retractable screen
Worth a lookShows demand growing +114.4% this quarter, but a small market ($22K/yr) keeps it on the watch list.
Growth
Incredible+114.4%90-day search growth — must beat 0% to launch
Avg price
Great£55.41avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great£10.81–£117.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,210.09avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 77K searches
According to Flapen's Amazon United Kingdom niche tracking, retractable screen is a £22K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
retractable screen market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £14K–£28K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 100%
- Out of stock
- 18.7%
- Avg brand age
- 39 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
86
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
9%
- VOUNOT51%
- The Fellie18%
- Outsunny9%
- DKIEI5%
- CASARIA4%
- vidaXL3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +114.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.4×
Top retractable screen search terms
- retractable side awning18K/yr
- side awning retractable9K/yr
- retractable screen10K/yr
- retractable windbreak7K/yr
- retractable privacy screen6K/yr
- side awning6K/yr
- retractable fence outdoor7K/yr
- retractable garden screen5K/yr
- retractable privacy screen outdoor4K/yr
- patio windbreak4K/yr
Top retractable screen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 140 x 300 cm Grey
VOUNOT£44.494.5★4,614 rev
VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 160 x 300 cm Grey
VOUNOT£46.674.5★4,614 rev
The Fellie Dark Grey Retractable Side Awning Wind UV Protection and Weatherproof PU Coating for Outdoor Privacy Screen for Garden Balcony Terrace 100 x 300 cm
The Fellie£32.614.4★296 rev
VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 180 x 300 cm Anthracite
VOUNOT£58.904.5★4,614 rev
The Fellie Retractable Side Awning 4M Privacy Outdoor Garden Screening Sun And Rain Protector Balcony Screen Fence Panels For Patio Pool Terrace Wind Screens Divider Dark Grey 4 X 1.8M
The Fellie£61.194.1★40 rev
Newest
by launch date
400cm Retractable Baby Gates Extra Wide Upgraded 105cm Tall Stair Gate for Baby and Dog Dog Pet Gate for Stairways/Hallways/Indoor/Outdoor
AMAZKRUS£96.07381 rev
VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 180 x 300 cm Anthracite
VOUNOT£54.05663 rev
VOUNOT Retractable Side Awning Outdoor Privacy Protection Screen for Garden Balcony Terrace 140 x 300 cm Dark Grey
VOUNOT£38.16663 rev
The Fellie Retractable Side Awning 4M Privacy Outdoor Garden Screening Sun And Rain Protector Balcony Screen Fence Panels For Patio Pool Terrace Wind Screens Divider Dark Grey 4 X 1.8M
The Fellie£61.1940 rev
The Fellie Retractable Side Awning 4M Privacy Outdoor Garden Screening Sun And Rain Protector Balcony Screen Fence Panels For Patio Pool Terrace Wind Screens Divider Dark Grey 4 X 1.6M
The Fellie£51.5240 rev
Trending
90-day click momentum
vidaXL Patio Retractable Side Awning Garden Screen Retractable Side Awning Patio Awning Balcony Privacy Screen Outdoor Sunshade Black
vidaXL£90.133.6★
vidaXL Retractable Side Awning - Anthracite 100x500 cm Polyester Shade for Patio Balcony Garden UV & Water Resistant
vidaXL£60.773.4★
VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 160 x 300 cm Grey
VOUNOT£46.674.5★
VOUNOT Side Awning Retractable Outdoor Privacy Screen for Garden Balcony Terrace 180 x 300 cm Anthracite
VOUNOT£58.904.5★
Outsunny Retractable Sun Side Awning Screen Fence Patio Garden Wall Balcony Screening Panel Outdoor Blind Privacy Divider (3x2M Black)
Outsunny£58.084.6★
What buyers say about retractable screen
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality and easy to install and use”
“Easy to assemble”
“Great value”
“Awning as advertised”
“Good size”
“Very Useful”
“Excellent shade”
“Good material”
“Sturdy”
“It provides solid shade on sunny days”
What buyers complain about
“Product is not fit for purpose”
“Looks cheap”
“it wouldn't hold up”
“This is net not tho material I was thinking it was”
“Not worth the money”
“really quite flimsy”
“I worried about the mountings not being able to support stronger winds”
“Greenish gray see through material”
“Its not the style i wanted”
Top return reasons
Common questions
- Is retractable screen profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 32 tracked products. 90-day search growth is +114.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the retractable screen niche?
- 13 brands and 86 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in retractable screen?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.
- When does demand for retractable screen peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.4× the quietest.
- What does it cost to enter the retractable screen niche?
- Listings span £10.81–£117.97; the average listing price is £55.41 (sweet spot $15–$100). The average incumbent carries 1,210 reviews — the moat a new listing must climb.