red velvet ribbon
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great163avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad£92K£92K/yr · 144K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.22avg listing price — sweet spot $15–$100
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
Price range
Bad£4.23–£9.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red velvet ribbon is a £92K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
red velvet ribbon market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £78K–£93K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #1,738
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 26.4%
- Avg brand age
- 25 months
- Avg seller age
- 246 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
22
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
24%
- Bafiwu34%
- tenn well18%
- KALIONE10%
- ZHUOmengyun5%
- GYTFOG5%
- Generic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -53.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 190.2×
Top red velvet ribbon search terms
- red velvet ribbon116K/yr
- dark red velvet ribbon8K/yr
- red ribbon velvet7K/yr
- velvet red ribbon6K/yr
- velvet ribbon red4K/yr
- wine red velvet ribbon2K/yr
Top red velvet ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Velvet Ribbon 20mm x 20yards Luxurious Soft Velvet Ribbon for Gift Wrapping Holiday Crafts Wedding Decorations and Festive Bows
Bafiwu£8.324.5★59 rev
Red Velvet Ribbon 25mm x 18m Soft Luxurious Velvet Ribbon for Gift Wrapping Bouquets Bundling Wedding Decoration Bows and Crafts
tenn well£8.164.6★161 rev
Red Velvet Ribbon 38mm x 20yards Burgundy Thick Velvet Ribbon for Gift Wrapping Christmas Tree Decorations Bows & Craft Projects (Red)
Bafiwu£9.244.2★14 rev
10mm Red Velvet Ribbon 23M Thin Craft Velvet Ribbon for Gift Wrapping 1cm Vintage Spool Fabric Ribbons for Bow Making Wreath Decoration 3/8 25 Yards
KALIONE£4.904.6★32 rev
Red Velvet Ribbon 10mm x 40yards Thin Velvet Ribbon for Gift Wrapping Bows Christmas Crafts Weddings & DIY Decorations (Red)
Bafiwu£7.245.0★7 rev
Newest
by launch date
3 Pcs Soft Luxurious Red Velvet Ribbon 20mm × 10m Velvet Ribbon Perfect for Tree Wreath Gift Wrapping Bows Flower Bouquet Wedding Home Decor and Crafts (Red)
FENGfxcgs£6.900 rev
20mm Dark Red Velvet Ribbon 10 Yards Christmas Ribbon for Gift Wrapping Xmas Tree Decoration Bouquets Burgundy Velvet Ribbons for Bows Making Holiday & Party Decoration
Xiwlaikeqi£4.233 rev
25mm Dark Red Velvet Ribbon - 10M Single-Faced Luxury Shimmer Ribbon for Gift Wrapping Bow Making Wedding Decorations DIY Crafts & Hair Accessories Premium Soft Texture Spool
SINJAETRQ£5.324 rev
Red Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
ZHUOmengyun£5.222 rev
Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
RARITYLL£4.293 rev
Trending
90-day click momentum3 Pcs Soft Luxurious Red Velvet Ribbon 20mm × 10m Velvet Ribbon Perfect for Tree Wreath Gift Wrapping Bows Flower Bouquet Wedding Home Decor and Crafts (Red)
FENGfxcgs£6.900.0★
Burgundy Velvet Ribbon - 10mm x 22.8m (3/8 inch x 25 Yards) RARITYLL Single-Faced Roll for Gift Wrapping Christmas Tree Decorations Bows Wedding & Craft Projects
RARITYLL£4.295.0★
Red Velvet Ribbon 2cm x 20m Soft Luxurious Velvet Ribbons Flocked Christmas Ribbon for Gift Wrapping Bouquets Holiday Crafts Wedding Decorations
ZHUOmengyun£5.224.5★
25mm Dark Red Velvet Ribbon - 10M Single-Faced Luxury Shimmer Ribbon for Gift Wrapping Bow Making Wedding Decorations DIY Crafts & Hair Accessories Premium Soft Texture Spool
SINJAETRQ£5.325.0★
20mm Dark Red Velvet Ribbon 10 Yards Christmas Ribbon for Gift Wrapping Xmas Tree Decoration Bouquets Burgundy Velvet Ribbons for Bows Making Holiday & Party Decoration
Xiwlaikeqi£4.235.0★
What buyers say about red velvet ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“It feels like very good quality ribbon”
“Christmas as it is the perfect colour”
“I think it is excellent value for money”
“Nice tray for price nice size to”
“This is a lovely coloured ribbon and soft and velvety”
“The spool design is practical”
“Does the job”
“I stitched it onto a project without any trouble”
“has a good thickness”
“Cutting it to size is simple”
What buyers complain about
“Expensive”
“Not sure if it's colourfast”
“Not as described”
“i have used ones that had better quality than this”
“It's not quite as easy to handle like this”
“Because it is velvet it is much thicker”
Top return reasons
Common questions
- Is red velvet ribbon profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 18 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -53.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the red velvet ribbon niche?
- 15 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in red velvet ribbon?
- Top complaints mined from reviews: Value For Money, Color, Advertised Vs Actual Product. The return rate is 1.7%.
- When does demand for red velvet ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 190.2× the quietest.
- What does it cost to enter the red velvet ribbon niche?
- Listings span £4.23–£9.24; the average listing price is £6.22 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.