How competitive is the Red Placemats niche on Amazon United Kingdom?

17 brands and 53 sellers compete in Red Placemats on Amazon United Kingdom. The top 5 Red Placemats products take 46% of clicks and its top 5 brands hold 57% of demand.

What does it cost to enter the Red Placemats niche?

Red Placemats sells for £11.69 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £7.08–£17.30. The average incumbent carries 1,084 reviews — the moat a new listing must climb.

Red Placemats

soft demand (-44.6% this quarter) — Red Placemats doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Red Placemats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Placemats is a £18K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 40/100.

Red Placemats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.6% over the last 90 days and 2.5% of searches end in a purchase.

£18K

revenue / yr

Units sold / yr2K

Search volume / yr-44.6%62K

Conversion rate2.5%

Avg price£11.69

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers17 · 53

Top-5 product click share46%

Open market43%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 21 products

Top Red Placemats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12

Price: £15.46
Rating: 4.3/5
Reviews: 300
Age: 1y ago

APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12

Price: £13.85
Rating: 4.4/5
Reviews: 1,856
Age: 3y ago

maifey Round Placemats 12.6 Inch Table Mats Set of 6 Washable Heat Resistant Table Placemats for Home Kitchen Restaurant Red

Price: £10.04
Rating: 4.5/5
Reviews: 816
Age: 5y ago

Purejoy Red Placemats Sets 6 Table Mats PU Leather Heat-Resistant Washable and Non-Slip 43 * 30 cm Dinner Table Mats Set of 6 christmas place mats christmas dinner set

Price: £16.53
Rating: 4.6/5
Reviews: 1,311
Age: 2y ago

BAOFIN Round placemat Set of 6 Round Woven placemat for Indoor and Outdoor Dining Table 15 (Red)

Price: £7.86
Rating: 4.4/5
Reviews: 334
Age: 3y ago

Newest

by launch date

VLUNT Faux Leather Placemats and Coasters Sets of 6 Table Mats 12 x 8

Price: £11.56
Rating: 4.0/5
Reviews: 9
Age: 7mo ago

APLKER Faux Leather Placemats 16.9×11.8 Inch Washable Table Mats Set of 6

Price: £15.22
Rating: 4.6/5
Reviews: 65
Age: 9mo ago

Linen Placemats Set of 6 Red Place Mats Heat Resistant Table Placemats for Party Home Cafes Restaurant & Hotels 45x30 cm

Price: £13.30
Rating: 4.7/5
Reviews: 8
Age: 11mo ago

Walmsco Placemats Red Circle Abstract Lines Decor For Dining Room Kitchen Table Waterproof Non-Slip Washable Heat Resistant Placemats Set of 4 12x18

Price: £8.77
Rating: 4.2/5
Reviews: 7
Age: 1y ago

APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12

Price: £15.46
Rating: 4.3/5
Reviews: 300
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

46%

Top 20: 98%

Open market

36%

APLKER22%
marysgift9%
maifey9%
Purejoy9%
BAOFIN8%
pigchcy7%

Red Placemats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume62KCVR2.5%Products21Brands17Top 5 Brands57%OOS Rate23.2%Rating4.3★Reviews1,084Avg BSR#306

Top Red Placemats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

red placemats25K/yr -51.5%1.6% conv.
red table mats15K/yr -42.1%2.0% conv.
burgundy placemats5K/yr -32.3%0.2% conv.
red placemats and coaster sets5K/yr -42.3%1.4% conv.
red place mats5K/yr -38.4%1.6% conv.
red place mats for table 66K/yr -50.5%1.5% conv.

What reviews say buyers love and hate about Red Placemats

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall41%

“Very nice addition to my dining table”

Ease Of Cleaning22%

“easy to clean”

Color14%

“Very pleased with my purchase lovely colour would buy again”

Value For Money12%

“Excellent value”

Durability8%

“Durability”

What buyers complain about

100% of reviews

Grip20%

“not non slip”

Durability20%

“The predecessor of this mat had lasted 20 years with no marks”

Size-Overall20%

“smaller than expected according to the price bt it worked for me”

Design-Overall20%

“Disappointed with size and structure”

Value For Money10%

“Disappointing and poor value for money”

Red Placemats return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

39%

2Size-Overall

30%

3Thickness

4Material Quality

5Quality-Overall

Common Red Placemats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Placemats 40/100 on Amazon United Kingdom — Skip it. The niche generates £18K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -44.6% over the last 90 days.

Red Placemats buyers on Amazon United Kingdom complain most about Grip, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 3.8%.