Red Pillar Candles
FailDemand is soft, at -59.5% this quarter, so Red Pillar Candles is a Fail.
- Flapen Score
- 30 / 100Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 5130
- Market size
- £6K/yr31K searches / yr
- 90-day growth
- -59.5%search demand this quarter
- Competition
- 61%top-5 click share · 5 brands · 16 sellers
Flapen Score
Red Pillar Candles against its category
The dotted line is the Home & Garden average. Past it, Red Pillar Candles is stronger. Inside it, weaker.
Market
The Red Pillar Candles market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Pillar Candles 31K times last year and spent an estimated £6K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -59.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £6Ka year
- Peak month
- December54.7× the quietest month
- Top search term
- red pillar candles18K searches a year
02 · Price
A sale here is worth £6.38.
Listings sell for £6.38 on average, from £2.17 to £11.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.38 that is £0 to £638 a year per listing.
- Average price
- £6.38under the $15 to $100 sweet spot
- Price range
- £2.17–£11.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£638
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #276 within Candles & Holders. It carries 2,028 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 16.7%
- Average rank
- #276in Candles & Holders
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,028per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Red Pillar Candles products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Spaas Unscented Pillar Candle 80/200 mm 100 Hours Red
- Price
- £5.68
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 9y ago

Spaas Rustic Pillar Candle 70/95 mm 35h red
- Price
- £2.44
- Rating
- 4.4/5
- Reviews
- 1,735
- Age
- 2y ago

Bolsius Pillar Candles - Red - 4-Pack - 15 x 6 cm
- Price
- £7.98
- Rating
- 4.4/5
- Reviews
- 3,845
- Age
- 3y ago

CANDWAX 7.6x10.2 cm Pillar Candle Set of 3 - Decorative Red Christmas Candles Unscented - Ideal as Wedding Candles or Christmas Candles for Home - Red Candles
- Price
- £11.45
- Rating
- 4.5/5
- Reviews
- 8,136
- Age
- 5y ago

Spaas 4 Unscented Pillar Candle 50/80 mm 18 Hours Red
- Price
- £4.97
- Rating
- 4.2/5
- Reviews
- 855
- Age
- 9y ago
Trending
90-day click momentum
CANDWAX 7.6x10.2 cm Pillar Candle Set of 3 - Decorative Red Christmas Candles Unscented - Ideal as Wedding Candles or Christmas Candles for Home - Red Candles
- Price
- £11.45
- Rating
- 4.5/5
- Reviews
- 8,136
- Age
- 5y ago

Spaas Rustic Pillar Candle 70/70 mm 25h red
- Price
- £2.17
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 2y ago

KuTi Kai Solid Colour Pillar Candle Unscented Smokeless Cotton Wick - Long Burn Time Suitable for Weddings Church Home Decoration Restaurants Spa 2pcs/Set (Red 5x7.5cm)
- Price
- £9.10
- Rating
- 3.9/5
- Reviews
- 380
- Age
- 6y ago

Spaas Unscented Pillar Candle 80/200 mm 100 Hours Red
- Price
- £5.68
- Rating
- 4.3/5
- Reviews
- 107
- Age
- 9y ago

Bolsius Pillar Candles - Red - 4-Pack - 15 x 6 cm
- Price
- £7.98
- Rating
- 4.4/5
- Reviews
- 3,845
- Age
- 3y ago
Newest
by launch date
Bolsius Smooth Pillar Candles - Set of 4 - Red - 100x48 mm - Decorative Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil
- Price
- £4.55
- Rating
- 4.2/5
- Reviews
- 2,128
- Age
- 1y ago

Bolsius Smooth Pillar Candles - Set of 4 - Red - 60x40 mm - Decorative Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil
- Price
- £3.18
- Rating
- 4.2/5
- Reviews
- 2,128
- Age
- 1y ago

Bolsius Smooth Pillar Candles - Set of 4 - Advent - Red - Various Sizes 12-10-8-6 cm- Decorative Household Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil - Ø48mm
- Price
- £3.95
- Rating
- 4.2/5
- Reviews
- 2,128
- Age
- 1y ago

Spaas Rustic Pillar Candle 70/95 mm 35h red
- Price
- £2.44
- Rating
- 4.4/5
- Reviews
- 1,735
- Age
- 2y ago

Spaas Rustic Pillar Candle 100/130 mm 95h red
- Price
- £5.03
- Rating
- 4.3/5
- Reviews
- 337
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Spaas51%
- BOLSIUS28%
- CANDWAX8%
- KuTi Kai7%
- Papstar6%
Demand
Red Pillar Candles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 54.7×
Search terms
Top Red Pillar Candles search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red pillar candles18K/yr
- red pillar candle6K/yr
- red candles pillar4K/yr
- red pillar candles large3K/yr
Reviews and returns
What reviews say buyers love and hate about Red Pillar Candles
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very small
A bit smaller than expected
Items are tiny
Not Solid Colour
last 3 I ordered burned out in less than a day
This causes all the wax to leak out
Thin & smaller
Love
Good value for money
Good product for the money
The size represents good value for money
The colors is perfect
The color is a nice strong red
The candles themselves are solid a nice deep red colour that suits Christmas perfectly, and theyre unscented, which works well for something like this where you just want a clean, steady glow
Good quality
Great quality
Good product
As advertised, burns slowly, nice colour and size
The candles are as described
Great candles, burn really well and long
The candles themselves are solid a nice deep red colour that suits Christmas perfectly, and theyre unscented, which works well for something like this where you just want a clean, steady glow
Return
1.1% Return rate 83% Fixable by listing
Very small
A bit smaller than expected
Items are tiny
Not Solid Colour
Expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Pillar Candles questions
Answered from the same tracked data.









