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Red Flares

Maybe

Search demand grew +858.3% this quarter. But shoppers spend an estimated $83K a year here, so Red Flares is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£83K/yr95K searches / yr
90-day growth
+858.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 10 sellers

Flapen Score

Red Flares against its category

The dotted line is the Home & Garden average. Past it, Red Flares is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Flares market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Flares 95K times last year and spent an estimated £83K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +858.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+858.3%
Conversion, latest week
4.6%
Market size, estimated
£83Ka year
Peak month
May36.2× the quietest month
Top search term
red flares36K searches a year

02 · Price

A sale here is worth £19.18.

Listings sell for £19.18 on average, from £7.75 to £27.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £19.18 that is £5K to £10K a year per listing.

Average price
£19.18inside the $15 to $100 sweet spot
Price range
£7.75–£27.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,062 within Party Supplies. It carries 122 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
7%
Out of stock, average day
0.4%
Average rank
#1,062in Party Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Red Flares products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

10

Est. top-5 brand share

91%

Top 20: 91%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • Generic60%
  • Inevitable Party22%
  • --9%
  • EXCLUSIVE ONLINE4%
  • Gemstone Fireworks3%
  • Arshiner2%
  • Open — no brand owns it (0%)

Demand

Red Flares search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 36.2×

Search terms

Top Red Flares search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red flares36K/yr
  • red smoke flare18K/yr
  • red flares smoke14K/yr
  • red smoke flares6K/yr
  • red flare6K/yr
  • red smoke bomb6K/yr
  • red smoke4K/yr
  • red pyro4K/yr
  • red flares smoke football2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Flares

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Efficiency”
25%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Only 2 worked”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Flares questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data