Red Toaster
soft demand (-29.6% this quarter) — Red Toaster doesn't clear our bar today.
Flapen Score
Is Red Toaster profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Toaster is a £54K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Red Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.6% over the last 90 days and 2.8% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 16 products
Top Red Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morphy Richards Equip 2 Slice Toaster Defrost and Reheat Browning Controls Variable Wide Slots Removable Crumb Tray Stainless Steel 800W Red 222066
- Price
- £21.43
- Rating
- 4.3/5
- Reviews
- 4,201
- Age
- 5y ago
Haden Jersey Red Toaster 4 Slice - Retro Stainless Steel Design with Reheat Defrost Self-Centering Functions Customizable Browning Control - 1370-1630W 220-240V - Elegant Kitchen Appliance
- Price
- £38.32
- Rating
- 4.5/5
- Reviews
- 782
- Age
- 6y ago
Hamilton Beach Toaster 2 Slice Ella 800W Wide Slots 7 Variable Browning Levels Defrost Cancel & Reheat Settings Removable Crumb Tray Integrated Cord Storage Matte Red - HBT1322MR
- Price
- £21.41
- Rating
- 4.2/5
- Reviews
- 85
- Age
- 1y ago
arendo - Frukost 4 slice long slot toaster - double wall housing with warming rack 6 browning settings auto bread centring reheat defrost cancel function remaining time display
- Price
- £36.77
- Rating
- 4.0/5
- Reviews
- 3,458
- Age
- 2y ago
GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Red
- Price
- £12.96
- Rating
- 3.8/5
- Reviews
- 990
- Age
- 3y ago
Trending
90-day click momentum
Fab by Kitchen in the box Toaster 2 Slice Extra Wide Slot 7-Level Browning
- Price
- £30.84
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2mo ago
Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Rhubarb 242051
- Price
- £56.72
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 9mo ago
Quest 34299 2 Slice Toaster / Variable Browning Control / Reheat and Defrost / Crumb Tray and Cord Storage Red 870W
- Price
- £15.66
- Rating
- 3.9/5
- Reviews
- 203
- Age
- 5y ago
Arendo 4-Slice Long-Slot Toaster 1500 W Touchscreen 2 long slots cool touch Toaster Double-Walled Housing Pastry Warmer 7 Browning Levels Automatic Centering Remaining Time Display Memory Function
- Price
- £35.81
- Rating
- 3.9/5
- Reviews
- 350
- Age
- 1y ago
GEEPAS 2-Slice Bread Toaster 6 Browning Level | Thin Bread Slice 650W Red
- Price
- £12.96
- Rating
- 3.8/5
- Reviews
- 990
- Age
- 3y ago
Newest
by launch dateFab by Kitchen in the box Toaster 2 Slice Extra Wide Slot 7-Level Browning
- Price
- £30.84
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2mo ago
Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Rhubarb 242051
- Price
- £56.72
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 9mo ago
Morphy Richards Accents Toaster 4 Slice Toaster Variable Browning Wide Slots High Lift Illuminated Buttons Removable Crumb Tray Cancel Reheat Defrost Integrated Cord Storage Red 242048
- Price
- £60.00
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 11mo ago
Arendo 4-Slice Long-Slot Toaster 1500 W Touchscreen 2 long slots cool touch Toaster Double-Walled Housing Pastry Warmer 7 Browning Levels Automatic Centering Remaining Time Display Memory Function
- Price
- £35.81
- Rating
- 3.9/5
- Reviews
- 350
- Age
- 1y ago
Hamilton Beach Kettle and Toaster Set Ella 1.7L Kettle 2 Slice Toaster Boil Dry Protection Removable Filter 7 Browning Levels Removable Crumb Tray Red - HBELLAMR
- Price
- £33.41
- Rating
- 4.1/5
- Reviews
- 87
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
26
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- Morphy Richards34%
- HADEN13%
- Hamilton Beach12%
- GEEPAS12%
- arendo9%
- Russell Hobbs6%
- Open — no brand owns it (5 brands, 15%)
Red Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Red Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red toaster26K/yr
- red toaster 4 slice12K/yr
- red toaster 2 slice10K/yr
- red 4 slice toaster6K/yr
- toaster red5K/yr
What reviews say buyers love and hate about Red Toaster
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Toast nice and crisp”
“A lovely piece of kit”
“Nice colour”
“Good value”
“Nice design”
What buyers complain about
70% of reviews“certainly not evenly toasted”
“Set alight after a month of use”
“simply do not fit”
“the other is darker”
“The controls are basic”
Red Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
