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Red Curtains

Fail

Shoppers spend only $34K a year here, so Red Curtains is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£34K/yr127K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
41%top-5 click share · 22 brands · 27 sellers

Flapen Score

Red Curtains against its category

The dotted line is the Home & Garden average. Past it, Red Curtains is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Curtains market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Curtains 127K times last year and spent an estimated £34K. The top 5 brands take 63% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
1.3%
Market size, estimated
£34Ka year
Top search term
red curtains49K searches a year

02 · Price

A sale here is worth £20.26.

Listings sell for £20.26 on average, from £6.53 to £53.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.26 that is £0 to £2K a year per listing.

Average price
£20.26inside the $15 to $100 sweet spot
Price range
£6.53–£53.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #60 within Window Treatments. It carries 9,234 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
76%
Out of stock, average day
12.7%
Average rank
#60in Window Treatments
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,234per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Red Curtains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

27

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

41%

Top 20: 79%

Open market

32%

  • RAYYAN LINEN20%
  • Deconovo15%
  • APEX FURNISHINGS14%
  • Emma Barclay8%
  • Opulent Dreams7%
  • BellaHills5%

Demand

Red Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Red Curtains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red curtains49K/yr
  • burgundy curtains24K/yr
  • red curtains for bedroom10K/yr
  • red curtains for living room14K/yr
  • red blackout curtains7K/yr
  • red velvet curtains13K/yr
  • red curtain5K/yr
  • curtains red5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Curtains

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.25

Poorly made as dont hang nicely

Value For Money17%−0.03

Not worth money

Size-Overall17%−0.19

This results in the curtains being too short as they are barely 54 inches to begin with

Material Quality17%−0.12

I got like a rubber not fabric

Color17%+0.20

there's more of a red tint coming through rather than the usual dark

Love

Quality-Overall20%+0.25

Really nice quality curtains

they were very good quality

Quality

Upholstery/Fabric Quality16%+1.74

Good quality fabric Looks good soft fabric Thickness is ok for price

Quality curtains

These are made from a good quality, velvet fabric, are a lovely rich colour and texture, are warm, and great value for money

Value For Money14%−0.03

Good value for money

great value for money

Great price

Size-Overall9%−0.19

fit for purpose

They will fit in with my newly decorated room

Very nice curtains they fitted perfectly

Soft Feel7%

The curtains are really soft

Return

3.6% Return rate 83% Fixable by listing

Size-Overall44%▆▅█▆▆▆

This results in the curtains being too short as they are barely 54 inches to begin with

Color31%█▆▅▆▅▆

there's more of a red tint coming through rather than the usual dark

Material Quality4%▁▆▁█▅▅

I got like a rubber not fabric

Quality-Overall4%▁▁▂▆█▁

Poorly made as dont hang nicely

Thin4%▁█▃▂▁▁

FAQ

Common Red Curtains questions

Answered from the same tracked data.