retro kettle
Worth a lookShows a sweet-spot price point ($26.51 avg), but soft demand (-33.2% this quarter) keeps it on the watch list.
Avg price
Incredible£26.51avg listing price — sweet spot $15–$100
Price range
Great£11.44–£39.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,110.66avg incumbent reviews — the moat a new listing must climb
Market size
Okay£104K£104K/yr · 95K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, retro kettle is a £104K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
retro kettle market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 74%
- Out of stock
- 4.3%
- Avg brand age
- 46 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
152
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
15%
- Tower40%
- Morphy Richards15%
- Russell Hobbs11%
- Swan9%
- Daewoo6%
- Breville4%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -33.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top retro kettle search terms
- pyramid kettle31K/yr
- navy kettle21K/yr
- kettle blue15K/yr
- kettle grey19K/yr
- navy blue kettle9K/yr
Top retro kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tower Empire 1.7 Litre Rapid Boil Kettle 3000W Midnight Blue T10052MNB
Tower£20.574.5★5,493 rev
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
Tower£28.444.3★57 rev
Tower T10044MSH Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7L 3000 W Latte and Chrome Accents
Tower£25.354.4★6,841 rev
Tower T10044MNB Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7 Litre 3000 W Midnight Blue and Rose Gold
Tower£26.704.4★6,841 rev
Russell Hobbs Honeycomb Electric 1.7L Cordless Kettle (Fast Boil 3KW Grey premium plastic matt & high gloss finish Removable washable anti-scale filter Push button lid Perfect pour spout) 26053
Russell Hobbs£18.034.5★6,211 rev
Newest
by launch date![Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752](https://m.media-amazon.com/images/I/41iXLIGxNzL.jpg)
Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
Russell Hobbs£36.31268 rev
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
Tower£28.4457 rev
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
Swan£28.46304 rev
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
Morphy Richards£38.043,036 rev
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
Morphy Richards£19.3010,980 rev
Trending
90-day click momentumRussell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
Russell Hobbs£36.314.5★
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
Tower£28.444.3★
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
Morphy Richards£38.044.5★
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
Morphy Richards£19.304.4★
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
Swan£28.464.3★
What buyers say about retro kettle
What buyers praise and complain about, mined from review topics.What buyers love
“Very quality kettle”
“blue colour is gorgeous”
“Good Value”
“Lovely design”
“Easy to use”
“Style perfect”
“not too heavy for size”
“easy to keep clean”
“Do the job”
“does actually boil really quick”
What buyers complain about
“its just broken”
“leaks really badly”
“Poor quality”
“Looks way more expensive than it is”
“Blue light stopped working”
“Cheap plastic”
“Doesn't fit the base properly”
“it arrived with clear signs of prior use, including scuffs and dents”
“refilling after use isnt great with the lid being hot”
“Bad design”
Top return reasons
Common questions
- Is retro kettle profitable to sell on Amazon United Kingdom?
- The niche generates £104K/yr across 50 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -33.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the retro kettle niche?
- 15 brands and 152 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in retro kettle?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 2.8%.
- When does demand for retro kettle peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the retro kettle niche?
- Listings span £11.44–£39.96; the average listing price is £26.51 (sweet spot $15–$100). The average incumbent carries 3,111 reviews — the moat a new listing must climb.