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Red Tissue Paper

Fail

Demand is soft, at -69.0% this quarter, so Red Tissue Paper is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£75K/yr97K searches / yr
90-day growth
-69.0%search demand this quarter
Competition
70%top-5 click share · 12 brands · 18 sellers

Flapen Score

Red Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Red Tissue Paper is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Tissue Paper 97K times last year and spent an estimated £75K. The top 5 brands take 70% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 21.1% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -69.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-69.0%
Conversion, latest week
21.1%
Market size, estimated
£75Ka year
Peak month
December14.4× the quietest month
Top search term
red tissue paper69K searches a year

02 · Price

A sale here is worth £3.66.

Listings sell for £3.66 on average, from £1.62 to £4.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £3.66 that is £2K to £3K a year per listing.

Average price
£3.66under the $15 to $100 sweet spot
Price range
£1.62–£4.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 28.5% of listings are out of stock. The average listing ranks #182 within Paper & Paper Crafts. It carries 774 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
28.5%
Average rank
#182in Paper & Paper Crafts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
774per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Tissue Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

18

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

25%

  • LZRinue33%
  • Gadom14%
  • CHRORINE10%
  • Morcheiong6%
  • Deva Designs6%
  • MustBeBonkers5%

Demand

Red Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 14.4×

Search terms

Top Red Tissue Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red tissue paper69K/yr
  • red tissue paper sheets15K/yr
  • tissue paper red7K/yr
  • red tissue paper for wrapping gifts5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Tissue Paper

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
100%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Sheets rather small”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Red Tissue Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data