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Retro Fan

Pass

Retro Fan scores 68 out of 100, a Pass. Shoppers spend $19K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£19K/yr43K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
30%top-5 click share · 27 brands · 54 sellers

Flapen Score

Retro Fan against its category

The dotted line is the Home & Garden average. Past it, Retro Fan is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Retro Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Retro Fan 43K times last year and spent an estimated £19K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.4%
Market size, estimated
£19Ka year
Peak month
July22.2× the quietest month
Top search term
retro fan17K searches a year

02 · Price

A sale here is worth £30.25.

Listings sell for £30.25 on average, from £3.51 to £98.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £30.25 that is £0 to £3K a year per listing.

Average price
£30.25inside the $15 to $100 sweet spot
Price range
£3.51–£98.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #664 within Heating, Cooling & Air Quality. It carries 2,134 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
52%
Out of stock, average day
15.5%
Average rank
#664in Heating, Cooling & Air Quality
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,134per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Retro Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£558£1K£2K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

54

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

30%

Top 20: 67%

Open market

42%

  • Status13%
  • Air Pro13%
  • Russell Hobbs10%
  • Senelux9%
  • Tower7%
  • Schallen7%

Demand

Retro Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 22.2×

Search terms

Top Retro Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • retro fan17K/yr
  • metal desk fan14K/yr
  • vintage fan7K/yr
  • desk fan metal5K/yr

Reviews and returns

What reviews say buyers love and hate about Retro Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level23%−0.21

Very loud

Very Noisy

Very noisy

Size-Overall11%

It is HUGE

probably because it doesnt fit properly

But small

Quality-Overall9%+0.11

Cheap quality

Dreadful quality

Such low quality

Durability8%−0.13

broke in a month

almost falling apart

Broke after one use

Value For Money7%+1.05

a bit pricey

costs more

certainly not worth the price for that

Love

Strength16%+1.69

Good strong blow

a good strong fan

Very sturdy

Value For Money16%+1.05

not expensive

affordable price

Decent price

Noise Level11%−0.21

Not noisy

Very quiet

noise level are decent enough

Quality-Overall11%+0.11

Excellent Quality

Excellent build quality

The build quality is excellent

Assembly/Installation6%+0.13

Easy to assemble

Assembly is simple

Easy to put together

Return

0.8% Return rate 26% Fixable by listing

Noise Level24%▃▆▇▇█▇

Very loud

Very Noisy

Very noisy

Size-Overall21%▇█▆▅▅▅

It is HUGE

probably because it doesnt fit properly

But small

Functionality-Overall15%▆▄█▇▅▇

Doesnt work

Stopped working

Not effective

Defective Material/Parts8%█▆▇█▇▆
Strength8%█▆▃▃▃▄

Very weak

its a bit flimsy

Not strong enough

FAQ

Common Retro Fan questions

Answered from the same tracked data.