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Reusable Freezer Bags

Fail

Demand is soft, at -54.7% this quarter, so Reusable Freezer Bags is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£136K/yr280K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
45%top-5 click share · 20 brands · 27 sellers

Flapen Score

Reusable Freezer Bags against its category

The dotted line is the Home & Garden average. Past it, Reusable Freezer Bags is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Freezer Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reusable Freezer Bags 280K times last year and spent an estimated £136K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
4.4%
Market size, estimated
£136Ka year
Peak month
March5.3× the quietest month
Top search term
reusable freezer bags71K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £4.75 to £19.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.97 that is £3K to £5K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£4.75–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #351 within Food Storage. It carries 1,192 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#351in Food Storage
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,192per listing
Listings tracked
31

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Reusable Freezer Bags products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

27

Est. top-5 brand share

65%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 90%

Open market

29%

  • SPLF22%
  • IDEATECH21%
  • Septeamay9%
  • 2Cee Essentials7%
  • MHSEcoFriendly7%
  • ZEELIY5%

Demand

Reusable Freezer Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.3×

Search terms

Top Reusable Freezer Bags search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • reusable freezer bags71K/yr
  • silicone freezer bags32K/yr
  • silicone food bags19K/yr
  • reusable food bags16K/yr
  • freezer bags reusable20K/yr
  • reusable ziplock bags11K/yr
  • silicone bags for food storage10K/yr
  • silicone bags9K/yr
  • reusable silicone food bags10K/yr
  • batch cooking bags for freezer18K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Freezer Bags

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
0.8%of orders come back
“Not durable”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Reusable Freezer Bags questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data