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Red Toaster

Fail

Demand is soft, at -29.6% this quarter, so Red Toaster is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£54K/yr59K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
63%top-5 click share · 11 brands · 26 sellers

Flapen Score

Red Toaster against its category

The dotted line is the Home & Garden average. Past it, Red Toaster is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Toaster 59K times last year and spent an estimated £54K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
2.8%
Market size, estimated
£54Ka year
Peak month
November1.9× the quietest month
Top search term
red toaster26K searches a year

02 · Price

A sale here is worth £33.37.

Listings sell for £33.37 on average, from £12.96 to £60.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £33.37 that is £3K to £8K a year per listing.

Average price
£33.37inside the $15 to $100 sweet spot
Price range
£12.96–£60.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #126 within Small Kitchen Appliances. It carries 903 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
69%
Out of stock, average day
0.5%
Average rank
#126in Small Kitchen Appliances
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
903per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Red Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

15%

  • Morphy Richards34%
  • HADEN13%
  • Hamilton Beach12%
  • GEEPAS12%
  • arendo9%
  • Russell Hobbs6%
  • Open — no brand owns it (5 brands, 15%)

Demand

Red Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Red Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red toaster26K/yr
  • red toaster 4 slice12K/yr
  • red toaster 2 slice10K/yr
  • red 4 slice toaster6K/yr
  • toaster red5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting36%+0.93

certainly not evenly toasted

Not a constant toast

Bread slice not toasted evenly

Durability15%−0.33

Set alight after a month of use

Broke after first used

this toaster broke down after 6 months

Size-Overall6%−0.05

simply do not fit

Short cable

Smallish 4 slice toaster

Color3%

the other is darker

was red like my kitchen tiles

Touch/Button Controls2%−0.04

The controls are basic

And it takes a few attempts to get the button to stay down to start it

Love

Toasting41%+0.93

Toast nice and crisp

Looks great and toasts evenly

Excellent toaster

Quality-Overall16%+1.04

A lovely piece of kit

both items are well made

Good quality

Color12%

Nice colour

Great duo and colour

bright red colour

Value For Money5%+1.00

Good value

are well worth the money

Great value

Design-Overall5%+0.20

Nice design

Sleek design

Slightly retro styling without feeling gimmicky

Return

1.5% Return rate 30% Fixable by listing

Toasting44%▆█▆█▆▆

certainly not evenly toasted

Not a constant toast

Bread slice not toasted evenly

Color16%█▃▄▃▂▅

the other is darker

was red like my kitchen tiles

Size-Overall8%▁▃▅▅▃█

simply do not fit

Short cable

Smallish 4 slice toaster

Functionality-Overall7%▁▃▂▃█▅

I can see that not all of the element on each side is fully working

Quality-Overall4%▁█▂▁▃▁

is not quality as its very cheaply made

Unreliable product

FAQ

Common Red Toaster questions

Answered from the same tracked data.