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Red Velvet Ribbon

Fail

Demand is soft, at -53.1% this quarter, so Red Velvet Ribbon is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£92K/yr144K searches / yr
90-day growth
-53.1%search demand this quarter
Competition
56%top-5 click share · 15 brands · 22 sellers

Flapen Score

Red Velvet Ribbon against its category

The dotted line is the Home & Garden average. Past it, Red Velvet Ribbon is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Velvet Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Velvet Ribbon 144K times last year and spent an estimated £92K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-53.1%
Conversion, latest week
10.2%
Market size, estimated
£92Ka year
Peak month
December190.2× the quietest month
Top search term
red velvet ribbon116K searches a year

02 · Price

A sale here is worth £6.22.

Listings sell for £6.22 on average, from £4.23 to £9.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £6.22 that is £2K to £3K a year per listing.

Average price
£6.22under the $15 to $100 sweet spot
Price range
£4.23–£9.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.4% of listings are out of stock. The average listing ranks #1,738 within Sewing. It carries 163 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
26.4%
Average rank
#1,738in Sewing
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
163per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Red Velvet Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

15 rising

Sellers

22

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

24%

  • Bafiwu34%
  • tenn well18%
  • KALIONE10%
  • ZHUOmengyun5%
  • GYTFOG5%
  • Generic4%

Demand

Red Velvet Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 190.2×

Search terms

Top Red Velvet Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red velvet ribbon116K/yr
  • dark red velvet ribbon8K/yr
  • red ribbon velvet7K/yr
  • velvet red ribbon6K/yr
  • velvet ribbon red4K/yr
  • wine red velvet ribbon2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Velvet Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money21%−0.12

Expensive

Waste of money

Color19%+0.56

Not sure if it's colourfast

rich perhaps more crimson than it looks in the photo

The red is quite dark

Advertised Vs Actual Product14%−0.23

Not as described

Quality-Overall7%+2.34

i have used ones that had better quality than this

Ease Of Use5%−0.01

It's not quite as easy to handle like this

Love

Quality-Overall36%+2.34

It feels like very good quality ribbon

Great quality

Very good product

Color14%+0.56

Christmas as it is the perfect colour

Colour was okay for Christmas

The vintage-style burgundy shade gives everything a warm, elegant feel

Value For Money5%−0.12

I think it is excellent value for money

I think this is really good value for money

Size-Overall5%+0.46

Nice tray for price nice size to

Soft Feel5%

This is a lovely coloured ribbon and soft and velvety

Return

1.7% Return rate 77% Fixable by listing

Color45%▅▆▂█▃▅

Not sure if it's colourfast

rich perhaps more crimson than it looks in the photo

The red is quite dark

Size-Overall31%▁▁▇▁▁█
Quality-Overall14%▇▁▃▁█▁

i have used ones that had better quality than this

Material Quality7%▁▆▁▁█▁
Adhesion/Stickiness3%▁▁█▁▁▁

FAQ

Common Red Velvet Ribbon questions

Answered from the same tracked data.