribbon for Wedding Party Decor Floral Bouquets Hair Bows Birthday DIY Ribbon Wands
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago

woric 12 Rolls Satin Ribbon 22m*10mm Each Gift Ribbon Multicolor Satin Ribbon for Crafting Gift Wrapping Hair Bows Wedding Party Decorations Balloon Accents DIY Ribbon Wands
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 6mo ago

KICNIC Ribbon 12 Colors 6mm Ribbons for Gift Wrapping Satin Ribbon Fabric Ribbon Coloured Ribbon for Balloon Hair Bows Cake Wedding Florist Sewing (22M per Roll)
- Price
- £5.81
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago

G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 1y ago

8 Roll Double-Sided Satin Ribbon Set 1cm x 22m Assorted Colors for Crafting Gift Wrapping Sewing & DIY Decorations
- Price
- £4.00
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch date
woric 12 Rolls Multicolor Satin Ribbon 22m*6mm Each Thin Ribbon for Gift Wrapping Total 264m Rainbow Satin Ribbon for Wedding Party Decor Floral Bouquets Hair Bows Birthday DIY Ribbon Wands
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago

XEANCO 10mm White Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 5mo ago

XEANCO 10mm Pink Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £1.98
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 5mo ago

woric 12 Rolls Satin Ribbon 22m*10mm Each Gift Ribbon Multicolor Satin Ribbon for Crafting Gift Wrapping Hair Bows Wedding Party Decorations Balloon Accents DIY Ribbon Wands
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 6mo ago

KICNIC Ribbon 12 Colors 6mm Ribbons for Gift Wrapping Satin Ribbon Fabric Ribbon Coloured Ribbon for Balloon Hair Bows Cake Wedding Florist Sewing (22M per Roll)
- Price
- £5.81
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
34
Est. top-5 brand share
58%
Top 20: 95%
Est. top-5 click share
43%
Top 20: 85%
Open market
37%
- G2PLUS23%
- SOTMALTK14%
- XEANCO8%
- CREATISMO7%
- Cydaluya6%
- woric5%
Demand
Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Ribbon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ribbon562K/yr
- ribbons for gift wrapping173K/yr
- ribbons for crafting83K/yr
- ribbons67K/yr
- satin ribbon53K/yr
- thick ribbon28K/yr
- silk ribbon19K/yr
- gift ribbon28K/yr
- ribbon for gift wrapping25K/yr
- coloured ribbon9K/yr
Reviews and returns
What reviews say buyers love and hate about Ribbon
We read the reviews and the return reasons for every product selling here.
“AWFUL QUALITY”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ribbon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









