Retro Microwave
FailBuyers convert on only 0.6% of searches, so Retro Microwave is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £89K/yr137K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 32%top-5 click share · 19 brands · 49 sellers
Flapen Score
Retro Microwave against its category
The dotted line is the Home & Garden average. Past it, Retro Microwave is stronger. Inside it, weaker.
Market
The Retro Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retro Microwave 137K times last year and spent an estimated £89K. The top 5 brands take 70% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £89Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- retro microwave50K searches a year
02 · Price
A sale here is worth £112.33.
Listings sell for £112.33 on average, from £8.14 to £488.45. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £112.33 that is £0 to £11K a year per listing.
- Average price
- £112.33above the $15 to $100 sweet spot
- Price range
- £8.14–£488.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 1,392 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 57%
- Out of stock, average day
- 10.2%
- Average rank
- #53in Small Kitchen Appliances
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,392per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 7 of last year's 16 launches as successful.
16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Retro Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago

Russell Hobbs RHM2044C Retro 20 Litre Cream Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
- Price
- £72.19
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 4y ago

Hamilton Beach 20L Retro Microwave Compact 8 Presets 60 Min Timer Express Cooking Child Lock LED Display Defrost 700W - HB70H20C Cream
- Price
- £55.25
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Russell Hobbs RHRETMM705C 17 L 700 W Cream Compact Retro Solo Manual Microwave with 5 Power Levels Timer Defrost Setting Easy Clean
- Price
- £57.21
- Rating
- 4.6/5
- Reviews
- 2,753
- Age
- 9y ago
Trending
90-day click momentum
SMEG 27L Collezione Microwave With Grill Convection & Airfry 25 Auto cook Programmes 9 Cooking Functions Quick Start Soft Close Matt Black MOC02BLMUK
- Price
- £432.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Smeg PBF00CRUK 50s Style Retro PBF00 Compact Personal Blender/Smoothie Maker Single Bottle - Cream
- Price
- £58.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Russell Hobbs RHMM713MG-N 17 Litre Matt Green Manual Microwave with Wood Effect handle and dials
- Price
- £71.94
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 4y ago

Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB
- Price
- £100.32
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Newest
by launch date
SMEG 27L Collezione Microwave With Grill Convection & Airfry 25 Auto cook Programmes 9 Cooking Functions Quick Start Soft Close Matt Black MOC02BLMUK
- Price
- £432.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Ariete 800W 20L Vintage Mechanical Microwave 5 Power Levels 30 Minute Timer Cooking End Signal Ideal for Heating Cooking and Defrosting (Green)
- Price
- £67.85
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago

COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago

Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB
- Price
- £100.32
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
49
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
24%
- Russell Hobbs27%
- Smeg12%
- Hamilton Beach12%
- COMFEE'12%
- HADEN7%
- Swan6%
Demand
Retro Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Retro Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- retro microwave50K/yr
- smeg microwave38K/yr
- yellow microwave20K/yr
- microwave retro14K/yr
- delonghi argento flora microwave5K/yr
- scandi microwave6K/yr
- microwave smeg3K/yr
Reviews and returns
What reviews say buyers love and hate about Retro Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Failed just after one year
Doesn't last
Broke within a month of having it
Small microwave
Little small
Quite large
POOR QUALITY
I have to keep opening the door very poor quality
Cheaply made - low quality
Irregular heating
not heating anything up
too hot to touch even
Loud
make a noise
making weird noises
Love
Easy to operate
Very easy controls
EASY TO USE
Excellent product
This is perfect very good quality microwave
Looks good and feels well made
Excellent value
Good price
Great Value for Money
Colour is so pretty
Beautiful colour
Lovely colour green
Stylish design
looks sleek and stylish
Great design
Return
2.7% Return rate 51% Fixable by listing
Small microwave
Little small
Quite large
The colour is truly disturbing
Also the black is more blue than black
Colour description inaccurate
Irregular heating
not heating anything up
too hot to touch even
Didn't work
Didnt work properly
it has stopped working
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retro Microwave questions
Answered from the same tracked data.









