red felt
Skip itPrices mostly outside the sweet spot ($2.89–$7.69) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great458.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad£5.24avg listing price — sweet spot $15–$100
Market size
Bad£12K£12K/yr · 41K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
Price range
Bad£2.89–£7.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red felt is a £12K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
red felt market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £21K–£26K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #242
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 9.0%
- Avg brand age
- 41 months
- Avg seller age
- 222 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
17
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
14%
- Jtnohx26%
- Generic19%
- DIVINA VITAE18%
- Styquenzer11%
- Bright Ideas7%
- Discount Fabrics LTD5%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -44.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Top red felt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Felt Sheets Fabric 7 x 11 Soft Felt Fabric for Crafts 10Pcs Halloween Christmas Fabrics Fall Felts for DIY and Sewing Projects (Red)
DIVINA VITAE£4.424.4★1,293 rev
Jtnohx Red Felt Sheets Colour Felt Fabric for Crafts 12 Pcs 1mm Thick 20x30cm Soft Fabric Square for Handicraft DIY and Sewing Projects
Jtnohx£4.394.4★99 rev
Red Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery
Generic£7.014.2★16 rev
Stiff Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies Red
Styquenzer£4.594.3★214 rev
Felt Fabric Plain Colour Polyester 3 Different Sizes: A4 Sheets/Half metre/Metre 90cm Wide (Red A4 Sheet (23cm x 30cm))
Generic£2.894.4★62 rev
Newest
by launch date
Miss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm
Miss Pen£3.0519 rev
Stiff Felt Sheets for Crafts 10 Pieces 7 X 11 Soft Thick Craft Hobby Felt Fabric Sheets for DIY Art Sewing Projects and Making Supplies Red
Styquenzer£4.59214 rev
Red Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery
Generic£7.0116 rev
Pack of 10 A4 Red Coloured Felt 180gsm Sheets
Janrax£5.2772 rev
Jtnohx Red Felt Sheets Colour Felt Fabric for Crafts 12 Pcs 1mm Thick 20x30cm Soft Fabric Square for Handicraft DIY and Sewing Projects
Jtnohx£4.3999 rev
Trending
90-day click momentumMiss Pen 20 Pcs Felt Fabric Sheets in Assorted Colored Soft Thick Fabric for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven 15 x 15cm
Miss Pen£3.054.5★
Hopton 90 x 90cm Felt Fabric Sheets Soft Red Felt Thick Felt Sheets for DIY Craft Sewing Projects Decoration and Patchwork
Hopton£6.505.0★
BOUBONI 20/40 Pcs Soft Felt Fabric Sheet 8 x 12 Assorted Color Felt Fabric Sheets for Crafts DIY Handcraft Sewing Squares Patchwork Nonwoven (20 Red)
BOUBONI£4.434.0★
Red Felt Fabric Sheet by The Metre 90 cm Wide Thick Material for Sewing DIY Crafts and Embroidery
Generic£7.014.2★
Felt Fabric Plain Colour Polyester 3 Different Sizes: A4 Sheets/Half metre/Metre 90cm Wide (Red A4 Sheet (23cm x 30cm))
Generic£2.894.4★
What buyers say about red felt
What buyers praise and complain about, mined from review topics.What buyers love
“Overall a great set”
“Felt was nice colours”
“Its a lot more economical”
“As expected all good”
“easy to sew or stick with fabric glue”
“They are easy to cut”
“The felt comes in a simple clear bag”
“Good quality thick and strong”
“Soft”
“Great felt, slightly stiff, I used it as a base of burlesque pasties”
What buyers complain about
“it's not as thick as I'd like”
“also thin fabric”
“Get a large piece”
“Personally I don't like the colour”
“a little on the thin side for me”
“Hower, that did not distract from them being really useful and she particularly liked the fact they did not stretch meaning when she cut shapes out they retained their shape perfectly, whereas others she had used that did stretch often became misshapen very easily”
“the quality isn't premium”
“not as easy to pull apart”
“.Sturdy, not soft and flappy”
Top return reasons
Common questions
- Is red felt profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the red felt niche?
- 13 brands and 17 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in red felt?
- Top complaints mined from reviews: Thickness, Upholstery/Fabric Quality, Size-Overall. The return rate is 0.9%.
- When does demand for red felt peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the red felt niche?
- Listings span £2.89–£7.69; the average listing price is £5.24 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.