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Red Pillar Candles

Fail

Demand is soft, at -59.5% this quarter, so Red Pillar Candles is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£6K/yr31K searches / yr
90-day growth
-59.5%search demand this quarter
Competition
61%top-5 click share · 5 brands · 16 sellers

Flapen Score

Red Pillar Candles against its category

The dotted line is the Home & Garden average. Past it, Red Pillar Candles is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Pillar Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Pillar Candles 31K times last year and spent an estimated £6K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-59.5%
Conversion, latest week
3.0%
Market size, estimated
£6Ka year
Peak month
December54.7× the quietest month
Top search term
red pillar candles18K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £2.17 to £11.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.38 that is £0 to £638 a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£2.17–£11.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£638
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #276 within Candles & Holders. It carries 2,028 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#276in Candles & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,028per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Red Pillar Candles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£608£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

0%

  • Spaas51%
  • BOLSIUS28%
  • CANDWAX8%
  • KuTi Kai7%
  • Papstar6%

Demand

Red Pillar Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 54.7×

Search terms

Top Red Pillar Candles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red pillar candles18K/yr
  • red pillar candle6K/yr
  • red candles pillar4K/yr
  • red pillar candles large3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Pillar Candles

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
50%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Very small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Red Pillar Candles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data