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Red Microwave

Fail

The top 5 brands take 97% of clicks, so Red Microwave is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£77K/yr70K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
82%top-5 click share · 6 brands · 8 sellers

Flapen Score

Red Microwave against its category

The dotted line is the Home & Garden average. Past it, Red Microwave is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Microwave 70K times last year and spent an estimated £77K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
1.6%
Market size, estimated
£77Ka year
Peak month
November2.2× the quietest month
Top search term
red microwave49K searches a year

02 · Price

A sale here is worth £68.14.

Listings sell for £68.14 on average, from £50.92 to £100.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £68.14 that is £7K to £17K a year per listing.

Average price
£68.14inside the $15 to $100 sweet spot
Price range
£50.92–£100.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£7K–£17K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #53 within Small Kitchen Appliances. It carries 2,102 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
50%
Out of stock, average day
4.2%
Average rank
#53in Small Kitchen Appliances
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,102per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Red Microwave products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

8

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Russell Hobbs39%
  • Hamilton Beach21%
  • Abode16%
  • COMFEE'13%
  • Nostalgia7%
  • KLARSTEIN3%

Demand

Red Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Red Microwave search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red microwave49K/yr
  • microwave red9K/yr
  • red microwave 900w6K/yr
  • red microwave 800w6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Microwave

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
2.4%of orders come back
“now 3 months down the line the replacement one has just stopped working aswell any help would be greatful thanks”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Red Microwave questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data