Red Microwave
brand-locked demand (top 5 brands take 97% of clicks) — Red Microwave doesn't clear our bar today.
Flapen Score
Is Red Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Red Microwave is a £77K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Red Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.6% over the last 90 days and 1.6% of searches end in a purchase.
£77K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 8 products
Top Red Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Russell Hobbs RHMM701R 17 Litre 700 W Red Solo Manual Microwave with 5 Power Levels Ringer and Timer Defrost Setting Easy Clean
- Price
- £52.90
- Rating
- 4.5/5
- Reviews
- 9,087
- Age
- 11y ago
Abode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01
- Price
- £50.92
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 9mo ago
Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Red - HB70H20R.
- Price
- £55.20
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago
Russell Hobbs RHRETMM705R-N 17 L 700 W Red Compact Retro Solo Manual Microwave With 5 Power Levels Timer Defrost Setting Easy Clean
- Price
- £53.21
- Rating
- 4.6/5
- Reviews
- 2,753
- Age
- 9y ago
COMFEE Retro Style 800w 20L Microwave Oven with 8 Auto Menus 5 Cooking Power Levels and Express Cook Button - Passionate Red - CM-M202RAF(RD)
- Price
- £60.55
- Rating
- 4.4/5
- Reviews
- 2,942
- Age
- 6y ago
Trending
90-day click momentum
Hamilton Beach Kettle Toaster and Microwave Set Ella Electric Kettle 1.7L Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Red - ELLARB
- Price
- £100.76
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago
Abode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01
- Price
- £50.92
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 9mo ago
Nostalgia Retro Countertop Microwave Oven - Large 800-Watt - 25.4L - 12 Pre-Programmed Cooking Settings - Digital Clock - Kitchen Appliances - Red
- Price
- £91.91
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 4y ago
Klarstein Microwave Oven Countertop Microwave Ovens 800w with Grill Solo Compact Stainless Steel 20L Large Interior Smart Digital w/Defrosting Plate Power Saving & Easy to Use
- Price
- £79.70
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 3y ago
Russell Hobbs RHMM701R 17 Litre 700 W Red Solo Manual Microwave with 5 Power Levels Ringer and Timer Defrost Setting Easy Clean
- Price
- £52.90
- Rating
- 4.5/5
- Reviews
- 9,087
- Age
- 11y ago
Newest
by launch dateAbode Retro Microwave 20 Litre Red Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004R/01
- Price
- £50.92
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 9mo ago
Hamilton Beach Kettle Toaster and Microwave Set Ella Electric Kettle 1.7L Wide Slot Toaster 2 Slice Microwave 20L Retro Kettle & Toaster Set Red - ELLARB
- Price
- £100.76
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago
Hamilton Beach Microwave 20L 700W Retro Digital LED Display 8 Pre-set Programs Express Cooking Weight Defrost 60 Min Timer Child Lock Compact Design Red - HB70H20R.
- Price
- £55.20
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 3y ago
Klarstein Microwave Oven Countertop Microwave Ovens 800w with Grill Solo Compact Stainless Steel 20L Large Interior Smart Digital w/Defrosting Plate Power Saving & Easy to Use
- Price
- £79.70
- Rating
- 4.3/5
- Reviews
- 360
- Age
- 3y ago
Nostalgia Retro Countertop Microwave Oven - Large 800-Watt - 25.4L - 12 Pre-Programmed Cooking Settings - Digital Clock - Kitchen Appliances - Red
- Price
- £91.91
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 flat
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Russell Hobbs39%
- Hamilton Beach21%
- Abode16%
- COMFEE'13%
- Nostalgia7%
- KLARSTEIN3%
Red Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top Red Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- red microwave49K/yr
- microwave red9K/yr
- red microwave 900w6K/yr
- red microwave 800w6K/yr
What reviews say buyers love and hate about Red Microwave
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“It also looks absolutely beautiful in my kitchen”
“Looks well nice redish colour”
“does the job”
“great value”
“Easy to use”
What buyers complain about
74% of reviews“now 3 months down the line the replacement one has just stopped working aswell any help would be greatful thanks”
“the inside is massive”
“just a little too much noise when heating”
“making a strange grinding sound”
“e 'Do Not remove the large piece of card from right hand side of the cavity wall'”
Red Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
2.4%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Red Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
