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Red Placemats

Fail

Demand is soft, at -44.6% this quarter, so Red Placemats is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£18K/yr62K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
46%top-5 click share · 17 brands · 53 sellers

Flapen Score

Red Placemats against its category

The dotted line is the Home & Garden average. Past it, Red Placemats is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Placemats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Placemats 62K times last year and spent an estimated £18K. The top 5 brands take 57% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
2.5%
Market size, estimated
£18Ka year
Top search term
red placemats25K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £7.08 to £17.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.69 that is £0 to £1K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£7.08–£17.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #306 within Home Textiles. It carries 1,084 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
23.2%
Average rank
#306in Home Textiles
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,084per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Red Placemats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£552£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

53

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

36%

  • APLKER22%
  • marysgift9%
  • maifey9%
  • Purejoy9%
  • BAOFIN8%
  • pigchcy7%

Demand

Red Placemats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.0× · 7 of 12 months tracked

Search terms

Top Red Placemats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red placemats25K/yr
  • red table mats15K/yr
  • burgundy placemats5K/yr
  • red placemats and coaster sets5K/yr
  • red place mats5K/yr
  • red place mats for table 66K/yr

Reviews and returns

What reviews say buyers love and hate about Red Placemats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip20%−0.18

not non slip

Durability20%−0.12

The predecessor of this mat had lasted 20 years with no marks

Size-Overall20%−0.05

smaller than expected according to the price bt it worked for me

Design-Overall20%−0.18

Disappointed with size and structure

Value For Money10%+0.10

Disappointing and poor value for money

Love

Quality-Overall41%+3.33

Very nice addition to my dining table

Great mats,good looking and versatile

Very nice quality

Ease Of Cleaning22%+1.48

easy to clean

Lovely mats, easy to clean

Wiped clean well

Color14%−0.03

Very pleased with my purchase lovely colour would buy again

With a lovely red

Great for adding a little colour to the table

Value For Money12%+0.10

Excellent value

Good value

Durability8%−0.12

Durability

Durable easy clean

Return

3.8% Return rate 74% Fixable by listing

Color39%▄▃█▄▇█

Plastic dull red - poor value for money

Size-Overall30%██▅▄▃▅

smaller than expected according to the price bt it worked for me

Thickness6%▁▆▆▇█▁
Material Quality6%▁▁▅█▃▁
Quality-Overall5%█▃▁▂▃▁

FAQ

Common Red Placemats questions

Answered from the same tracked data.