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Red Flares

Maybe

Search demand grew +858.3% this quarter. But shoppers spend only $83K a year here, so Red Flares is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£83K/yr95K searches / yr
90-day growth
+858.3%search demand this quarter
Competition
65%top-5 click share · 5 brands · 10 sellers

Flapen Score

Red Flares against its category

The dotted line is the Home & Garden average. Past it, Red Flares is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Flares market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Flares 95K times last year and spent an estimated £83K. The top 5 brands take 91% of clicks. Demand peaks in May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +858.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+858.3%
Conversion, latest week
4.6%
Market size, estimated
£83Ka year
Peak month
May36.2× the quietest month
Top search term
red flares36K searches a year

02 · Price

A sale here is worth £19.18.

Listings sell for £19.18 on average, from £7.75 to £27.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £19.18 that is £5K to £10K a year per listing.

Average price
£19.18inside the $15 to $100 sweet spot
Price range
£7.75–£27.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 7% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #1,062 within Party Supplies. It carries 122 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
7%
Out of stock, average day
0.4%
Average rank
#1,062in Party Supplies
Average rating
4.16 starsAmazon United Kingdom average 4.36 stars
Average reviews
122per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Red Flares products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

10

Top-5 brand share

91%

Top 20: 91%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Generic60%
  • Inevitable Party22%
  • --9%
  • EXCLUSIVE ONLINE4%
  • Gemstone Fireworks3%
  • Arshiner2%
  • Open — no brand owns it (0%)

Demand

Red Flares search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 36.2×

Search terms

Top Red Flares search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red flares36K/yr
  • red smoke flare18K/yr
  • red flares smoke14K/yr
  • red smoke flares6K/yr
  • red flare6K/yr
  • red smoke bomb6K/yr
  • red smoke4K/yr
  • red pyro4K/yr
  • red flares smoke football2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Flares

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.24

Only 2 worked

Size-Overall25%

Really small

Durability25%−0.24

The ring pull broke off the others

Value For Money13%−0.11

Overpriced

Love

Efficiency25%+1.63

Worked well

Ease Of Use25%+1.63

Fun to use

Advertised Vs Actual Product25%+1.63

Excellent worked perfectly well as described

Fun/Entertainment Experience13%−0.11

fun

Return

0.2% Return rate 26% Fixable by listing

Functionality-Overall52%▁█▁▁▄▆

Only 2 worked

Defective Material/Parts9%▁▁▁▁██
Size-Overall7%▁▁█▁▂▁

Really small

Color7%▁▁▁▁█▁
Bulb Flicker/Dimming/Color4%▁▁▁▁█▁

FAQ

Common Red Flares questions

Answered from the same tracked data.