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Red Cushion Covers

Fail

Demand is soft, at -31.6% this quarter, so Red Cushion Covers is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£44K/yr143K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
31%top-5 click share · 35 brands · 38 sellers

Flapen Score

Red Cushion Covers against its category

The dotted line is the Home & Garden average. Past it, Red Cushion Covers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Cushion Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Cushion Covers 143K times last year and spent an estimated £44K. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
3.2%
Market size, estimated
£44Ka year
Peak month
November4.0× the quietest month
Top search term
red cushion covers59K searches a year

02 · Price

A sale here is worth £9.56.

Listings sell for £9.56 on average, from £2.31 to £19.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.56 that is £0 to £956 a year per listing.

Average price
£9.56under the $15 to $100 sweet spot
Price range
£2.31–£19.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£956
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #345 within Cushions & Accessories. It carries 1,352 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
86%
Out of stock, average day
11.1%
Average rank
#345in Cushions & Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,352per listing
Listings tracked
66

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Red Cushion Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£879£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

38

Top-5 brand share

42%

Top 20: 90%

Top-5 click share

31%

Top 20: 66%

Open market

52%

  • Traziewell10%
  • Thmyo9%
  • Betadistor9%
  • MIULEE7%
  • Deconovo6%
  • Encasa XO6%

Demand

Red Cushion Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Red Cushion Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red cushion covers59K/yr
  • red cushions29K/yr
  • red cushion covers 45 x 4515K/yr
  • red cushion10K/yr
  • cushion covers red7K/yr
  • red cushions with covers included7K/yr
  • red cushion covers 50cm x 50cm6K/yr
  • red cushions for sofa4K/yr
  • red velvet cushion covers6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Cushion Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality19%−0.18

Very thin material, disappointing overall

really bad material is being used

Shiny material

Quality-Overall18%+0.74

Poor quality, very overpriced

Poor Quality

Poor quality

Advertised Vs Actual Product12%−0.08

it's only 16 by 16 inches size is misleading on advert

Only 16 by 16 inches not 18 by 18 inches as advertised

nothing like the photo

Color12%+0.78

I had the red the colour is more like deep maroon

Bit disappointed with the colour

Cushion9%−0.06

Fraying cushion covers

There are rather mixed emotions with these cushion covers

Love

Quality-Overall21%+0.74

Still nice covers

good quality for everyday sofa use

Good quality

Value For Money18%+2.36

excellent price

good value of money

Value for money

Color17%+0.78

Lovely colour

The colour is wonderfully vibrant

A pleasing colour

Cushion16%−0.06

Great cushions for the price

Great Cushions

Nice bright cushion covers

Advertised Vs Actual Product7%−0.08

As described

Exactly what I was looking for

Just right

Return

3.2% Return rate 81% Fixable by listing

Color62%█▇▆██▆

I had the red the colour is more like deep maroon

Bit disappointed with the colour

Size-Overall10%▁▆█▅▂▆

were a lot smaller than expected

Material Quality6%█▄▂▁▃▆

Very thin material, disappointing overall

really bad material is being used

Shiny material

Quality-Overall5%▃▃█▃▇▄

Poor quality, very overpriced

Poor Quality

Poor quality

Advertised Vs Actual Product4%▁▃▃▅▃█

it's only 16 by 16 inches size is misleading on advert

Only 16 by 16 inches not 18 by 18 inches as advertised

nothing like the photo

FAQ

Common Red Cushion Covers questions

Answered from the same tracked data.