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Red Ribbon Thick

Fail

Prices span $2.66–$8.84, mostly outside the sweet spot, so Red Ribbon Thick is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£41K/yr64K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
80%top-5 click share · 13 brands · 20 sellers

Flapen Score

Red Ribbon Thick against its category

The dotted line is the Home & Garden average. Past it, Red Ribbon Thick is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Ribbon Thick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Ribbon Thick 64K times last year and spent an estimated £41K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
12.9%
Market size, estimated
£41Ka year
Peak month
December15.7× the quietest month
Top search term
red ribbon thick41K searches a year

02 · Price

A sale here is worth £4.91.

Listings sell for £4.91 on average, from £2.66 to £8.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.91 that is £1K to £2K a year per listing.

Average price
£4.91under the $15 to $100 sweet spot
Price range
£2.66–£8.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #266 within Sewing. It carries 940 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#266in Sewing
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
940per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Red Ribbon Thick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

17%

  • GCS LONDON30%
  • Cydaluya25%
  • tenn well12%
  • FAKILO9%
  • ZSYIULIA4%
  • POPOYU3%
  • Open — no brand owns it (7 brands, 17%)

Demand

Red Ribbon Thick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 15.7×

Search terms

Top Red Ribbon Thick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red ribbon thick41K/yr
  • thick red ribbon11K/yr
  • wide red ribbon8K/yr
  • large red ribbon4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Ribbon Thick

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product38%−0.17

Poor description

Not what is advertised

Security25%−0.13

Dont let the image of the bow lull you into the false sense of security that youre getting a bow with your ribbon

Wrinkles13%−0.06

comes with creases

Thickness5%+0.37

The ribbon is thin

Love

Value For Money23%+1.01

Excellent value

excellent price

Great value

Advertised Vs Actual Product23%−0.17

Does the job

its done the job

Exactly what we needed for our opening day

Color19%+0.60

Nice product great colour

A nice shade of red

Perfect Christmas red

Quality-Overall18%+1.83

Good quality ribbon

Great quality and price

Value for money, excellent quality

Material Quality4%+0.37

material

There was quite a lot of material for the money which was good

Return

0.7% Return rate 66% Fixable by listing

Color26%▄▆▁▄█▁
Size-Overall26%▄▂█▂▁▃
Display Colors14%▁▁▁█▁▇
Thin10%▁█▁▁▁▁
Quality-Overall7%▁█▁█▁▁

FAQ

Common Red Ribbon Thick questions

Answered from the same tracked data.