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Red Felt

Fail

Prices span $2.89–$7.69, mostly outside the sweet spot, so Red Felt is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£12K/yr41K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
61%top-5 click share · 13 brands · 17 sellers

Flapen Score

Red Felt against its category

The dotted line is the Home & Garden average. Past it, Red Felt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Felt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Felt 41K times last year and spent an estimated £12K. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
5.5%
Market size, estimated
£12Ka year
Peak month
November7.0× the quietest month
Top search term
red felt29K searches a year

02 · Price

A sale here is worth £5.24.

Listings sell for £5.24 on average, from £2.89 to £7.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £5.24 that is £524 to £1K a year per listing.

Average price
£5.24under the $15 to $100 sweet spot
Price range
£2.89–£7.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£524–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #242 within Art & Craft Supplies. It carries 459 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
9.0%
Average rank
#242in Art & Craft Supplies
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
459per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Red Felt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£592£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

14%

  • Jtnohx26%
  • Generic19%
  • DIVINA VITAE18%
  • Styquenzer11%
  • Bright Ideas7%
  • Discount Fabrics LTD5%
  • Open — no brand owns it (7 brands, 14%)

Demand

Red Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×

Reviews and returns

What reviews say buyers love and hate about Red Felt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Thickness”
0.9%of orders come back
“it's not as thick as I'd like”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Felt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data