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Reusable Freezer Bags

Fail

Demand is soft, at -54.7% this quarter, so Reusable Freezer Bags is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£136K/yr280K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
45%top-5 click share · 20 brands · 27 sellers

Flapen Score

Reusable Freezer Bags against its category

The dotted line is the Home & Garden average. Past it, Reusable Freezer Bags is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reusable Freezer Bags market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reusable Freezer Bags 280K times last year and spent an estimated £136K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
4.4%
Market size, estimated
£136Ka year
Peak month
March5.3× the quietest month
Top search term
reusable freezer bags71K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £4.75 to £19.94. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.97 that is £3K to £5K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£4.75–£19.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #351 within Food Storage. It carries 1,192 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#351in Food Storage
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,192per listing
Listings tracked
31

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Reusable Freezer Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

27

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

45%

Top 20: 90%

Open market

29%

  • SPLF22%
  • IDEATECH21%
  • Septeamay9%
  • 2Cee Essentials7%
  • MHSEcoFriendly7%
  • ZEELIY5%

Demand

Reusable Freezer Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 5.3×

Search terms

Top Reusable Freezer Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reusable freezer bags71K/yr
  • silicone freezer bags32K/yr
  • silicone food bags19K/yr
  • reusable food bags16K/yr
  • freezer bags reusable20K/yr
  • reusable ziplock bags11K/yr
  • silicone bags for food storage10K/yr
  • silicone bags9K/yr
  • reusable silicone food bags10K/yr
  • batch cooking bags for freezer18K/yr

Reviews and returns

What reviews say buyers love and hate about Reusable Freezer Bags

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.14

Not durable

Broke on first use

it broke on the first use

Quality-Overall9%+0.78

Very cheap quality

Not great quality

Rubbish quality

Leak-Proof7%

is not leak proof

Leaking drops of liquid

after a wash they leaked

Size-Overall6%

Too big

Much smaller than we were expecting

Not sure how much youd fit in the small bags either

Ease Of Use4%+1.00

I found it tricky to use so sadly it isnt used

Hard to open

Bit hard to open bag taken from the freezer

Love

Quality-Overall19%+0.78

Excellent product

Quality is great and swift delivery

The bags are really good quality

Ease Of Use14%+1.00

Easy to use

handy

easy to clean

Size-Overall8%

They appear fit for purpose

I like the different sizes

You get 2 sizes which is handy

Strength8%+0.42

Very sturdy

it have sturdy construction

These bags are really good, very sturdy

Value For Money8%+0.72

well worth the price

Good value for money

Good for the price

Return

0.8% Return rate 74% Fixable by listing

Size-Overall60%█▇▇▅▅▆

Too big

Much smaller than we were expecting

Not sure how much youd fit in the small bags either

Quality-Overall6%▁▃▂█▄▇

Very cheap quality

Not great quality

Rubbish quality

Material Quality6%▄█▅▃▃▅

disappointing that they are plastic and not silicone

learned these are almost certainly not actually silicone bags

These are not silicone

Advertised Vs Actual Product5%▁▅▂▄█▇
Leak-Proof3%▁▅▃▆█▁

is not leak proof

Leaking drops of liquid

after a wash they leaked

FAQ

Common Reusable Freezer Bags questions

Answered from the same tracked data.