Is red microwave profitable to sell on Amazon United Kingdom?

The niche generates £77K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (31/100).

How competitive is the red microwave niche?

6 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in red microwave?

Top complaints mined from reviews: Durability, Size-Overall, Heating. The return rate is 2.4%.

When does demand for red microwave peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the red microwave niche?

Listings span £50.92–£100.76; the average listing price is £68.14 (sweet spot $15–$100). The average incumbent carries 2,102 reviews — the moat a new listing must climb.

red microwave

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Price range

Great£50.92–£100.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£68.14

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Review moat

Okay2,102.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£77K

£77K/yr · 70K searches

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, red microwave is a £77K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

red microwave market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £102K–£136K; units × avg price
Conversion rate: 1.6%
Avg BSR: #53
Page quality: 0%
Prime: 50%
Sponsored: 75%
Out of stock: 4.2%
Avg brand age: 46 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Russell Hobbs39%
Hamilton Beach21%
Abode16%
COMFEE'13%
Nostalgia7%
KLARSTEIN3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top red microwave search terms

red microwave49K/yr -10.1%2.1% conv.
microwave red9K/yr -27.2%2.7% conv.
red microwave 900w6K/yr -38.5%1.6% conv.
red microwave 800w6K/yr -55.5%2.5% conv.

All search terms

Top red microwave products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Russell Hobbs RHMM701R 17 Litre 700 W Red Solo Manual Microwave with 5 Power Levels Ringer and Timer Defrost Setting Easy Clean

Russell Hobbs£52.904.5★9,087 rev

Abode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01

Abode£50.924.7★348 rev

Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Red - HB70H20R.

Hamilton Beach£55.204.6★608 rev

Russell Hobbs RHRETMM705R-N 17 L 700 W Red Compact Retro Solo Manual Microwave With 5 Power Levels Timer Defrost Setting Easy Clean

Russell Hobbs£53.214.6★2,753 rev

COMFEE Retro Style 800w 20L Microwave Oven with 8 Auto Menus 5 Cooking Power Levels and Express Cook Button - Passionate Red - CM-M202RAF(RD)

COMFEE'£60.554.4★2,942 rev

Newest

by launch date

Abode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01

Abode£50.92348 rev

9mo ago

Hamilton Beach Kettle Toaster and Microwave Set Ella Electric Kettle 1.7L Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Red - ELLARB

Hamilton Beach£100.7626 rev

1y ago

Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Red - HB70H20R.

Hamilton Beach£55.20608 rev

3y ago

Klarstein Microwave Oven Countertop Microwave Ovens 800w with Grill Solo Compact Stainless Steel 20L Large Interior Smart Digital w/Defrosting Plate Power Saving & Easy to Use

KLARSTEIN£79.70360 rev

3y ago

Nostalgia Retro Countertop Microwave Oven - Large 800-Watt - 25.4L - 12 Pre-Programmed Cooking Settings - Digital Clock - Kitchen Appliances - Red

Nostalgia£91.91693 rev

4y ago

What buyers say about red microwave

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“It also looks absolutely beautiful in my kitchen”

Color12%

“Looks well nice redish colour”

Advertised Vs Actual Product10%

“does the job”

Value For Money9%

“great value”

Ease Of Use8%

“Easy to use”

Size-Overall8%

“And the right size I wanted”

Design-Overall6%

“Looks great and does the job”

Heating5%

“great at heating the bowl or plate”

Microwave Safe4%

“Just arrived and they look so good and tried everything, work so well and an extremely quiet microwave”

Efficiency3%

“Not only efficient”

What buyers complain about

Durability13%

“now 3 months down the line the replacement one has just stopped working aswell any help would be greatful thanks”

Size-Overall11%

“the inside is massive”

Heating9%

“just a little too much noise when heating”

Noise Level9%

“making a strange grinding sound”

Ease Of Use8%

“e 'Do Not remove the large piece of card from right hand side of the cavity wall'”

Instructions/User Manual/Troubleshooting7%

“Amazing microwave - beware the instructions”

Microwave Safe6%

“The L. Klarstein website doesn't list any spares/replacement parts for their microwave”

Defective Material/Parts6%

“After 1 year item stopped working”

Design-Overall3%

“Major Design Fault”

Brightness/Shine/Glow2%

“It really doesn't need to be that bright”

Top return reasons

Color16%

Defective Material/Parts15%

Heating15%

Functionality-Overall10%

Size-Overall9%

Noise Level6%

Compatibility-Overall5%

Storage Capacity5%

Microwave Safe5%

Touch/Button Controls3%

Common questions

Is red microwave profitable to sell on Amazon United Kingdom?: The niche generates £77K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (31/100).
How competitive is the red microwave niche?: 6 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in red microwave?: Top complaints mined from reviews: Durability, Size-Overall, Heating. The return rate is 2.4%.
When does demand for red microwave peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the red microwave niche?: Listings span £50.92–£100.76; the average listing price is £68.14 (sweet spot $15–$100). The average incumbent carries 2,102 reviews — the moat a new listing must climb.