red placemats
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,083.95avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£7.08–£17.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£18K£18K/yr · 62K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red placemats is a £18K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red placemats market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £18K–£23K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #306
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 62%
- Out of stock
- 23.2%
- Avg brand age
- 47 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
53
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
46%
Top 20: 98%
Open market
36%
- APLKER22%
- marysgift9%
- maifey9%
- Purejoy9%
- BAOFIN8%
- pigchcy7%
Demand
Weekly Amazon search volume, last 30 weeks — -44.6% search growth over the last 90 days.Top red placemats search terms
- red placemats25K/yr
- red table mats15K/yr
- burgundy placemats5K/yr
- red placemats and coaster sets5K/yr
- red place mats5K/yr
- red place mats for table 66K/yr
Top red placemats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12
APLKER£15.464.3★300 rev
APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12
APLKER£13.854.4★1,856 rev
maifey Round Placemats 12.6 Inch Table Mats Set of 6 Washable Heat Resistant Table Placemats for Home Kitchen Restaurant Red
maifey£10.044.5★816 rev
Purejoy Red Placemats Sets 6 Table Mats PU Leather Heat-Resistant Washable and Non-Slip 43 * 30 cm Dinner Table Mats Set of 6 christmas place mats christmas dinner set
Purejoy£16.534.6★1,311 rev
BAOFIN Round placemat Set of 6 Round Woven placemat for Indoor and Outdoor Dining Table 15 (Red)
BAOFIN£7.864.4★334 rev
Newest
by launch date
VLUNT Faux Leather Placemats and Coasters Sets of 6 Table Mats 12 x 8
VLUNT£11.569 rev
APLKER Faux Leather Placemats 16.9×11.8 Inch Washable Table Mats Set of 6
APLKER£15.2265 rev
Linen Placemats Set of 6 Red Place Mats Heat Resistant Table Placemats for Party Home Cafes Restaurant & Hotels 45x30 cm
Yuknees£13.308 rev
Walmsco Placemats Red Circle Abstract Lines Decor For Dining Room Kitchen Table Waterproof Non-Slip Washable Heat Resistant Placemats Set of 4 12x18
Walmsco£8.777 rev
APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12
APLKER£15.46300 rev
Trending
90-day click momentumVLUNT Faux Leather Placemats and Coasters Sets of 6 Table Mats 12 x 8
VLUNT£11.564.0★
APLKER Faux Leather Placemats 16.9×11.8 Inch Washable Table Mats Set of 6
APLKER£15.224.6★
Walmsco Placemats Red Circle Abstract Lines Decor For Dining Room Kitchen Table Waterproof Non-Slip Washable Heat Resistant Placemats Set of 4 12x18
Walmsco£8.774.2★
pigchcy Leather 45x30cm Placemats and Coasters Set of 4 PVC Heat-Resistant Waterproof Placemats Washable Wipeable Table Mats for Dining Room and Decor (Wine Red)
pigchcy£9.914.2★
Premier Housewares Home Sweet Home Placemats - Set of 4 Red
Premier£9.733.9★
What buyers say about red placemats
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice addition to my dining table”
“easy to clean”
“Very pleased with my purchase lovely colour would buy again”
“Excellent value”
“Durability”
“you can go full heat and steam”
What buyers complain about
“not non slip”
“The predecessor of this mat had lasted 20 years with no marks”
“smaller than expected according to the price bt it worked for me”
“Disappointed with size and structure”
“Disappointing and poor value for money”
“Plastic dull red - poor value for money”
Top return reasons
Common questions
- Is red placemats profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the red placemats niche?
- 17 brands and 53 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in red placemats?
- Top complaints mined from reviews: Grip, Durability, Size-Overall. The return rate is 3.8%.
- What does it cost to enter the red placemats niche?
- Listings span £7.08–£17.30; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 1,084 reviews — the moat a new listing must climb.