Is ribbon profitable to sell on Amazon United Kingdom?

The niche generates £383K/yr across 36 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the ribbon niche?

26 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in ribbon?

Top complaints mined from reviews: Quality-Overall, Color, Value For Money. The return rate is 0.5%.

When does demand for ribbon peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the ribbon niche?

Listings span £1.98–£8.20; the average listing price is £4.76 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.

ribbon

Worth a look

Shows low returns (0.5%), but prices mostly outside the sweet spot ($1.98–$8.20) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great415.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Great58%

top-5 brand share — no brand owns this niche

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Market size

Good£383K

£383K/yr · 1.2M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.76

avg listing price — sweet spot $15–$100

Price range

Bad£1.98–£8.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, ribbon is a £383K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

ribbon market data

Units sold / yr: 60K–80K; avg 500–750/product
Revenue / yr: £286K–£381K; units × avg price
Conversion rate: 6.9%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 8.8%
Avg brand age: 29 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

43%

Top 20: 85%

Open market

37%

G2PLUS23%
SOTMALTK14%
XEANCO8%
CREATISMO7%
Cydaluya6%
woric5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top ribbon search terms

ribbon562K/yr -6.8%3.8% conv.
ribbons for gift wrapping173K/yr -17.5%5.0% conv.
ribbons for crafting83K/yr -6.1%4.5% conv.
ribbons67K/yr +2.2%4.3% conv.
satin ribbon53K/yr -19.4%2.0% conv.
thick ribbon28K/yr -3.4%1.3% conv.
silk ribbon19K/yr +2.2%0.5% conv.
gift ribbon28K/yr +0.0%4.0% conv.
ribbon for gift wrapping25K/yr -24.4%2.8% conv.
coloured ribbon9K/yr +24.9%4.9% conv.

All search terms

Top ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Colours Rainbow Satin Ribbon 10mm x 9m Each Total 108 Meters Double Faced Coloured Ribbon Perfect for Gift Wrapping DIY Crafts Hair Bows Wedding Balloon Ribbon Christmas Decorations

SOTMALTK£5.584.7★624 rev

G2PLUS Baby Pink Satin Ribbons 10mm: Thick Deocrative Gift Wrap Ribbons for Crafting Party Decoration 22m

G2PLUS£2.544.5★798 rev

G2PLUS Sage Green Satin Ribbons 10mm Gift Wrap Ribbon for Gift Wrapping Crafting Wedding Christmas Party Deco

G2PLUS£2.524.5★798 rev

22M Ribbon for Gift Wrapping 20mm Wide Champagne Gold Ribbon Thick Fabric Gift Wrap Ribbons for Crafting Halloween & Christmas Wedding & Valentines Day Decoration

Cydaluya£3.384.5★158 rev

TONIFUL 1 Inch x 125 Yards 5 Colors Satin Ribbon Rolls Mixed Bright Dark Gorgeous Color Set Fabric Ribbon for Gift Wrapping Embellish Wedding Birthday Party Decoration Bow Making Floral Craft Sewing

TONIFUL£7.534.5★911 rev

Newest

by launch date

woric 12 Rolls Multicolor Satin Ribbon 22m*6mm Each Thin Ribbon for Gift Wrapping Total 264m Rainbow Satin Ribbon for Wedding Party Decor Floral Bouquets Hair Bows Birthday DIY Ribbon Wands

woric£5.8935 rev

4mo ago

XEANCO 10mm White Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows

XEANCO£2.15135 rev

5mo ago

XEANCO 10mm Pink Satin Ribbon Polyester Ribbon Enhance Your Crafts & Celebrations Best for Gift Wrapping Decorations Wedding Car Ribbon Ribbons for Crafting & Bows

XEANCO£1.98135 rev

5mo ago

woric 12 Rolls Satin Ribbon 22m*10mm Each Gift Ribbon Multicolor Satin Ribbon for Crafting Gift Wrapping Hair Bows Wedding Party Decorations Balloon Accents DIY Ribbon Wands

woric£6.0335 rev

6mo ago

KICNIC Ribbon 12 Colors 6mm Ribbons for Gift Wrapping Satin Ribbon Fabric Ribbon Coloured Ribbon for Balloon Hair Bows Cake Wedding Florist Sewing (22M per Roll)

KICNIC£5.815 rev

9mo ago

What buyers say about ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Color34%

“Lovely colour”

Quality-Overall25%

“Quality ribbons”

Value For Money15%

“Good value”

Advertised Vs Actual Product6%

“Is was as advertised”

Ease Of Use4%

“Easy to use”

Stitch/Finish/Polish2%

“The perfect finishing touch for those special presents”

Material Quality2%

“material”

Size-Overall1%

“Fit for purpose and pretty too”

Brightness/Shine/Glow1%

“Good quality and shiny on one side with beautiful colours”

Paper Quality1%

“A good array of smaller sized ribbons which have been very handy for wrapping up presents and also useful for my granddaughter when shes doing her arts and crafts”

What buyers complain about

Quality-Overall23%

“AWFUL QUALITY”

Color19%

“Incorrect colour arrived from what I ordered”

Value For Money7%

“I found it a bit expensive”

Advertised Vs Actual Product6%

“Poor description”

Paper Quality4%

“This ribbon is not the usual standard Iv had before its more like paper than ribbon”

Thickness4%

“just very flimsy/ thin”

Display Colors3%

“This might be an issue to you if you are very particular about the color”

Durability3%

“its not very durable”

Thin2%

“I didn't really think it would be as thin as it is”

Size-Overall2%

“a little bit long on a couple of my measurements”

Top return reasons

Color46%

Quality-Overall11%

Size-Overall11%

Thin10%

Display Colors6%

Advertised Vs Actual Product4%

Value For Money2%

Thickness2%