red cushion covers
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Good1,351.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.56avg listing price — sweet spot $15–$100
Price range
Okay£2.31–£19.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 143K searches
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, red cushion covers is a £44K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
red cushion covers market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £38K–£48K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #345
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 85%
- Out of stock
- 11.1%
- Avg brand age
- 45 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
38
Top-5 brand share
42%
Top 20: 90%
Top-5 click share
31%
Top 20: 66%
Open market
52%
- Traziewell10%
- Thmyo9%
- Betadistor9%
- MIULEE7%
- Deconovo6%
- Encasa XO6%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -31.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top red cushion covers search terms
- red cushion covers59K/yr
- red cushions29K/yr
- red cushion covers 45 x 4515K/yr
- red cushion10K/yr
- cushion covers red7K/yr
- red cushions with covers included7K/yr
- red cushion covers 50cm x 50cm6K/yr
- red cushions for sofa4K/yr
- red velvet cushion covers6K/yr
Top red cushion covers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Traziewell Red Cushion Covers 4 Pack Pillow Cover Comfortable Solid Decorative Throw Pillow Case Square Cushions Cover Pillowcase (Cover Only No Insert)(18x18 inch/ 45x45cm Red) 6103
Traziewell£8.294.5★64 rev
MIULEE Christmas Cushion Covers Cushions for Sofa Modern Line Decorative Square Luxury Pillowcases for Couch Livingroom Sofa Bed with Invisible Zipper 45cm x 45cm 18x18 Inches 2 Pieces Red
MIULEE£10.254.2★6,083 rev
4 Pack Pillow cover Cotton Comfortable Solid Decorative Throw Pillow Case Square Cushion Cover Pillowcase (Cover Only No Insert)(18x18 inch/ 45x45cm Red)
Thmyo£11.484.4★312 rev
Betadistor Brilliant Red Cushion Covers 45X45 - Pack of 2 Indoor Plain Decorative Pillows for Bed Sofa Couch 18 inches Red 502-0047
Betadistor£5.314.5★192 rev
TIDWIACE Set of 6 Geometry Red Cushion Cover 45x45cm Decorative Art Decor Linen Throw Pillow case for Home Office Sofa Bedroom Car Outdoor Furniture Garden Double-sided printing Invisible Zipper
TIDWIACE£16.014.5★2,295 rev
Newest
by launch date
FUTEI Set of 2 Fluffy Faux Fur 45x45 cm Cushion Covers Soft Plush Wide Striped Textured Scatter Pillow Covers 45 x 45 cm Modern Home Accent for Sofa Bedroom Living Room Red
FUTEI£14.0860 rev
Traziewell Red Cushion Covers 4 Pack Pillow Cover Comfortable Solid Decorative Throw Pillow Case Square Cushions Cover Pillowcase (Cover Only No Insert)(18x18 inch/ 45x45cm Red) 6103
Traziewell£8.2964 rev
Adore Home 6 Pack Ribbed Fleece Cushion Covers 45x45cm Wine Red
Adore Home£9.9053 rev
Miuyunya Pack of 2 Velvet Cushion Covers 50 x 50 cm Luxury Gold Striped Decorative Throw Pillow Covers Red Soft Square Cushion Case Couch Pillowcases for Sofa Living Room Bedroom
Miuyunya£10.6085 rev
Seechoo Corduroy Cushion Covers Set of 2 40 x 40 cm Plain Soft Striped Assorted Colours (Red)
Seechoo£7.4235 rev
Trending
90-day click momentumTraziewell Red Cushion Covers 4 Pack Pillow Cover Comfortable Solid Decorative Throw Pillow Case Square Cushions Cover Pillowcase (Cover Only No Insert)(18x18 inch/ 45x45cm Red) 6103
Traziewell£8.294.5★
FUTEI Set of 2 Fluffy Faux Fur 45x45 cm Cushion Covers Soft Plush Wide Striped Textured Scatter Pillow Covers 45 x 45 cm Modern Home Accent for Sofa Bedroom Living Room Red
FUTEI£14.084.8★
Seechoo Corduroy Cushion Covers Set of 2 40 x 40 cm Plain Soft Striped Assorted Colours (Red)
Seechoo£7.424.1★
Deconovo Set of 2 Velvet Cushion Covers 40 x 40 cm Modern Design Christmas Cushion Cover Bright Red
Deconovo£5.744.5★
Traziewell Red Cushion Covers Set of 2 Decorative Throw Pillow Cover Gold Stamping Decorative Pillow Cases for Couch Bedroom Sofa Car Home Living Room Decor 518
Traziewell£9.914.8★
What buyers say about red cushion covers
What buyers praise and complain about, mined from review topics.What buyers love
“Still nice covers”
“excellent price”
“Lovely colour”
“Great cushions for the price”
“As described”
“good quality material”
“perfect size”
“Soft feel”
“Comfortable”
“Brighten your home”
What buyers complain about
“Very thin material, disappointing overall”
“Poor quality, very overpriced”
“it's only 16 by 16 inches size is misleading on advert”
“I had the red the colour is more like deep maroon”
“Fraying cushion covers”
“Lovely and looks more expensive than it is”
“Very messy”
“Very thin material”
“were a lot smaller than expected”
“They also don't hold their shape as well as you'd hope”
Top return reasons
Common questions
- Is red cushion covers profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 66 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -31.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the red cushion covers niche?
- 35 brands and 38 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in red cushion covers?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.2%.
- When does demand for red cushion covers peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the red cushion covers niche?
- Listings span £2.31–£19.68; the average listing price is £9.56 (sweet spot $15–$100). The average incumbent carries 1,352 reviews — the moat a new listing must climb.