Retro Kettle
Retro Kettle shows a sweet-spot price point ($26.51 avg), but soft demand (-33.2% this quarter) keeps it on the watch list.
Flapen Score
Is Retro Kettle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Retro Kettle is a £104K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Retro Kettle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -33.2% over the last 90 days and 4.1% of searches end in a purchase.
£104K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 50 products
Top Retro Kettle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tower Empire 1.7 Litre Rapid Boil Kettle 3000W Midnight Blue T10052MNB
- Price
- £20.57
- Rating
- 4.5/5
- Reviews
- 5,493
- Age
- 6y ago
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago
Tower T10044MSH Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7L 3000 W Latte and Chrome Accents
- Price
- £25.35
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 2y ago
Tower T10044MNB Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7 Litre 3000 W Midnight Blue and Rose Gold
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago
Russell Hobbs Honeycomb Electric 1.7L Cordless Kettle (Fast Boil 3KW Grey premium plastic matt & high gloss finish Removable washable anti-scale filter Push button lid Perfect pour spout) 26053
- Price
- £18.03
- Rating
- 4.5/5
- Reviews
- 6,211
- Age
- 6y ago
Trending
90-day click momentum![Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752](https://m.media-amazon.com/images/I/41iXLIGxNzL.jpg)
Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 5mo ago
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
- Price
- £38.04
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Newest
by launch dateRussell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 5mo ago
Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago
Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
- Price
- £38.04
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago
Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
152
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
15%
- Tower40%
- Morphy Richards15%
- Russell Hobbs11%
- Swan9%
- Daewoo6%
- Breville4%
- Open — no brand owns it (9 brands, 15%)
Retro Kettle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top Retro Kettle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pyramid kettle31K/yr
- navy kettle21K/yr
- kettle blue15K/yr
- kettle grey19K/yr
- navy blue kettle9K/yr
What reviews say buyers love and hate about Retro Kettle
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Very quality kettle”
“blue colour is gorgeous”
“Good Value”
“Lovely design”
“Easy to use”
What buyers complain about
70% of reviews“its just broken”
“leaks really badly”
“Poor quality”
“Looks way more expensive than it is”
“Blue light stopped working”
Retro Kettle return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
47%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Retro Kettle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
