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Retro Kettle

Maybe

Products sell for $26.51 on average, inside the sweet spot. But demand is soft, at -33.2% this quarter, so Retro Kettle is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£104K/yr95K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
33%top-5 click share · 15 brands · 152 sellers

Flapen Score

Retro Kettle against its category

The dotted line is the Home & Garden average. Past it, Retro Kettle is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retro Kettle 95K times last year and spent an estimated £104K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
4.1%
Market size, estimated
£104Ka year
Peak month
November2.6× the quietest month
Top search term
pyramid kettle31K searches a year

02 · Price

A sale here is worth £26.51.

Listings sell for £26.51 on average, from £11.44 to £39.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £26.51 that is £0 to £3K a year per listing.

Average price
£26.51inside the $15 to $100 sweet spot
Price range
£11.44–£39.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #117 within Small Kitchen Appliances. It carries 3,111 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
94%
Out of stock, average day
4.3%
Average rank
#117in Small Kitchen Appliances
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,111per listing
Listings tracked
50

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Retro Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

152

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

15%

  • Tower40%
  • Morphy Richards15%
  • Russell Hobbs11%
  • Swan9%
  • Daewoo6%
  • Breville4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Retro Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Retro Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pyramid kettle31K/yr
  • navy kettle21K/yr
  • kettle blue15K/yr
  • kettle grey19K/yr
  • navy blue kettle9K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.19

its just broken

Broke

Broke after one year

Leak-Proof17%

leaks really badly

Leaking

leaks

Quality-Overall9%+0.80

Poor quality

very shoddy quality control

Low quality, somewhat defective

Value For Money4%+0.95

Looks way more expensive than it is

Its quite expensive

Not worth the money

Functionality-Overall3%−0.02

Blue light stopped working

Doesnt switch off

Doesnt work

Love

Quality-Overall19%+0.80

Very quality kettle

Awesome quality kettle

Excellent product

Color16%+1.25

blue colour is gorgeous

Gorgeous colour

Awesome colours

Value For Money14%+0.95

Good Value

Good value for money

Excellent value for money

Design-Overall7%+0.12

Lovely design

Looks incredibly well made and stylish

Nice clean sleek design

Ease Of Use5%+0.30

Easy to use

the controls are easy to work

easy to read

Return

2.8% Return rate 47% Fixable by listing

Color29%▅▆▇▆▇█
Functionality-Overall10%▆▇▇▇▇█

Blue light stopped working

Doesnt switch off

Doesnt work

Leak-Proof9%█▅▅▆▇▄

leaks really badly

Leaking

leaks

Size-Overall7%▆▆█▆▅▅

Doesn't fit the base properly

Not fit for purpose

much smaller than my old one

Material Quality5%▂▄▇█▆▇

Cheap plastic

Poor material

Very plasticky

FAQ

Common Retro Kettle questions

Answered from the same tracked data.