Retro Microwave
weak search conversion (0.6%) — Retro Microwave doesn't clear our bar today.
Flapen Score
Is Retro Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Retro Microwave is a £89K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Retro Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.9% over the last 90 days and 0.6% of searches end in a purchase.
£89K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 54 products
Top Retro Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Russell Hobbs RHM2044C Retro 20 Litre Cream Digital Microwave 800W Mirror Finish 8 Auto Cook Settings 5 Power Levels
- Price
- £72.19
- Rating
- 4.4/5
- Reviews
- 583
- Age
- 4y ago
Hamilton Beach 20L Retro Microwave Compact 8 Presets 60 Min Timer Express Cooking Child Lock LED Display Defrost 700W - HB70H20C Cream
- Price
- £55.25
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Russell Hobbs RHRETMM705C 17 L 700 W Cream Compact Retro Solo Manual Microwave with 5 Power Levels Timer Defrost Setting Easy Clean
- Price
- £57.21
- Rating
- 4.6/5
- Reviews
- 2,753
- Age
- 9y ago
Trending
90-day click momentum
SMEG 27L Collezione Microwave With Grill Convection & Airfry 25 Auto cook Programmes 9 Cooking Functions Quick Start Soft Close Matt Black MOC02BLMUK
- Price
- £432.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Smeg PBF00CRUK 50s Style Retro PBF00 Compact Personal Blender/Smoothie Maker Single Bottle - Cream
- Price
- £58.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Russell Hobbs RHMM713MG-N 17 Litre Matt Green Manual Microwave with Wood Effect handle and dials
- Price
- £71.94
- Rating
- 4.5/5
- Reviews
- 2,244
- Age
- 4y ago
Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB
- Price
- £100.32
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Newest
by launch dateSMEG 27L Collezione Microwave With Grill Convection & Airfry 25 Auto cook Programmes 9 Cooking Functions Quick Start Soft Close Matt Black MOC02BLMUK
- Price
- £432.69
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Swan Retro 20L Digital Microwave 5 Power Levels 12 Auto Cook Pre-sets Defrost by Weight or Time LED Display 800W Green SM4425GRN
- Price
- £70.08
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Ariete 800W 20L Vintage Mechanical Microwave 5 Power Levels 30 Minute Timer Cooking End Signal Ideal for Heating Cooking and Defrosting (Green)
- Price
- £67.85
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Hamilton Beach Kettle Toaster & Microwave Set Ella 1.7L Electric Kettle Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Mint - ELLAMB
- Price
- £100.32
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
19 rising
Sellers
49
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
24%
- Russell Hobbs27%
- Smeg12%
- Hamilton Beach12%
- COMFEE'12%
- HADEN7%
- Swan6%
Retro Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Top Retro Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- retro microwave50K/yr
- smeg microwave38K/yr
- yellow microwave20K/yr
- microwave retro14K/yr
- delonghi argento flora microwave5K/yr
- scandi microwave6K/yr
- microwave smeg3K/yr
What reviews say buyers love and hate about Retro Microwave
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Easy to operate”
“Excellent product”
“Excellent value”
“Colour is so pretty”
“Stylish design”
What buyers complain about
56% of reviews“Failed just after one year”
“Small microwave”
“POOR QUALITY”
“Irregular heating”
“Loud”
Retro Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retro Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
