Ribbon
Ribbon shows low returns (0.5%), but prices mostly outside the sweet spot ($1.98–$8.20) keeps it on the watch list.
Flapen Score
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Is Ribbon profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ribbon is a £383K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Ribbon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.8% over the last 90 days and 6.9% of searches end in a purchase.
£383K
revenue / yr
Who owns the niche?
The top 5 brands hold 58% of demand, so 42% of the market is open.
42%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Ribbon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
12 Colours Rainbow Satin Ribbon 10mm x 9m Each Total 108 Meters Double Faced Coloured Ribbon Perfect for Gift Wrapping DIY Crafts Hair Bows Wedding Balloon Ribbon Christmas Decorations
- Price
- £5.58
- Rating
- 4.7/5
- Reviews
- 624
- Age
- 1y ago
G2PLUS Baby Pink Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting Party Decoration 22m
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 1y ago
G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 1y ago
22M Ribbon for Gift Wrapping 20mm Wide Champagne Gold Ribbon Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration
- Price
- £3.38
- Rating
- 4.5/5
- Reviews
- 158
- Age
- 1y ago
TONIFUL 1 Inch x 125 Yards 5 Colors Satin Ribbon Rolls Mixed Bright Dark Gorgeous Color Set Fabric Ribbon for Gift Wrapping Embellish Wedding Birthday Party Decoration Bow Making Floral Craft Sewing
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 911
- Age
- 5y ago
Trending
90-day click momentum
woric 12 Rolls Multicolor Satin Ribbon 22m*6mm Each Thin Ribbon for Gift Wrapping Total 264m Rainbow Satin Ribbon for Wedding Party Decor Floral Bouquets Hair Bows Birthday DIY Ribbon Wands
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago
woric 12 Rolls Satin Ribbon 22m*10mm Each Gift Ribbon Multicolor Satin Ribbon for Crafting Gift Wrapping Hair Bows Wedding Party Decorations Balloon Accents DIY Ribbon Wands
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 6mo ago
KICNIC Ribbon 12 Colors 6mm Ribbons for Gift Wrapping Satin Ribbon Fabric Ribbon Coloured Ribbon for Balloon Hair Bows Cake Wedding Florist Sewing (22M per Roll)
- Price
- £5.81
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago
G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 1y ago
8 Roll Double-Sided Satin Ribbon Set 1cm x 22m Assorted Colors for Crafting Gift Wrapping Sewing & DIY Decorations
- Price
- £4.00
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 11mo ago
Newest
by launch dateworic 12 Rolls Multicolor Satin Ribbon 22m*6mm Each Thin Ribbon for Gift Wrapping Total 264m Rainbow Satin Ribbon for Wedding Party Decor Floral Bouquets Hair Bows Birthday DIY Ribbon Wands
- Price
- £5.89
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 4mo ago
XEANCO 10mm White Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £2.15
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 5mo ago
XEANCO 10mm Pink Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows
- Price
- £1.98
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 5mo ago
woric 12 Rolls Satin Ribbon 22m*10mm Each Gift Ribbon Multicolor Satin Ribbon for Crafting Gift Wrapping Hair Bows Wedding Party Decorations Balloon Accents DIY Ribbon Wands
- Price
- £6.03
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 6mo ago
KICNIC Ribbon 12 Colors 6mm Ribbons for Gift Wrapping Satin Ribbon Fabric Ribbon Coloured Ribbon for Balloon Hair Bows Cake Wedding Florist Sewing (22M per Roll)
- Price
- £5.81
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
34
Top-5 brand share
58%
Top 20: 95%
Top-5 click share
43%
Top 20: 85%
Open market
37%
- G2PLUS23%
- SOTMALTK14%
- XEANCO8%
- CREATISMO7%
- Cydaluya6%
- woric5%
Ribbon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Top Ribbon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ribbon562K/yr
- ribbons for gift wrapping173K/yr
- ribbons for crafting83K/yr
- ribbons67K/yr
- satin ribbon53K/yr
- thick ribbon28K/yr
- silk ribbon19K/yr
- gift ribbon28K/yr
- ribbon for gift wrapping25K/yr
- coloured ribbon9K/yr
What reviews say buyers love and hate about Ribbon
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Lovely colour”
“Quality ribbons”
“Good value”
“Is was as advertised”
“Easy to use”
What buyers complain about
72% of reviews“AWFUL QUALITY”
“Incorrect colour arrived from what I ordered”
“I found it a bit expensive”
“Poor description”
“This ribbon is not the usual standard Iv had before its more like paper than ribbon”
Ribbon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ribbon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
