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Red Felt

prices mostly outside the sweet spot ($2.89–$7.69) — Red Felt doesn't clear our bar today.

Flapen Score

37
Skip it
Market size 3Growth 3Conversion 63Competition 41Returns 96Price range 0Avg price 15Brand share 41Review moat 77Quality gap 60
This niche Category average

Is Red Felt profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Felt is a £12K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.

Red Felt: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.6% over the last 90 days and 5.5% of searches end in a purchase.

£12K

revenue / yr

Units sold / yr5K
Search volume / yr-44.6%41K
Conversion rate5.5%
Avg price£5.24

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 17
Top-5 product click share61%
Open market19%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews459

Top Red Felt products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£592£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

14%

  • Jtnohx26%
  • Generic19%
  • DIVINA VITAE18%
  • Styquenzer11%
  • Bright Ideas7%
  • Discount Fabrics LTD5%
  • Open — no brand owns it (7 brands, 14%)

Red Felt demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume41KCVR5.5%Products17Brands13Top 5 Brands81%OOS Rate9.0%Rating4.4★Reviews459Avg BSR#242
2K2KSpike '25Prime Day '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.0×

What reviews say buyers love and hate about Red Felt

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall23%

Overall a great set

Color21%

Felt was nice colours

Value For Money15%

Its a lot more economical

Advertised Vs Actual Product4%

As expected all good

Adhesion/Stickiness4%

easy to sew or stick with fabric glue

What buyers complain about

52% of reviews
Thickness15%

it's not as thick as I'd like

Upholstery/Fabric Quality8%

also thin fabric

Size-Overall8%

Get a large piece

Color8%

Personally I don't like the colour

Thin4%

a little on the thin side for me

Red Felt return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
43%
2Material Quality
14%
3Color
14%
4Thin
14%
5Compatibility-Overall
7%

Common Red Felt questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Felt 37/100 on Amazon United Kingdom — Skip it. The niche generates £12K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -44.6% over the last 90 days.
Search demand for Red Felt on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 7.0× the quietest.