Skip to content

Retro Kettle

Maybe

Products sell for $26.51 on average, inside the sweet spot. But demand is soft, at -33.2% this quarter, so Retro Kettle is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£104K/yr95K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
33%top-5 click share · 15 brands · 152 sellers

Flapen Score

Retro Kettle against its category

The dotted line is the Home & Garden average. Past it, Retro Kettle is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retro Kettle 95K times last year and spent an estimated £104K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
4.1%
Market size, estimated
£104Ka year
Peak month
November2.6× the quietest month
Top search term
pyramid kettle31K searches a year

02 · Price

A sale here is worth £26.51.

Listings sell for £26.51 on average, from £11.44 to £39.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £26.51 that is £0 to £3K a year per listing.

Average price
£26.51inside the $15 to $100 sweet spot
Price range
£11.44–£39.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #117 within Small Kitchen Appliances. It carries 3,111 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
94%
Out of stock, average day
4.3%
Average rank
#117in Small Kitchen Appliances
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,111per listing
Listings tracked
50

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Retro Kettle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

152

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 71%

Open market

15%

  • Tower40%
  • Morphy Richards15%
  • Russell Hobbs11%
  • Swan9%
  • Daewoo6%
  • Breville4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Retro Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Retro Kettle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pyramid kettle31K/yr
  • navy kettle21K/yr
  • kettle blue15K/yr
  • kettle grey19K/yr
  • navy blue kettle9K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Kettle

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
2.8%of orders come back
“its just broken”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Retro Kettle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data