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Red Table Runner

Fail

Demand is soft, at -59.6% this quarter, so Red Table Runner is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£35K/yr92K searches / yr
90-day growth
-59.6%search demand this quarter
Competition
57%top-5 click share · 18 brands · 19 sellers

Flapen Score

Red Table Runner against its category

The dotted line is the Home & Garden average. Past it, Red Table Runner is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Table Runner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Table Runner 92K times last year and spent an estimated £35K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -59.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-59.6%
Conversion, latest week
4.2%
Market size, estimated
£35Ka year
Peak month
December37.9× the quietest month
Top search term
red table runner63K searches a year

02 · Price

A sale here is worth £8.94.

Listings sell for £8.94 on average, from £3.23 to £16.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.94 that is £0 to £894 a year per listing.

Average price
£8.94under the $15 to $100 sweet spot
Price range
£3.23–£16.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£894
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #106 within Home Textiles. It carries 546 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
92%
Out of stock, average day
16.4%
Average rank
#106in Home Textiles
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
546per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Table Runner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

22%

  • MAGNA COLLECTION22%
  • Pesonlook20%
  • TZMFHD17%
  • Artoid Mode11%
  • YMHPRIDE5%
  • BLMHTWO4%

Demand

Red Table Runner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 37.9×

Search terms

Top Red Table Runner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red table runner63K/yr
  • table runner red7K/yr
  • red table runners for dining table5K/yr
  • christmas table runner red5K/yr
  • red christmas table runner12K/yr

Reviews and returns

What reviews say buyers love and hate about Red Table Runner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.44

Just a cheap table runner

Size-Overall25%+0.34

A lot wider than I envisaged

Love

Quality-Overall40%−0.44

Lovely quality runner

Good Quality table runners and decent pricing

Excellent product

Color33%+3.08

Great colour

Color is a lovely bright red

Rich colours

Washability8%+0.58

Washed well

Washed well so may use it at Christmas

Material Quality5%+0.34

Material and length is true to size and description

Value For Money5%+0.34

decent pricing

Return

4.3% Return rate 69% Fixable by listing

Color44%▁▇▇▅█▃
Size-Overall20%█▃▂▃▃▂

A lot wider than I envisaged

Quality-Overall10%▁▃▅█▁▁

Just a cheap table runner

Material Quality9%▁▁▂▁▄█
Thin6%▁▁▃▁▁█

FAQ

Common Red Table Runner questions

Answered from the same tracked data.