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Red Cushion Covers

Fail

Demand is soft, at -31.6% this quarter, so Red Cushion Covers is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£44K/yr143K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
31%top-5 click share · 35 brands · 38 sellers

Flapen Score

Red Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Red Cushion Covers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Cushion Covers 143K times last year and spent an estimated £44K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
3.2%
Market size, estimated
£44Ka year
Peak month
November4.0× the quietest month
Top search term
red cushion covers59K searches a year

02 · Price

A sale here is worth £9.56.

Listings sell for £9.56 on average, from £2.31 to £19.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.56 that is £0 to £956 a year per listing.

Average price
£9.56under the $15 to $100 sweet spot
Price range
£2.31–£19.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£956
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #345 within Cushions & Accessories. It carries 1,352 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
86%
Out of stock, average day
11.1%
Average rank
#345in Cushions & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,352per listing
Listings tracked
66

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Red Cushion Covers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£879£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

38

Est. top-5 brand share

42%

Top 20: 90%

Est. top-5 click share

31%

Top 20: 66%

Open market

52%

  • Traziewell10%
  • Thmyo9%
  • Betadistor9%
  • MIULEE7%
  • Deconovo6%
  • Encasa XO6%

Demand

Red Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Red Cushion Covers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red cushion covers59K/yr
  • red cushions29K/yr
  • red cushion covers 45 x 4515K/yr
  • red cushion10K/yr
  • cushion covers red7K/yr
  • red cushions with covers included7K/yr
  • red cushion covers 50cm x 50cm6K/yr
  • red cushions for sofa4K/yr
  • red velvet cushion covers6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Cushion Covers

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Material Quality”
3.2%of orders come back
“Very thin material, disappointing overall”
A buyer, on “Material Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Cushion Covers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data