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Red Tissue Paper

Fail

Demand is soft, at -69.0% this quarter, so Red Tissue Paper is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£75K/yr97K searches / yr
90-day growth
-69.0%search demand this quarter
Competition
70%top-5 click share · 12 brands · 18 sellers

Flapen Score

Red Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Red Tissue Paper is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Tissue Paper 97K times last year and spent an estimated £75K. The top 5 brands take 70% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

21.1% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-69.0%
Conversion, latest week
21.1%
Market size, estimated
£75Ka year
Peak month
December14.4× the quietest month
Top search term
red tissue paper69K searches a year

02 · Price

A sale here is worth £3.66.

Listings sell for £3.66 on average, from £1.62 to £4.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £3.66 that is £2K to £3K a year per listing.

Average price
£3.66under the $15 to $100 sweet spot
Price range
£1.62–£4.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #182 within Paper & Paper Crafts. It carries 774 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
28.5%
Average rank
#182in Paper & Paper Crafts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
774per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

25%

  • LZRinue33%
  • Gadom14%
  • CHRORINE10%
  • Morcheiong6%
  • Deva Designs6%
  • MustBeBonkers5%

Demand

Red Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Red Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red tissue paper69K/yr
  • red tissue paper sheets15K/yr
  • tissue paper red7K/yr
  • red tissue paper for wrapping gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall100%−0.43

Sheets rather small

Love

Color50%+2.73

Colour as shown online

Great colour, looks good in gift bag & boxes

Advertised Vs Actual Product33%+1.52

Exactly as expected

Quality-Overall17%+0.65

Good quality

Return

0.4% Return rate 25% Fixable by listing

Wet Cleaning50%▁█▁▁█▁
Quality-Overall25%▁▁█▁▁▁
Color25%▁▁▁▁▁█

FAQ

Common Red Tissue Paper questions

Answered from the same tracked data.