Is reusable straw profitable to sell on Amazon United Kingdom?

The niche generates £154K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +47.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the reusable straw niche?

22 brands and 41 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in reusable straw?

Top complaints mined from reviews: Size-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for reusable straw peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the reusable straw niche?

Listings span £2.08–£11.94; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.

reusable straw

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($2.08–$11.94) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+47.4%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,242.64

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£154K

£154K/yr · 273K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.39

avg listing price — sweet spot $15–$100

Price range

Bad£2.08–£11.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, reusable straw is a £154K/yr Amazon United Kingdom market (273K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

reusable straw market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £135K–£162K; units × avg price
Conversion rate: 10.5%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 5.5%
Avg brand age: 25 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

54%

Top 20: 95%

Open market

34%

ZHUOAI17%
Chef Aid14%
SiHuiTu11%
Joie10%
iJiGui10%
iShop Online Limited5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.4% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top reusable straw search terms

reusable straws125K/yr +51.5%7.7% conv.
straws reusable64K/yr +63.1%9.7% conv.
plastic straws reusable24K/yr +20.4%7.0% conv.
reusable straw15K/yr +26.1%5.9% conv.
reusable plastic straws12K/yr +35.8%5.2% conv.
reusable straws drinking12K/yr +57.7%8.6% conv.
drinking straws reusable6K/yr +70.0%9.0% conv.
plastic reusable straws7K/yr +52.2%6.9% conv.
straws for hot drinks5K/yr -22.1%4.8% conv.
hard plastic straws4K/yr +28.9%5.9% conv.

All search terms

Top reusable straw products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

20 Pcs Plastic Straws Pack of 20 Reusable Straws with Brush 19mm x 7mm Perfect for Cocktails Milk Juice Tea (Colored Random Colors)

ZHUOAI£4.154.4★106 rev

Chef Aid 12 Reusable Thick Plastic Drinking Straws Suitable for Hot and Cold Drinks Made from BPA Free Stong and Durable Plastic Each Pack Contain 4 Blue 4 Pink and 4 Yellow Straws

Chef Aid£2.824.5★592 rev

4 x Metal Stainless Steel Reusable Drinking Straws Eco Friendly + Cleaning Brush Party Summer Use Birthday Smoothie Milk Shake Water Juice Silver Bent & Straight Straws UK Free P&P

SiHuiTu£3.234.6★132 rev

iJiGui 6 Pack Silicone Reusable Straws with Cleaning Brush Colourful Drinking Straws Replacement Straws Reusable Kids Straws for Cocktail Juice Milkshake Soda (6 Bent)

iJiGui£3.744.6★642 rev

Joie Kitchen Gadgets t12788 Reusable Straws Plastic Glitter

Joie£2.084.6★1,254 rev

Newest

by launch date

Resusable Straws - Pastel Colours 20 pcs - for BBQs Summer Garden Party Smoothies Milkshakes | Colourful Candy Striped Plastic Drinking Straws | Washable Reusable | Eco Friendly

MAR£3.387 rev

4mo ago

20 Pcs Plastic Straws Pack of 20 Reusable Straws with Brush 19mm x 7mm Perfect for Cocktails Milk Juice Tea (Colored Random Colors)

ZHUOAI£4.15106 rev

6mo ago

20 Pcs Plastic Straws Pack of 20 Reusable Straws with Brush 19mm x 7mm Perfect for Cocktails Milk Juice Tea (Drinking Straws)

ZHUOAI£4.0167 rev

6mo ago

Wanheart 50pcs Reusable Plastic Straws Straws Drinking Plastic with Cleaning Brush Dishwasher Safe Reusable Straws for Smoothies Juice Cocktail Hot Drink

Wanheart£4.9667 rev

1y ago

7 PCS Silicone Straws Reusable Long Straw Silicone Straw with Cleaning Brushegt for Tumblers and Smoothies Food-Grade Drinking Straws Reusable Straws(Color)

WQEDVN£3.0817 rev

1y ago

What buyers say about reusable straw

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“No complaints”

Ease Of Cleaning15%

“They are easy to wash and use”

Value For Money10%

“Good for price”

Recycle/Reuse9%

“Reusable”

Advertised Vs Actual Product9%

“Better than expected”

Color6%

“Nice Color”

Ease Of Use5%

“Very easy to use”

Durability5%

“seem durable enough to last a long time”

Strength5%

“Sturdy and easy cleaned”

Size-Overall5%

“Great size”

What buyers complain about

Size-Overall30%

“Not obvious either by sizing”

Value For Money11%

“Not worth the money”

Advertised Vs Actual Product10%

“The description lies”

Thickness6%

“They are not as thin as I wanted”

Stitch/Finish/Polish6%

“The seam is a bit irritating”

Dishwasher Safe6%

“Dishwasher oroof”

Material Quality5%

“They are cloudy plastic”

Color2%

“I just wish the yellow one wasn't a horrid, murky green colour, and the light and dark orange colours are almost identical in shade”

Temperature Control2%

“no good for thermo mugs type”

Portability1%

“they may not be the most portable option”

Top return reasons

Size-Overall58%

Quality-Overall5%

Advertised Vs Actual Product4%

Thickness4%

Material Quality4%

Thin4%

Compatibility-Overall3%

Strength3%