Retro Kettle
MaybeProducts sell for $26.51 on average, inside the sweet spot. But demand is soft, at -33.2% this quarter, so Retro Kettle is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £104K/yr95K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 33%top-5 click share · 15 brands · 152 sellers
Flapen Score
Retro Kettle against its category
The dotted line is the Home & Garden average. Past it, Retro Kettle is stronger. Inside it, weaker.
Market
The Retro Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retro Kettle 95K times last year and spent an estimated £104K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £104Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- pyramid kettle31K searches a year
02 · Price
A sale here is worth £26.51.
Listings sell for £26.51 on average, from £11.44 to £39.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £26.51 that is £0 to £3K a year per listing.
- Average price
- £26.51inside the $15 to $100 sweet spot
- Price range
- £11.44–£39.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #117 within Small Kitchen Appliances. It carries 3,111 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 94%
- Out of stock, average day
- 4.3%
- Average rank
- #117in Small Kitchen Appliances
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,111per listing
- Listings tracked
- 50
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Retro Kettle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tower Empire 1.7 Litre Rapid Boil Kettle 3000W Midnight Blue T10052MNB
- Price
- £20.57
- Rating
- 4.5/5
- Reviews
- 5,493
- Age
- 6y ago

Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

Tower T10044MSH Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7L 3000 W Latte and Chrome Accents
- Price
- £25.35
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 2y ago

Tower T10044MNB Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7 Litre 3000 W Midnight Blue and Rose Gold
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago

Russell Hobbs Honeycomb Electric 1.7L Cordless Kettle (Fast Boil 3KW Grey premium plastic matt & high gloss finish Removable washable anti-scale filter Push button lid Perfect pour spout) 26053
- Price
- £18.03
- Rating
- 4.5/5
- Reviews
- 6,211
- Age
- 6y ago
Trending
estimated 90-day click momentum![Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752](https://m.media-amazon.com/images/I/41iXLIGxNzL.jpg)
Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 5mo ago

Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
- Price
- £38.04
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago

Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago

Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Newest
by launch date![Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752](https://m.media-amazon.com/images/I/41iXLIGxNzL.jpg)
Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 5mo ago

Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago

Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
- Price
- £38.04
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago

Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
152
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 71%
Open market
15%
- Tower40%
- Morphy Richards15%
- Russell Hobbs11%
- Swan9%
- Daewoo6%
- Breville4%
- Open — no brand owns it (9 brands, 15%)
Demand
Retro Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Retro Kettle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pyramid kettle31K/yr
- navy kettle21K/yr
- kettle blue15K/yr
- kettle grey19K/yr
- navy blue kettle9K/yr
Reviews and returns
What reviews say buyers love and hate about Retro Kettle
We read the reviews and the return reasons for every product selling here.
“its just broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retro Kettle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









