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Retro Microwave

Fail

Buyers convert on only 0.6% of searches, so Retro Microwave is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£89K/yr137K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
32%top-5 click share · 19 brands · 49 sellers

Flapen Score

Retro Microwave against its category

The dotted line is the Home & Garden average. Past it, Retro Microwave is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retro Microwave 137K times last year and spent an estimated £89K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
0.6%
Market size, estimated
£89Ka year
Peak month
November1.9× the quietest month
Top search term
retro microwave50K searches a year

02 · Price

A sale here is worth £112.33.

Listings sell for £112.33 on average, from £8.14 to £488.45. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £112.33 that is £0 to £11K a year per listing.

Average price
£112.33above the $15 to $100 sweet spot
Price range
£8.14–£488.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£11K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 1,392 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
57%
Out of stock, average day
10.2%
Average rank
#53in Small Kitchen Appliances
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,392per listing
Listings tracked
54

04 · Newcomers

Amazon counts 7 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Retro Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

49

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

32%

Top 20: 70%

Open market

24%

  • Russell Hobbs27%
  • Smeg12%
  • Hamilton Beach12%
  • COMFEE'12%
  • HADEN7%
  • Swan6%

Demand

Retro Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Retro Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retro microwave50K/yr
  • smeg microwave38K/yr
  • yellow microwave20K/yr
  • microwave retro14K/yr
  • delonghi argento flora microwave5K/yr
  • scandi microwave6K/yr
  • microwave smeg3K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability9%−0.09

Failed just after one year

Doesn't last

Broke within a month of having it

Size-Overall9%

Small microwave

Little small

Quite large

Quality-Overall8%+0.30

POOR QUALITY

I have to keep opening the door very poor quality

Cheaply made - low quality

Heating7%−0.06

Irregular heating

not heating anything up

too hot to touch even

Noise Level5%−0.04

Loud

make a noise

making weird noises

Love

Ease Of Use16%+1.41

Easy to operate

Very easy controls

EASY TO USE

Quality-Overall14%+0.30

Excellent product

This is perfect very good quality microwave

Looks good and feels well made

Value For Money14%+1.05

Excellent value

Good price

Great Value for Money

Color11%+0.78

Colour is so pretty

Beautiful colour

Lovely colour green

Design-Overall7%+0.42

Stylish design

looks sleek and stylish

Great design

Return

2.7% Return rate 51% Fixable by listing

Size-Overall26%▇▆█▇▇▇

Small microwave

Little small

Quite large

Color19%▆▆▇█▆▄

The colour is truly disturbing

Also the black is more blue than black

Colour description inaccurate

Heating13%▆▇▄▅▄█

Irregular heating

not heating anything up

too hot to touch even

Defective Material/Parts9%▅▅▆▃█▄
Functionality-Overall9%▅▆██▇▄

Didn't work

Didnt work properly

it has stopped working

FAQ

Common Retro Microwave questions

Answered from the same tracked data.