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Red Wool

Fail

Prices span $1.74–$9.96, mostly outside the sweet spot, so Red Wool is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£38K/yr101K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
77%top-5 click share · 6 brands · 20 sellers

Flapen Score

Red Wool against its category

The dotted line is the Home & Garden average. Past it, Red Wool is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Wool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Wool 101K times last year and spent an estimated £38K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
10.8%
Market size, estimated
£38Ka year
Peak month
November4.9× the quietest month
Top search term
red wool43K searches a year

02 · Price

A sale here is worth £3.51.

Listings sell for £3.51 on average, from £1.74 to £9.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.51 that is £2K to £3K a year per listing.

Average price
£3.51under the $15 to $100 sweet spot
Price range
£1.74–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #70 within Art & Craft Supplies. It carries 6,075 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
77%
Out of stock, average day
9.4%
Average rank
#70in Art & Craft Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,075per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Red Wool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Sirdar51%
  • Utopia Crafts30%
  • Emu9%
  • KORBOND5%
  • New Fashion3%
  • Knit Me2%

Demand

Red Wool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Prime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Red Wool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red wool43K/yr
  • red yarn25K/yr
  • red wool dk10K/yr
  • red double knitting wool8K/yr
  • red dk wool 100g4K/yr
  • red dk wool6K/yr
  • red wool for knitting4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Wool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color38%−0.15

if you were part way through a garment and needed more, if like me you find a slight change in colour, it would be an issue

Scarlet is not bright red

Size-Overall8%+0.14

this in turn makes the size come out a bit smaller so keep that in mind

Stretchability/Expandability/Elasticity8%+0.14

doesn't stretch out

Love

Value For Money23%+0.46

Good value

Excellent value

Excellent value

Quality-Overall21%+2.82

Beautiful quality

Good product

Great item

Color17%−0.15

colour is vibrant

Beautiful quality and colour

The colour is a stunning

Material Quality13%−0.12

The yarn is really lovely to work with

Wool is perfect

Very good yarn

Upholstery/Fabric Quality6%−0.01

Good value knits well

good wool for knit or crochet

Return

0.6% Return rate 82% Fixable by listing

Color68%▆█▅▅██

if you were part way through a garment and needed more, if like me you find a slight change in colour, it would be an issue

Scarlet is not bright red

Display Colors9%█▃▆▄▄▂
Material Quality4%▁▁█▁▁▇
Thin3%▁▆█▄▁▁
Thickness3%▁▁▆█▂▁

FAQ

Common Red Wool questions

Answered from the same tracked data.