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Red Pillar Candles

Fail

Demand is soft, at -59.5% this quarter, so Red Pillar Candles is a Fail.

Flapen Score
30
30 / 100
Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 51
Market size
£6K/yr31K searches / yr
90-day growth
-59.5%search demand this quarter
Competition
61%top-5 click share · 5 brands · 16 sellers

Flapen Score

Red Pillar Candles against its category

The dotted line is the Home & Garden average. Past it, Red Pillar Candles is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Pillar Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Pillar Candles 31K times last year and spent an estimated £6K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -59.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-59.5%
Conversion, latest week
3.0%
Market size, estimated
£6Ka year
Peak month
December54.7× the quietest month
Top search term
red pillar candles18K searches a year

02 · Price

A sale here is worth £6.38.

Listings sell for £6.38 on average, from £2.17 to £11.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £6.38 that is £0 to £638 a year per listing.

Average price
£6.38under the $15 to $100 sweet spot
Price range
£2.17–£11.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£638
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #276 within Candles & Holders. It carries 2,028 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
16.7%
Average rank
#276in Candles & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,028per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Red Pillar Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£608£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Spaas51%
  • BOLSIUS28%
  • CANDWAX8%
  • KuTi Kai7%
  • Papstar6%

Demand

Red Pillar Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 54.7×

Search terms

Top Red Pillar Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red pillar candles18K/yr
  • red pillar candle6K/yr
  • red candles pillar4K/yr
  • red pillar candles large3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Pillar Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.36

Very small

A bit smaller than expected

Items are tiny

Color17%−0.11

Not Solid Colour

Durability8%−0.05

last 3 I ordered burned out in less than a day

Leak-Proof8%

This causes all the wax to leak out

Thickness8%−0.05

Thin & smaller

Love

Value For Money18%+0.19

Good value for money

Good product for the money

The size represents good value for money

Color16%−0.11

The colors is perfect

The color is a nice strong red

The candles themselves are solid a nice deep red colour that suits Christmas perfectly, and theyre unscented, which works well for something like this where you just want a clean, steady glow

Quality-Overall12%+1.01

Good quality

Great quality

Good product

Advertised Vs Actual Product12%+0.61

As advertised, burns slowly, nice colour and size

The candles are as described

Brightness/Shine/Glow10%+0.83

Great candles, burn really well and long

The candles themselves are solid a nice deep red colour that suits Christmas perfectly, and theyre unscented, which works well for something like this where you just want a clean, steady glow

Return

1.1% Return rate 83% Fixable by listing

Size-Overall57%▅▁▇▁█▁

Very small

A bit smaller than expected

Items are tiny

Color27%▅▁▁▁▁█

Not Solid Colour

Smell7%▁█▁▁▁▁
Functionality-Overall7%▁█▁▁▁▁
Value For Money3%▁▁█▁▁▁

Expensive

FAQ

Common Red Pillar Candles questions

Answered from the same tracked data.