Red Placemats
FailDemand is soft, at -44.6% this quarter, so Red Placemats is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £18K/yr62K searches / yr
- 90-day growth
- -44.6%search demand this quarter
- Competition
- 46%top-5 click share · 17 brands · 53 sellers
Flapen Score
Red Placemats against its category
The dotted line is the Home & Garden average. Past it, Red Placemats is stronger. Inside it, weaker.
Market
The Red Placemats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Placemats 62K times last year and spent an estimated £18K. The top 5 brands take 57% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -44.6%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £18Ka year
- Top search term
- red placemats25K searches a year
02 · Price
A sale here is worth £11.69.
Listings sell for £11.69 on average, from £7.08 to £17.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £11.69 that is £0 to £1K a year per listing.
- Average price
- £11.69under the $15 to $100 sweet spot
- Price range
- £7.08–£17.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #306 within Home Textiles. It carries 1,084 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 95%
- Out of stock, average day
- 23.2%
- Average rank
- #306in Home Textiles
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,084per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Red Placemats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12
- Price
- £15.46
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 1y ago

APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12
- Price
- £13.85
- Rating
- 4.4/5
- Reviews
- 1,856
- Age
- 3y ago

maifey Round Placemats 12.6 Inch Table Mats Set of 6 Washable Heat Resistant Table Placemats for Home Kitchen Restaurant Red
- Price
- £10.04
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 5y ago

Purejoy Red Placemats Sets 6 Table Mats PU Leather Heat-Resistant Washable and Non-Slip 43 * 30 cm Dinner Table Mats Set of 6 christmas place mats christmas dinner set
- Price
- £16.53
- Rating
- 4.6/5
- Reviews
- 1,311
- Age
- 2y ago

BAOFIN Round placemat Set of 6 Round Woven placemat for Indoor and Outdoor Dining Table 15 (Red)
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 334
- Age
- 3y ago
Trending
90-day click momentum
VLUNT Faux Leather Placemats and Coasters Sets of 6 Table Mats 12 x 8
- Price
- £11.56
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 7mo ago

APLKER Faux Leather Placemats 16.9×11.8 Inch Washable Table Mats Set of 6
- Price
- £15.22
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 9mo ago

Walmsco Placemats Red Circle Abstract Lines Decor For Dining Room Kitchen Table Waterproof Non-Slip Washable Heat Resistant Placemats Set of 4 12x18
- Price
- £8.77
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

pigchcy Leather 45x30cm Placemats and Coasters Set of 4 PVC Heat-Resistant Waterproof Placemats Washable Wipeable Table Mats for Dining Room and Decor (Wine Red)
- Price
- £9.91
- Rating
- 4.2/5
- Reviews
- 220
- Age
- 4y ago

Premier Housewares Home Sweet Home Placemats - Set of 4 Red
- Price
- £9.73
- Rating
- 3.9/5
- Reviews
- 14
- Age
- 11y ago
Newest
by launch date
VLUNT Faux Leather Placemats and Coasters Sets of 6 Table Mats 12 x 8
- Price
- £11.56
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 7mo ago

APLKER Faux Leather Placemats 16.9×11.8 Inch Washable Table Mats Set of 6
- Price
- £15.22
- Rating
- 4.6/5
- Reviews
- 65
- Age
- 9mo ago

Linen Placemats Set of 6 Red Place Mats Heat Resistant Table Placemats for Party Home Cafes Restaurant & Hotels 45x30 cm
- Price
- £13.30
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 11mo ago

Walmsco Placemats Red Circle Abstract Lines Decor For Dining Room Kitchen Table Waterproof Non-Slip Washable Heat Resistant Placemats Set of 4 12x18
- Price
- £8.77
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

APLKER Faux Leather Placemats and Coaster Sets 6 Washable Table Mats 17×12
- Price
- £15.46
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
53
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
46%
Top 20: 98%
Open market
36%
- APLKER22%
- marysgift9%
- maifey9%
- Purejoy9%
- BAOFIN8%
- pigchcy7%
Demand
Red Placemats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 3.0× · 7 of 12 months tracked
Search terms
Top Red Placemats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red placemats25K/yr
- red table mats15K/yr
- burgundy placemats5K/yr
- red placemats and coaster sets5K/yr
- red place mats5K/yr
- red place mats for table 66K/yr
Reviews and returns
What reviews say buyers love and hate about Red Placemats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not non slip
The predecessor of this mat had lasted 20 years with no marks
smaller than expected according to the price bt it worked for me
Disappointed with size and structure
Disappointing and poor value for money
Love
Very nice addition to my dining table
Great mats,good looking and versatile
Very nice quality
easy to clean
Lovely mats, easy to clean
Wiped clean well
Very pleased with my purchase lovely colour would buy again
With a lovely red
Great for adding a little colour to the table
Excellent value
Good value
Durability
Durable easy clean
Return
3.8% Return rate 74% Fixable by listing
Plastic dull red - poor value for money
smaller than expected according to the price bt it worked for me
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Placemats questions
Answered from the same tracked data.









