Red Toaster
FailDemand is soft, at -29.6% this quarter, so Red Toaster is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £54K/yr59K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 63%top-5 click share · 11 brands · 26 sellers
Flapen Score
Red Toaster against its category
The dotted line is the Home & Garden average. Past it, Red Toaster is stronger. Inside it, weaker.
Market
The Red Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Toaster 59K times last year and spent an estimated £54K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £54Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- red toaster26K searches a year
02 · Price
A sale here is worth £33.37.
Listings sell for £33.37 on average, from £12.96 to £60.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £33.37 that is £3K to £8K a year per listing.
- Average price
- £33.37inside the $15 to $100 sweet spot
- Price range
- £12.96–£60.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #126 within Small Kitchen Appliances. It carries 903 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 69%
- Out of stock, average day
- 0.5%
- Average rank
- #126in Small Kitchen Appliances
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 903per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Red Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Red 222066
- Price
- £21.43
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 5y ago

Haden Jersey Red Toaster 4 Slice - Retro Stainless Steel Design with Reheat Defrost Self-Centering Functions Customizable Browning Control - 1370-1630W 220-240V - Elegant Kitchen Appliance
- Price
- £38.32
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 6y ago

Hamilton Beach Toaster 2 Slice Ella 800W Wide Slots 7 Variable Browning Levels Defrost Cancel & Reheat Settings Removable Crumb Tray Integrated Cord Storage Matte Red - HBT1322MR
- Price
- £21.41
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 1y ago

arendo - Frukost 4 slice long slot toaster - double wall housing with warming rack 6 browning settings auto bread centring reheat defrost cancel function remaining time display
- Price
- £36.77
- Rating
- 4.0/5
- Reviews
- 3,458
- Age
- 2y ago

GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Red
- Price
- £12.96
- Rating
- 3.8/5
- Reviews
- 990
- Age
- 3y ago
Trending
90-day click momentum
Fab by Kitchen in the box Toaster 2 Slice Extra Wide Slot 7-Level Browning
- Price
- £30.84
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2mo ago

Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Rhubarb 242051
- Price
- £56.72
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 9mo ago

Quest 34299 2 Slice Toaster / Variable Browning Control / Reheat and Defrost / Crumb Tray and Cord Storage Red 870W
- Price
- £15.66
- Rating
- 3.9/5
- Reviews
- 203
- Age
- 5y ago

Arendo 4-Slice Long-Slot Toaster 1500 W Touchscreen 2 long slots cool touch Toaster Double-Walled Housing Pastry Warmer 7 Browning Levels Automatic Centering Remaining Time Display Memory Function
- Price
- £35.81
- Rating
- 3.9/5
- Reviews
- 350
- Age
- 1y ago

GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Red
- Price
- £12.96
- Rating
- 3.8/5
- Reviews
- 990
- Age
- 3y ago
Newest
by launch date
Fab by Kitchen in the box Toaster 2 Slice Extra Wide Slot 7-Level Browning
- Price
- £30.84
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2mo ago

Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Rhubarb 242051
- Price
- £56.72
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 9mo ago

Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Red 242048
- Price
- £60.00
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 11mo ago

Arendo 4-Slice Long-Slot Toaster 1500 W Touchscreen 2 long slots cool touch Toaster Double-Walled Housing Pastry Warmer 7 Browning Levels Automatic Centering Remaining Time Display Memory Function
- Price
- £35.81
- Rating
- 3.9/5
- Reviews
- 350
- Age
- 1y ago

Hamilton Beach Kettle and Toaster Set Ella 1.7L Kettle 2 Slice Toaster Boil Dry Protection Removable Filter 7 Browning Levels Removable Crumb Tray Red - HBELLAMR
- Price
- £33.41
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- Morphy Richards34%
- HADEN13%
- Hamilton Beach12%
- GEEPAS12%
- arendo9%
- Russell Hobbs6%
- Open — no brand owns it (5 brands, 15%)
Demand
Red Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Red Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red toaster26K/yr
- red toaster 4 slice12K/yr
- red toaster 2 slice10K/yr
- red 4 slice toaster6K/yr
- toaster red5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Toaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
certainly not evenly toasted
Not a constant toast
Bread slice not toasted evenly
Set alight after a month of use
Broke after first used
this toaster broke down after 6 months
simply do not fit
Short cable
Smallish 4 slice toaster
the other is darker
was red like my kitchen tiles
The controls are basic
And it takes a few attempts to get the button to stay down to start it
Love
Toast nice and crisp
Looks great and toasts evenly
Excellent toaster
A lovely piece of kit
both items are well made
Good quality
Nice colour
Great duo and colour
bright red colour
Good value
are well worth the money
Great value
Nice design
Sleek design
Slightly retro styling without feeling gimmicky
Return
1.5% Return rate 30% Fixable by listing
certainly not evenly toasted
Not a constant toast
Bread slice not toasted evenly
the other is darker
was red like my kitchen tiles
simply do not fit
Short cable
Smallish 4 slice toaster
I can see that not all of the element on each side is fully working
is not quality as its very cheaply made
Unreliable product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Toaster questions
Answered from the same tracked data.









