- Flapen Score
- 31 / 100Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 5131
- Market size
- £77K/yr70K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 8 sellers
Flapen Score
Red Microwave against its category
The dotted line is the Home & Garden average. Past it, Red Microwave is stronger. Inside it, weaker.
Market
The Red Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Microwave 70K times last year and spent an estimated £77K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £77Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- red microwave49K searches a year
02 · Price
A sale here is worth £68.14.
Listings sell for £68.14 on average, from £50.92 to £100.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £68.14 that is £7K to £17K a year per listing.
- Average price
- £68.14inside the $15 to $100 sweet spot
- Price range
- £50.92–£100.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£17K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 2,102 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 50%
- Out of stock, average day
- 4.2%
- Average rank
- #53in Small Kitchen Appliances
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,102per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Red Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Russell Hobbs RHMM701R 17 Litre 700 W Red Solo Manual Microwave with 5 Power Levels Ringer and Timer Defrost Setting Easy Clean
- Price
- £52.90
- Rating
- 4.5/5
- Reviews
- 9,087
- Age
- 11y ago

Abode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01
- Price
- £50.92
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 9mo ago

Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Red - HB70H20R.
- Price
- £55.20
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago

Russell Hobbs RHRETMM705R-N 17 L 700 W Red Compact Retro Solo Manual Microwave With 5 Power Levels Timer Defrost Setting Easy Clean
- Price
- £53.21
- Rating
- 4.6/5
- Reviews
- 2,753
- Age
- 9y ago

COMFEE Retro Style 800w 20L Microwave Oven with 8 Auto Menus 5 Cooking Power Levels and Express Cook Button - Passionate Red - CM-M202RAF(RD)
- Price
- £60.55
- Rating
- 4.4/5
- Reviews
- 2,942
- Age
- 6y ago
Trending
estimated 90-day click momentum
Hamilton Beach Kettle Toaster and Microwave Set Ella Electric Kettle 1.7L Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Red - ELLARB
- Price
- £100.76
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago

Abode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01
- Price
- £50.92
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 9mo ago

Nostalgia Retro Countertop Microwave Oven - Large 800-Watt - 25.4L - 12 Pre-Programmed Cooking Settings - Digital Clock - Kitchen Appliances - Red
- Price
- £91.91
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 4y ago

Klarstein Microwave Oven Countertop Microwave Ovens 800w with Grill Solo Compact Stainless Steel 20L Large Interior Smart Digital w/Defrosting Plate Power Saving & Easy to Use
- Price
- £79.70
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 3y ago

Russell Hobbs RHMM701R 17 Litre 700 W Red Solo Manual Microwave with 5 Power Levels Ringer and Timer Defrost Setting Easy Clean
- Price
- £52.90
- Rating
- 4.5/5
- Reviews
- 9,087
- Age
- 11y ago
Newest
by launch date
Abode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01
- Price
- £50.92
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 9mo ago

Hamilton Beach Kettle Toaster and Microwave Set Ella Electric Kettle 1.7L Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Red - ELLARB
- Price
- £100.76
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago

Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Red - HB70H20R.
- Price
- £55.20
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago

Klarstein Microwave Oven Countertop Microwave Ovens 800w with Grill Solo Compact Stainless Steel 20L Large Interior Smart Digital w/Defrosting Plate Power Saving & Easy to Use
- Price
- £79.70
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 3y ago

Nostalgia Retro Countertop Microwave Oven - Large 800-Watt - 25.4L - 12 Pre-Programmed Cooking Settings - Digital Clock - Kitchen Appliances - Red
- Price
- £91.91
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
8
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Russell Hobbs39%
- Hamilton Beach21%
- Abode16%
- COMFEE'13%
- Nostalgia7%
- KLARSTEIN3%
Demand
Red Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Red Microwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red microwave49K/yr
- microwave red9K/yr
- red microwave 900w6K/yr
- red microwave 800w6K/yr
Reviews and returns
What reviews say buyers love and hate about Red Microwave
We read the reviews and the return reasons for every product selling here.
“now 3 months down the line the replacement one has just stopped working aswell any help would be greatful thanks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









