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Red Napkins Cloth

Fail

Demand is soft, at -58.3% this quarter, so Red Napkins Cloth is a Fail.

Flapen Score
26
26 / 100
Ranks 5,660 of 5,777 Home & Garden niches · −25 vs the category median of 51
Market size
£4K/yr23K searches / yr
90-day growth
-58.3%search demand this quarter
Competition
77%top-5 click share · 7 brands · 10 sellers

Flapen Score

Red Napkins Cloth against its category

The dotted line is the Home & Garden average. Past it, Red Napkins Cloth is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Napkins Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Napkins Cloth 23K times last year and spent an estimated £4K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-58.3%
Conversion, latest week
1.6%
Market size, estimated
£4Ka year
Peak month
December132.1× the quietest month
Top search term
red cloth napkins8K searches a year

02 · Price

A sale here is worth £10.38.

Listings sell for £10.38 on average, from £3.07 to £19.64. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £10.38 that is £0 to £1K a year per listing.

Average price
£10.38under the $15 to $100 sweet spot
Price range
£3.07–£19.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 35.3% of listings are out of stock. The average listing ranks #46 within Home Textiles. It carries 3,122 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
35.3%
Average rank
#46in Home Textiles
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,122per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Napkins Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£385£769£1K£2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

10

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • MAGNA COLLECTION28%
  • Utopia Kitchen19%
  • Trimming Shop18%
  • Cosiesnest10%
  • CottonCove9%
  • SweetNeedle8%
  • Open — no brand owns it (1 brand, 8%)

Demand

Red Napkins Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 132.1×

Search terms

Top Red Napkins Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red cloth napkins8K/yr
  • red linen napkins4K/yr
  • red napkins cloth12K/yr

Reviews and returns

What reviews say buyers love and hate about Red Napkins Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Shape/Style50%−0.22

They are also not perfect squares

Stitch/Finish/Polish25%−0.09

Badly sewn and not square

Quality-Overall25%+4.90

Poor quality

Love

Quality-Overall100%+4.90

Good value for money and good quality

Return

2.6% Return rate 35% Fixable by listing

Color35%█▃█▁█▁
Thin31%▁▄▁█▁▁
Quality-Overall27%▁▆▁▁▁█

Poor quality

Brightness/Shine/Glow8%▁▁▁▁▁█

FAQ

Common Red Napkins Cloth questions

Answered from the same tracked data.