Red Wool
FailPrices span $1.74–$9.96, mostly outside the sweet spot, so Red Wool is a Fail.
- Flapen Score
- 30 / 100Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 5130
- Market size
- £38K/yr101K searches / yr
- 90-day growth
- -32.3%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 20 sellers
Flapen Score
Red Wool against its category
The dotted line is the Home & Garden average. Past it, Red Wool is stronger. Inside it, weaker.
Market
The Red Wool market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Wool 101K times last year and spent an estimated £38K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- -32.3%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £38Ka year
- Peak month
- November4.9× the quietest month
- Top search term
- red wool43K searches a year
02 · Price
A sale here is worth £3.51.
Listings sell for £3.51 on average, from £1.74 to £9.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £3.51 that is £2K to £3K a year per listing.
- Average price
- £3.51under the $15 to $100 sweet spot
- Price range
- £1.74–£9.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £2K–£3K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #70 within Art & Craft Supplies. It carries 6,075 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 77%
- Out of stock, average day
- 9.4%
- Average rank
- #70in Art & Craft Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,075per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Red Wool products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hayfield Bonus DK Double Knitting Ladybird (698) 100g by Sirdar
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 9y ago

Utopia Crafts DK Double Knitting Yarn 100g (Scarlet)
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Sirdar Hayfield Bonus DK Double Knitting Yarn Scarlet (556) 100g
- Price
- £2.21
- Rating
- 4.6/5
- Reviews
- 22,717
- Age
- 4y ago

Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (Ruby Red)
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 1y ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Pepper Red - 119
- Price
- £1.74
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago
Trending
90-day click momentum
Utopia Crafts DK Double Knitting Yarn 100g (Red Apple)
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Knit Me DK Double Knitting Yarn Hypoallergenic Acrylic 5X 100g (Red)
- Price
- £9.96
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Emu Classic Super Chunky Acrylic Yarn 100g Ball 107m Scarlet - 184
- Price
- £1.75
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 8mo ago

Utopia Crafts DK Double Knitting Yarn 100g (Scarlet)
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 4,809
- Age
- 3y ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Pepper Red - 119
- Price
- £1.74
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago
Newest
by launch date
Knit Me DK Double Knitting Yarn Hypoallergenic Acrylic 5X 100g (Red)
- Price
- £9.96
- Rating
- 4.2/5
- Reviews
- 77
- Age
- 5mo ago

Emu Classic Super Chunky Acrylic Yarn 100g Ball 107m Scarlet - 184
- Price
- £1.75
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 8mo ago

Emu Classic DK Acrylic Yarn 100g Ball 282m Pepper Red - 119
- Price
- £1.74
- Rating
- 4.6/5
- Reviews
- 187
- Age
- 9mo ago

Utopia Crafts Super Aran Knitting and Crochet Yarn 100g (Ruby Red)
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 1y ago

Korbond Yarn - Red - 2 x 100g Acrylic Wool - Lightweight Hypoallergenic & Durable Double Knit Crochet Yarn Knitting Wool
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 9,667
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
20
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Sirdar51%
- Utopia Crafts30%
- Emu9%
- KORBOND5%
- New Fashion3%
- Knit Me2%
Demand
Red Wool search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Red Wool search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red wool43K/yr
- red yarn25K/yr
- red wool dk10K/yr
- red double knitting wool8K/yr
- red dk wool 100g4K/yr
- red dk wool6K/yr
- red wool for knitting4K/yr
Reviews and returns
What reviews say buyers love and hate about Red Wool
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
if you were part way through a garment and needed more, if like me you find a slight change in colour, it would be an issue
Scarlet is not bright red
this in turn makes the size come out a bit smaller so keep that in mind
doesn't stretch out
Love
Good value
Excellent value
Excellent value
Beautiful quality
Good product
Great item
colour is vibrant
Beautiful quality and colour
The colour is a stunning
The yarn is really lovely to work with
Wool is perfect
Very good yarn
Good value knits well
good wool for knit or crochet
Return
0.6% Return rate 82% Fixable by listing
if you were part way through a garment and needed more, if like me you find a slight change in colour, it would be an issue
Scarlet is not bright red
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Wool questions
Answered from the same tracked data.









