reusable ice cubes
Worth a lookShows demand growing +371.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+371.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good957.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£121K£121K/yr · 201K searches
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Price range
Bad£3.97–£15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, reusable ice cubes is a £121K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
reusable ice cubes market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £105K–£140K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 63%
- Out of stock
- 15.4%
- Avg brand age
- 29 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
48
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
20%
- RAM ONLINE33%
- A2Z12%
- KIKKERLAND10%
- DID9%
- 1ABOVE9%
- LIVIVO7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +371.1% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 6.1×
Top reusable ice cubes search terms
- reusable ice cubes123K/yr
- ice cubes reusable31K/yr
- plastic ice cubes20K/yr
- reusable ice cubes for drinks13K/yr
- reusable ice4K/yr
- ice cube reusable4K/yr
- plastic ice cubes reusable5K/yr
Top reusable ice cubes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured
RAM ONLINE£4.464.4★1,077 rev
20Pcs Reusable Plastic Ice Cubes | Reusable and Fast Freezing Ice Cubes |No Fuss Easy to use & Store | Ideal for Drinks Parties & BBQs | Multi-Coloured
1ABOVE£4.334.3★60 rev
DID Reusable Ice Cubes Fast Freezing Drink Chillers in Blue Green Orange and Pink Colourful Beverage Cooling Cubes for Parties BBQs Picnics Home Bars Gatherings and Everyday Use (Pack of 20)
DID£4.094.4★986 rev
LIVIVO Reusable Ice Cubes for Drinks with Storage Box - 60pcs Ice Cubes Reusable BPA Free No Dilution - Non Melting Ice Cubes with Clip-Lock Lid - Refreezable Ice Rocks for Drinks - Assorted Colours
LIVIVO£8.324.3★32 rev
A2Z Reusable Ice Cubes 20 Pack with Mesh Bag Drink Chilling Cubes Set
A2Z£4.774.5★21 rev
Newest
by launch dateLIVIVO Reusable Ice Cubes for Drinks with Storage Box - 60pcs Ice Cubes Reusable BPA Free No Dilution - Non Melting Ice Cubes with Clip-Lock Lid - Refreezable Ice Rocks for Drinks - Assorted Colours
LIVIVO£8.3232 rev
A2Z Reusable Ice Cubes 20 Pack with Mesh Bag Drink Chilling Cubes Set
A2Z£4.7721 rev
A2Z Reusable Ice Cubes 60 Pack Drink Chilling Cubes Beverage Cooler Set
A2Z£6.8221 rev
Resusable Ice Cubes 20 Pack for BBQs Garden Parties Summer - Assorted Colours | Washable Reusable | Bright Colours | Fast Freeze | Compact Easy to Store
MAR£4.684 rev
20Pcs Reusable Plastic Ice Cubes | Reusable and Fast Freezing Ice Cubes |No Fuss Easy to use & Store | Ideal for Drinks Parties & BBQs | Multi-Coloured
1ABOVE£4.3360 rev
Trending
90-day click momentumA2Z Reusable Ice Cubes 20 Pack with Mesh Bag Drink Chilling Cubes Set
A2Z£4.774.5★
LIVIVO Reusable Ice Cubes for Drinks with Storage Box - 60pcs Ice Cubes Reusable BPA Free No Dilution - Non Melting Ice Cubes with Clip-Lock Lid - Refreezable Ice Rocks for Drinks - Assorted Colours
LIVIVO£8.324.3★
A2Z Reusable Ice Cubes 60 Pack Drink Chilling Cubes Beverage Cooler Set
A2Z£6.824.5★
Resusable Ice Cubes 20 Pack for BBQs Garden Parties Summer - Assorted Colours | Washable Reusable | Bright Colours | Fast Freeze | Compact Easy to Store
MAR£4.683.6★
8 Kikkerland Reusable Ice Sticks for Chilling Drinks
KIKKERLAND£7.014.3★
What buyers say about reusable ice cubes
What buyers praise and complain about, mined from review topics.What buyers love
“easy to use”
“Colorful”
“The storage box is very convenient”
“hold their temperature well”
“Fair enough”
“When I saw these however I loved that they were reusable”
“Good value”
“easy clean”
“As advertised”
“Great value long lasting”
What buyers complain about
“almost all yellow”
“These really are not worth the money”
“Not as effective as actual ice cubes for cooling”
“Break Quickly”
“does not work”
“The box it comes in is quite large”
“there wasnt any instructions”
“Don't keep your drink cold”
“That's inaccurate advertising”
“they certainly don't cool the drink”
Top return reasons
Common questions
- Is reusable ice cubes profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +371.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the reusable ice cubes niche?
- 12 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in reusable ice cubes?
- Top complaints mined from reviews: Color, Value For Money, Heating. The return rate is 0.3%.
- When does demand for reusable ice cubes peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 6.1× the quietest.
- What does it cost to enter the reusable ice cubes niche?
- Listings span £3.97–£15.88; the average listing price is £6.99 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.