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Red Microwave

Fail

The top 5 brands take 97% of clicks, so Red Microwave is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£77K/yr70K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
82%top-5 click share · 6 brands · 8 sellers

Flapen Score

Red Microwave against its category

The dotted line is the Home & Garden average. Past it, Red Microwave is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Microwave 70K times last year and spent an estimated £77K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
1.6%
Market size, estimated
£77Ka year
Peak month
November2.2× the quietest month
Top search term
red microwave49K searches a year

02 · Price

A sale here is worth £68.14.

Listings sell for £68.14 on average, from £50.92 to £100.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £68.14 that is £7K to £17K a year per listing.

Average price
£68.14inside the $15 to $100 sweet spot
Price range
£50.92–£100.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 2,102 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
4.2%
Average rank
#53in Small Kitchen Appliances
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,102per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Red Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

8

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Russell Hobbs39%
  • Hamilton Beach21%
  • Abode16%
  • COMFEE'13%
  • Nostalgia7%
  • KLARSTEIN3%

Demand

Red Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Red Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red microwave49K/yr
  • microwave red9K/yr
  • red microwave 900w6K/yr
  • red microwave 800w6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.11

now 3 months down the line the replacement one has just stopped working aswell any help would be greatful thanks

last week it stopped working So upset

Size-Overall11%+0.25

the inside is massive

small

It turns out that the wheels on the ring are 4mm too small

Heating9%−0.11

just a little too much noise when heating

it stopped heating my food disappointed

Noise Level9%−0.05

making a strange grinding sound

When it arrived it was horribly noisy

just a little too much noise when heating

Ease Of Use8%+0.77

e 'Do Not remove the large piece of card from right hand side of the cavity wall'

found it difficult to work out at first

Love

Quality-Overall23%+1.37

It also looks absolutely beautiful in my kitchen

Good quality

Bought for my grandma she said it's good quality for the price the kettle boils quick

Color12%+0.85

Looks well nice redish colour

Works really well and lovely colour

I love the colour of this microwave oven

Advertised Vs Actual Product10%+0.28

does the job

Just what we needed

Works as good as it looks

Value For Money9%+0.83

great value

Good price

worth every penny

Ease Of Use8%+0.77

Easy to use

Its simple to use with manual controls

ok the microwave is easy to use

Return

2.4% Return rate 28% Fixable by listing

Color16%▁█▆▁▁▃
Defective Material/Parts15%▄█▄▃▁▇

After 1 year item stopped working

Heating15%▅▅▃▇█▁

just a little too much noise when heating

it stopped heating my food disappointed

Functionality-Overall10%▄▁▃▃█▆
Size-Overall9%▅▁█▅▁▅

the inside is massive

small

It turns out that the wheels on the ring are 4mm too small

FAQ

Common Red Microwave questions

Answered from the same tracked data.