Skip to content

Red Roses

Maybe

The top 5 brands take only 44% of clicks. But demand is soft, at -65.5% this quarter, so Red Roses is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£100K/yr223K searches / yr
90-day growth
-65.5%search demand this quarter
Competition
39%top-5 click share · 34 brands · 44 sellers

Flapen Score

Red Roses against its category

The dotted line is the Home & Garden average. Past it, Red Roses is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Roses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Roses 223K times last year and spent an estimated £100K. The top 5 brands take 44% of clicks. Demand peaks in Feb–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
-65.5%
Conversion, latest week
3.7%
Market size, estimated
£100Ka year
Peak month
February3.4× the quietest month
Top search term
artificial roses59K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £5.93 to £62.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.09 that is £0 to £1K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£5.93–£62.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #377 within Plants, Seeds & Bulbs. It carries 1,215 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
93%
Out of stock, average day
6.5%
Average rank
#377in Plants, Seeds & Bulbs
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,215per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Red Roses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

44

Top-5 brand share

44%

Top 20: 87%

Top-5 click share

39%

Top 20: 79%

Open market

51%

  • QWORK14%
  • Mocoosy12%
  • A1-Homes7%
  • Tifuly6%
  • Daily Flowers5%
  • Generic5%

Demand

Red Roses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Red Roses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • artificial roses59K/yr
  • fake roses44K/yr
  • roses artificial16K/yr
  • silk roses10K/yr
  • roses bouquet24K/yr
  • faux roses7K/yr
  • rose bouquet13K/yr
  • fresh roses7K/yr
  • red roses bouquet8K/yr
  • flowers roses5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Roses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product16%−0.20

Not as shown

so was hopeful these would look the depiction on the product page

Not as advertised

Quality-Overall15%+1.67

Cheap

the quality isnt great

mixed quality

Size-Overall12%−0.09

The stem is quite long

they are really small

a bit long or my needs

Color11%+1.07

Brown awful

was really disappointed with the colour

colour is very light

Durability8%−0.01

Started dieing after 1 day

Dont buy didnt even last two days

Flowers didnt last 7 days

Love

Quality-Overall25%+1.67

Excellent quality and arrived as advised

Excellent product

Theyre well made

Color19%+1.07

Good colour

Lovely colour selection

The colour is vibrant

Value For Money15%+0.74

Good value

Great value

Good value for money

Durability6%−0.01

They stay lovely for such a long time

Great lifespan

Long lasting

Size-Overall5%−0.09

just the right size

the heads are a nice size too

Size is good for a gift

Return

2.1% Return rate 66% Fixable by listing

Color25%█▄▃▆▅▅

Brown awful

was really disappointed with the colour

colour is very light

Size-Overall24%▄▃▅▆█▅

The stem is quite long

they are really small

a bit long or my needs

Quality-Overall22%▄▇█▆▄▆

Cheap

the quality isnt great

mixed quality

Advertised Vs Actual Product13%▃█▅▃▄▄

Not as shown

so was hopeful these would look the depiction on the product page

Not as advertised

Material Quality2%▁▄█▄▆▂

Not silk, very cheap

leaves looking a bit plastic

therefore makes them look quite plasticky

FAQ

Common Red Roses questions

Answered from the same tracked data.