Retro Kettle
MaybeProducts sell for $26.51 on average, inside the sweet spot. But demand is soft, at -33.2% this quarter, so Retro Kettle is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £104K/yr95K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 33%top-5 click share · 15 brands · 152 sellers
Flapen Score
Retro Kettle against its category
The dotted line is the Home & Garden average. Past it, Retro Kettle is stronger. Inside it, weaker.
Market
The Retro Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Retro Kettle 95K times last year and spent an estimated £104K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- £104Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- pyramid kettle31K searches a year
02 · Price
A sale here is worth £26.51.
Listings sell for £26.51 on average, from £11.44 to £39.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £26.51 that is £0 to £3K a year per listing.
- Average price
- £26.51inside the $15 to $100 sweet spot
- Price range
- £11.44–£39.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #117 within Small Kitchen Appliances. It carries 3,111 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 94%
- Out of stock, average day
- 4.3%
- Average rank
- #117in Small Kitchen Appliances
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,111per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Retro Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tower Empire 1.7 Litre Rapid Boil Kettle 3000W Midnight Blue T10052MNB
- Price
- £20.57
- Rating
- 4.5/5
- Reviews
- 5,493
- Age
- 6y ago

Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

Tower T10044MSH Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7L 3000 W Latte and Chrome Accents
- Price
- £25.35
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 2y ago

Tower T10044MNB Cavaletto Pyramid Kettle with Fast Boil Detachable Filter 1.7 Litre 3000 W Midnight Blue and Rose Gold
- Price
- £26.70
- Rating
- 4.4/5
- Reviews
- 6,841
- Age
- 6y ago

Russell Hobbs Honeycomb Electric 1.7L Cordless Kettle (Fast Boil 3KW Grey premium plastic matt & high gloss finish Removable washable anti-scale filter Push button lid Perfect pour spout) 26053
- Price
- £18.03
- Rating
- 4.5/5
- Reviews
- 6,211
- Age
- 6y ago
Trending
90-day click momentum![Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752](https://m.media-amazon.com/images/I/41iXLIGxNzL.jpg)
Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 5mo ago

Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
- Price
- £38.04
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago

Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago

Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago
Newest
by launch date![Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752](https://m.media-amazon.com/images/I/41iXLIGxNzL.jpg)
Russell Hobbs Kettle [1.7L] Brontë Navy (Rapid Boil Illuminated Water Window Auto Shut-Off Push-to-Open Lid PerfectPour Spout Matte Finish/Champagne Accents 3000W) 26752
- Price
- £36.31
- Rating
- 4.5/5
- Reviews
- 268
- Age
- 5mo ago

Tower Cavaletto 1.7L Jug Kettle with 3KW Rapid Boil 360 Swivel Base Removable Filter Stainless Steel Body Illuminated Switch Midnight Blue T10100MNB
- Price
- £28.44
- Rating
- 4.3/5
- Reviews
- 57
- Age
- 5mo ago

Swan Retro 1.7L Jug Kettle Rapid Boil Removable Limescale Filter Easy Pour 360 Degree Base Water Indicator Window and Boil Dry Protection 3KW Blue and Stainless Steel SK19025BLU
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 304
- Age
- 1y ago

Morphy Richards Cassini Jug Kettle 1.7L 3Kw Rapid Boil Precision Pour Spout Boil Dry Protection Cord Storage Anti-Limescale Filter Outer Space Blue & Silver 103021
- Price
- £38.04
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 1y ago

Morphy Richards Equip Kettle 1.7L 3Kw Rapid boil Removable Limescale Filter Easy View Water Gauge Stainless Steel Case Grey 102787
- Price
- £19.30
- Rating
- 4.4/5
- Reviews
- 10,980
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
15 falling
Sellers
152
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
15%
- Tower40%
- Morphy Richards15%
- Russell Hobbs11%
- Swan9%
- Daewoo6%
- Breville4%
- Open — no brand owns it (9 brands, 15%)
Demand
Retro Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Retro Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pyramid kettle31K/yr
- navy kettle21K/yr
- kettle blue15K/yr
- kettle grey19K/yr
- navy blue kettle9K/yr
Reviews and returns
What reviews say buyers love and hate about Retro Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its just broken
Broke
Broke after one year
leaks really badly
Leaking
leaks
Poor quality
very shoddy quality control
Low quality, somewhat defective
Looks way more expensive than it is
Its quite expensive
Not worth the money
Blue light stopped working
Doesnt switch off
Doesnt work
Love
Very quality kettle
Awesome quality kettle
Excellent product
blue colour is gorgeous
Gorgeous colour
Awesome colours
Good Value
Good value for money
Excellent value for money
Lovely design
Looks incredibly well made and stylish
Nice clean sleek design
Easy to use
the controls are easy to work
easy to read
Return
2.8% Return rate 47% Fixable by listing
Blue light stopped working
Doesnt switch off
Doesnt work
leaks really badly
Leaking
leaks
Doesn't fit the base properly
Not fit for purpose
much smaller than my old one
Cheap plastic
Poor material
Very plasticky
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Retro Kettle questions
Answered from the same tracked data.









