Skip to content

Red Table Cloth

Fail

Prices span $2.72–$14.48, mostly outside the sweet spot, so Red Table Cloth is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£79K/yr125K searches / yr
90-day growth
-44.7%search demand this quarter
Competition
55%top-5 click share · 24 brands · 43 sellers

Flapen Score

Red Table Cloth against its category

The dotted line is the Home & Garden average. Past it, Red Table Cloth is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Table Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Table Cloth 125K times last year and spent an estimated £79K. The top 5 brands take 65% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-44.7%
Conversion, latest week
9.2%
Market size, estimated
£79Ka year
Peak month
December13.2× the quietest month
Top search term
red table cloth45K searches a year

02 · Price

A sale here is worth £6.88.

Listings sell for £6.88 on average, from £2.72 to £14.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £6.88 that is £688 to £2K a year per listing.

Average price
£6.88under the $15 to $100 sweet spot
Price range
£2.72–£14.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£688–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #151 within Party Supplies. It carries 1,059 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
19.8%
Average rank
#151in Party Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,059per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Red Table Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

43

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

55%

Top 20: 90%

Open market

31%

  • SOL25%
  • Unique15%
  • Pureegg11%
  • ELECLAND10%
  • yayafunfun5%
  • YAAVAAW3%

Demand

Red Table Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 13.2×

Search terms

Top Red Table Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red table cloth45K/yr
  • red table cloth party11K/yr
  • red table cloths29K/yr
  • red tablecloth11K/yr
  • red paper table cloth8K/yr
  • table cloth red5K/yr
  • red table cover6K/yr
  • red table cloths disposable3K/yr
  • red disposable table cloth3K/yr
  • red cotton tablecloth3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Table Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness24%−0.05

very very thin

a little on the thin side - could be thicker for more colour depth

They are the thinnest

Color19%−0.09

look light nothing like the deep red shown on photo

more orange than red

Thin14%−0.22

Very thin

Very thin, made a good bow

Value For Money14%−0.21

Not good enough for the money I spend

Ease Of Cleaning5%−0.09

not that easy to clean

Love

Advertised Vs Actual Product26%+1.41

As Described

Everything was as it should be

Did exactly what was needed

Quality-Overall14%+1.49

Good quality

Great quality, colour is vibrant and lovely & thick

quality

Color11%−0.09

Great colour

The ruby red color looked bright and vibrant and matched the party decorations perfectly

colour is vibrant and lovely & thick

Size-Overall10%+0.47

Ideal size

Perfect size for a long table

The size fit our rectangular table nicely

Thickness6%−0.05

thick

Return

1.1% Return rate 46% Fixable by listing

Size-Overall22%▅▆▅█▄▃
Color19%▃▁█▇▆▃

look light nothing like the deep red shown on photo

more orange than red

Thin13%█▆▅▁▁█

Very thin

Very thin, made a good bow

Material Quality13%█▆▁▁▆▅
Quality-Overall10%▃▇▆▁█▁

FAQ

Common Red Table Cloth questions

Answered from the same tracked data.