reusable freezer bags
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,192.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.97avg listing price — sweet spot $15–$100
Price range
Okay£4.75–£19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 280K searches
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, reusable freezer bags is a £136K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
reusable freezer bags market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £137K–£165K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 8.7%
- Avg brand age
- 24 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
27
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
29%
- SPLF22%
- IDEATECH21%
- Septeamay9%
- 2Cee Essentials7%
- MHSEcoFriendly7%
- ZEELIY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.7% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.3×
Top reusable freezer bags search terms
- reusable freezer bags71K/yr
- silicone freezer bags32K/yr
- silicone food bags19K/yr
- reusable food bags16K/yr
- freezer bags reusable20K/yr
- reusable ziplock bags11K/yr
- silicone bags for food storage10K/yr
- silicone bags9K/yr
- reusable silicone food bags10K/yr
- batch cooking bags for freezer18K/yr
Top reusable freezer bags products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IDEATECH Reusable Freezer Bags 20 Pack Gallon Silicone Food Storage Leakproof Stand Up Pouches BPA Free Dishwasher Safe Plastic Zip Lock Batch Cooking Meal Prep
IDEATECH£17.694.4★605 rev
SPLF 15 Pack Reusable Gallon Freezer Bags Dishwasher Microwave Safe Extra Thick 1 Gallon Ziplock Food Storage Bags Leakproof Food Containers for Meal Prep Fridge Kitchen Organization
SPLF£10.644.4★2,153 rev
Septeamay 12 Pack Reusable Freezer Bags BPA Free Food Bags Zip Seal For Keeping Lunch Sandwich Snacks Fruit Vegetables Soup Meat Grains Fresh Clear Silicone Leakproof Food Storage Bags - 4 Sizes
Septeamay£6.954.4★208 rev
Reusable Freezer Bags Set (50Pcs) Large Medium & Small Slider Ziplock Bags (4.5L 2.25L & 1L) + 50 Freezer Labels Bag Holder & Pen Leakproof BPA-Free Heavy Duty Food Storage Bags (50 L M S)
2Cee Essentials£9.674.6★644 rev
MHSEcoFriendly Meal Prep Storage Kit 15 Reusable Degradable Leakproof Freezer Bags Baggy Rack & 20 Strong Labels | BPA-Free Multipurpose Food Storage Solution
MHSEcoFriendly£15.384.6★374 rev
Newest
by launch date
PandaEar 4 Pack Reusable Silicone Food Storage Bags Leakproof Stand-Up Freezer Bags Microwave Safe for Meal Prep Snacks Baby Food 2 Large (34 oz) + 2 Medium (17 oz)
PandaEar£8.26188 rev
Ferenando 20 Pack Reusable Freezer Bags with Holder BPA Free Leakproof Food Storage Bags 4 Sizes Multipurpose Freezer Bags for Meal Prep Fruit Vegetable Grains-6 Sandwich 6 Snack 3 Gallon 5 Meat
Ferenando£11.7926 rev
SPLF 15 Pack Reusable Gallon Freezer Bags Dishwasher Microwave Safe Extra Thick 1 Gallon Ziplock Food Storage Bags Leakproof Food Containers for Meal Prep Fridge Kitchen Organization
SPLF£10.642,153 rev
SPLF 20 Pack Half Gallon Reusable Freezer Bags Dishwasher Microwave Safe Extra Thick Double Zip Lock Half Gallon (2.27L) Food Storage Bags Leakproof Containers for Meal Prep Fridge Kitchen
SPLF£10.322,153 rev
5Pcs Reusable Gallon Freezer Bags BPA Free 28 * 27cm Free Ziplock Bags Dishwasher Safe Food Storage Bag Silicone Leakproof & Airtight Food Storage For Keeping Lunch Sandwich Snacks Fruits Vegetable
Didilor£5.4567 rev
Trending
90-day click momentumSPLF 20 Pack Half Gallon Reusable Freezer Bags Dishwasher Microwave Safe Extra Thick Double Zip Lock Half Gallon (2.27L) Food Storage Bags Leakproof Containers for Meal Prep Fridge Kitchen
SPLF£10.324.4★
![Fynster Platinum Silicone Reusable Food Storage Bags [6 Pack] Eco-Friendly Freezer & Sandwich Bags for Sous Vide Batch Cooking & Meal Prep Leakproof BPA Free (500ml 1000ml 1500ml)](https://m.media-amazon.com/images/I/31De3GJ1zHL.jpg)
Fynster Platinum Silicone Reusable Food Storage Bags [6 Pack] Eco-Friendly Freezer & Sandwich Bags for Sous Vide Batch Cooking & Meal Prep Leakproof BPA Free (500ml 1000ml 1500ml)
Fynster£19.944.6★
Ferenando 20 Pack Reusable Freezer Bags with Holder BPA Free Leakproof Food Storage Bags 4 Sizes Multipurpose Freezer Bags for Meal Prep Fruit Vegetable Grains-6 Sandwich 6 Snack 3 Gallon 5 Meat
Ferenando£11.794.3★
PandaEar 4 Pack Reusable Silicone Food Storage Bags Leakproof Stand-Up Freezer Bags Microwave Safe for Meal Prep Snacks Baby Food 2 Large (34 oz) + 2 Medium (17 oz)
PandaEar£8.264.1★
Sumdirect 50-Pack Slider Zip Lock Bags Set 3 Size Reusable Freezer & Food Storage Bags (4.55L 2.27L 1.14L) with Expandable Bottom 50 Sticker Labels & Bag Holder
SumDirect£13.404.2★
What buyers say about reusable freezer bags
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“They appear fit for purpose”
“Very sturdy”
“well worth the price”
“Great reusable product”
“Storage”
“Easy to clean”
“Durable and easy to use”
“Dont leak”
What buyers complain about
“Not durable”
“Very cheap quality”
“is not leak proof”
“Too big”
“I found it tricky to use so sadly it isnt used”
“disappointing that they are plastic and not silicone”
“I would say be careful with curry it does sometimes stain them”
“Items arrived broken / damaged and un usable”
“the adhesive melts”
“Also, it is a little bit expensive for the quantity you get”
Top return reasons
Common questions
- Is reusable freezer bags profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 31 tracked products. 90-day search growth is -54.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the reusable freezer bags niche?
- 20 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in reusable freezer bags?
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 0.8%.
- When does demand for reusable freezer bags peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 5.3× the quietest.
- What does it cost to enter the reusable freezer bags niche?
- Listings span £4.75–£19.94; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 1,192 reviews — the moat a new listing must climb.