red toaster
Skip itSoft demand (-29.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£33.37avg listing price — sweet spot $15–$100
Price range
Great£12.96–£60.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good903.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£54K£54K/yr · 59K searches
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red toaster is a £54K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red toaster market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 88%
- Out of stock
- 0.5%
- Avg brand age
- 55 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- Morphy Richards34%
- HADEN13%
- Hamilton Beach12%
- GEEPAS12%
- arendo9%
- Russell Hobbs6%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top red toaster search terms
- red toaster26K/yr
- red toaster 4 slice12K/yr
- red toaster 2 slice10K/yr
- red 4 slice toaster6K/yr
- toaster red5K/yr
Top red toaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Red 222066
Morphy Richards£21.434.3★4,201 rev
Haden Jersey Red Toaster 4 Slice - Retro Stainless Steel Design with Reheat Defrost Self-Centering Functions Customizable Browning Control - 1370-1630W 220-240V - Elegant Kitchen Appliance
HADEN£38.324.5★782 rev
Hamilton Beach Toaster 2 Slice Ella 800W Wide Slots 7 Variable Browning Levels Defrost Cancel & Reheat Settings Removable Crumb Tray Integrated Cord Storage Matte Red - HBT1322MR
Hamilton Beach£21.414.2★85 rev
arendo - Frukost 4 slice long slot toaster - double wall housing with warming rack 6 browning settings auto bread centring reheat defrost cancel function remaining time display
arendo£36.774.0★3,458 rev
GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Red
GEEPAS£12.963.8★990 rev
Newest
by launch date
Fab by Kitchen in the box Toaster 2 Slice Extra Wide Slot 7-Level Browning
Kitchen in the box£30.8462 rev
Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Rhubarb 242051
Morphy Richards£56.7257 rev
Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Red 242048
Morphy Richards£60.0057 rev
Arendo 4-Slice Long-Slot Toaster 1500 W Touchscreen 2 long slots cool touch Toaster Double-Walled Housing Pastry Warmer 7 Browning Levels Automatic Centering Remaining Time Display Memory Function
arendo£35.81350 rev
Hamilton Beach Kettle and Toaster Set Ella 1.7L Kettle 2 Slice Toaster Boil Dry Protection Removable Filter 7 Browning Levels Removable Crumb Tray Red - HBELLAMR
Hamilton Beach£33.4187 rev
Trending
90-day click momentumFab by Kitchen in the box Toaster 2 Slice Extra Wide Slot 7-Level Browning
Kitchen in the box£30.844.5★
Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Rhubarb 242051
Morphy Richards£56.724.5★
Quest 34299 2 Slice Toaster / Variable Browning Control / Reheat and Defrost / Crumb Tray and Cord Storage Red 870W
Quest£15.663.9★
Arendo 4-Slice Long-Slot Toaster 1500 W Touchscreen 2 long slots cool touch Toaster Double-Walled Housing Pastry Warmer 7 Browning Levels Automatic Centering Remaining Time Display Memory Function
arendo£35.813.9★
GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Red
GEEPAS£12.963.8★
What buyers say about red toaster
What buyers praise and complain about, mined from review topics.What buyers love
“Toast nice and crisp”
“A lovely piece of kit”
“Nice colour”
“Good value”
“Nice design”
“Works well as expected”
“Very easy to use”
“Very effective and admired for its styling”
“steady easy to clean”
“thin works fine though”
What buyers complain about
“certainly not evenly toasted”
“Set alight after a month of use”
“simply do not fit”
“the other is darker”
“The controls are basic”
“is not quality as its very cheaply made”
“The only gripes are”
“It burnt my hot cross buns”
“I can see that not all of the element on each side is fully working”
“Slow Leaking drip at side of kettle near switch we're you turn on dangerous”
Top return reasons
Common questions
- Is red toaster profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the red toaster niche?
- 11 brands and 26 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in red toaster?
- Top complaints mined from reviews: Toasting, Durability, Size-Overall. The return rate is 1.5%.
- When does demand for red toaster peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the red toaster niche?
- Listings span £12.96–£60.00; the average listing price is £33.37 (sweet spot $15–$100). The average incumbent carries 903 reviews — the moat a new listing must climb.