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Red Felt

Fail

Prices span $2.89–$7.69, mostly outside the sweet spot, so Red Felt is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£12K/yr41K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
61%top-5 click share · 13 brands · 17 sellers

Flapen Score

Red Felt against its category

The dotted line is the Home & Garden average. Past it, Red Felt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Felt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Felt 41K times last year and spent an estimated £12K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
5.5%
Market size, estimated
£12Ka year
Peak month
November7.0× the quietest month
Top search term
red felt29K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £2.89 to £7.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £5.24 that is £524 to £1K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£2.89–£7.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£524–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #242 within Art & Craft Supplies. It carries 459 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
9.0%
Average rank
#242in Art & Craft Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
459per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Red Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£592£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

14%

  • Jtnohx26%
  • Generic19%
  • DIVINA VITAE18%
  • Styquenzer11%
  • Bright Ideas7%
  • Discount Fabrics LTD5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Red Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Reviews and returns

What reviews say buyers love and hate about Red Felt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness15%−0.09

it's not as thick as I'd like

They look thinner than the softer felt youd get from bigger craft shops

were definitely thinner than others she had used before

Upholstery/Fabric Quality8%−0.16

also thin fabric

Size-Overall8%−0.06

Get a large piece

The way it is folded it looks a lot bigger

Color8%+0.69

Personally I don't like the colour

Thin4%−0.03

a little on the thin side for me

Love

Quality-Overall23%+1.93

Overall a great set

Good quality

Her overall view was that these felt sheets are of a decent quality

Color21%+0.69

Felt was nice colours

beautiful colour

A good variety of colours

Value For Money15%+0.49

Its a lot more economical

Excellent value for money

Good value

Advertised Vs Actual Product4%+0.44

As expected all good

As required

Adhesion/Stickiness4%−0.02

easy to sew or stick with fabric glue

Good for glueing

They glue well too

Return

0.9% Return rate 57% Fixable by listing

Size-Overall43%▅▃▅▁█▁

Get a large piece

The way it is folded it looks a lot bigger

Material Quality14%▅▁▁▁▁█
Color14%▁▁█▁▁▁

Personally I don't like the colour

Thin14%▅▁▁▁▁█

a little on the thin side for me

Compatibility-Overall7%▁█▁▁▁▁

FAQ

Common Red Felt questions

Answered from the same tracked data.