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Red Curtains

Fail

Shoppers spend an estimated $34K a year here, so Red Curtains is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£34K/yr127K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
41%top-5 click share · 22 brands · 27 sellers

Flapen Score

Red Curtains against its category

The dotted line is the Home & Garden average. Past it, Red Curtains is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Curtains market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Curtains 127K times last year and spent an estimated £34K. The top 5 brands take 63% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
1.3%
Market size, estimated
£34Ka year
Top search term
red curtains49K searches a year

02 · Price

A sale here is worth £20.26.

Listings sell for £20.26 on average, from £6.53 to £53.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £20.26 that is £0 to £2K a year per listing.

Average price
£20.26inside the $15 to $100 sweet spot
Price range
£6.53–£53.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #60 within Window Treatments. It carries 9,234 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
76%
Out of stock, average day
12.7%
Average rank
#60in Window Treatments
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,234per listing
Listings tracked
42

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Red Curtains products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

27

Est. top-5 brand share

63%

Top 20: 98%

Est. top-5 click share

41%

Top 20: 79%

Open market

32%

  • RAYYAN LINEN20%
  • Deconovo15%
  • APEX FURNISHINGS14%
  • Emma Barclay8%
  • Opulent Dreams7%
  • BellaHills5%

Demand

Red Curtains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Red Curtains search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red curtains49K/yr
  • burgundy curtains24K/yr
  • red curtains for bedroom10K/yr
  • red curtains for living room14K/yr
  • red blackout curtains7K/yr
  • red velvet curtains13K/yr
  • red curtain5K/yr
  • curtains red5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Curtains

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
3.6%of orders come back
“Poorly made as dont hang nicely”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Curtains questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data