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Red Ribbon

Fail

Prices span $1.34–$5.35, mostly outside the sweet spot, so Red Ribbon is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£170K/yr374K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
85%top-5 click share · 10 brands · 13 sellers

Flapen Score

Red Ribbon against its category

The dotted line is the Home & Garden average. Past it, Red Ribbon is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Ribbon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Ribbon 374K times last year and spent an estimated £170K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
15.3%
Market size, estimated
£170Ka year
Peak month
December15.4× the quietest month
Top search term
red ribbon306K searches a year

02 · Price

A sale here is worth £2.97.

Listings sell for £2.97 on average, from £1.34 to £5.35. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £2.97 that is £6K to £7K a year per listing.

Average price
£2.97under the $15 to $100 sweet spot
Price range
£1.34–£5.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£6K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #34 within Sewing. It carries 579 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#34in Sewing
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
579per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

8%

  • XEANCO52%
  • Cydaluya15%
  • clover11%
  • G2PLUS7%
  • Italian Options4%
  • GCS LONDON3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Red Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 15.4×

Search terms

Top Red Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red ribbon306K/yr
  • red satin ribbon14K/yr
  • ribbon red7K/yr
  • red ribbons7K/yr
  • red ribbons for gift wrapping26K/yr
  • red gift ribbon4K/yr
  • red ribbon for gift wrapping5K/yr
  • red wrapping ribbon5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Ribbon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product29%−0.11

Poor description

Not what is advertised

It is not described as suitable for trimming clothing

Color14%−0.11

Color is much darker

Color is too red

Quality-Overall14%+2.07

Not great quality

Measurement/Reading Accuracy7%+0.19

I'm not able to measure it

Wrinkles7%−0.05

comes with creases

Love

Quality-Overall30%+2.07

Quality product and arrived on time

arrived early; quality product; will certainly use this company again

Good quality

Color25%−0.11

A nice shade of red

I love the colour

vibrant colour

Value For Money12%+1.09

Great quality and price

versatile ribbon is excellent value for money

Great value

Advertised Vs Actual Product7%−0.11

As advertised

Just as expected

true to the description

Ease Of Use7%+0.57

Easy to use

easy to handle

The ribbon is easy to work with

Return

0.4% Return rate 65% Fixable by listing

Size-Overall24%█▁▆▁▃▇
Color21%▆█▅▅█▁

Color is much darker

Color is too red

Thin18%▅█▃▁▁▄
Display Colors12%▁▁▁█▁▃
Strength3%▁▁█▁▁▁

FAQ

Common Red Ribbon questions

Answered from the same tracked data.