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Red Cups

Maybe

Returns run at only 0.8% of orders. But the products selling today already average 4.6★, so Red Cups is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£197K/yr178K searches / yr
90-day growth
+47.8%search demand this quarter
Competition
40%top-5 click share · 22 brands · 29 sellers

Flapen Score

Red Cups against its category

The dotted line is the Home & Garden average. Past it, Red Cups is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Cups 178K times last year and spent an estimated £197K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

12.7% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +47.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £197K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+47.8%
Conversion, latest week
12.7%
Market size, estimated
£197Ka year
Peak month
December4.1× the quietest month
Top search term
red cups71K searches a year

02 · Price

A sale here is worth £8.73.

Listings sell for £8.73 on average, from £3.77 to £24.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.73 that is £7K to £9K a year per listing.

Average price
£8.73under the $15 to $100 sweet spot
Price range
£3.77–£24.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #224 within Party Supplies. It carries 130 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
77%
Out of stock, average day
11.3%
Average rank
#224in Party Supplies
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

29

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

40%

Top 20: 89%

Open market

33%

  • Coreint17%
  • Best House Another Fine Product13%
  • Zuvo12%
  • YARIX11%
  • POLARIS PRIVATE LTD8%
  • TEYIAN7%

Demand

Red Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.1×

Search terms

Top Red Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red cups71K/yr
  • red plastic cups31K/yr
  • red solo cups15K/yr
  • red cups party8K/yr
  • solo cups14K/yr
  • red party cups14K/yr
  • red cup4K/yr
  • plastic cups red3K/yr
  • red cups 1006K/yr
  • plastic red cups4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Quality-Overall24%+2.65

They are good quality cups and I'm pleased

Great Quality Party Cups

Good quality

Strength19%−0.04

Solid cups, not too flimsy

Sturdy

Sturdy cups

Advertised Vs Actual Product17%−0.05

Does the job

As described

as expected

Value For Money10%−0.15

Good value and a good capacity

Great value for money

They offer fantastic value for the price

Durability8%+0.71

Very durable

They have enough flex to be durable

hold up well without feeling flimsy

Return

0.8% Return rate 77% Fixable by listing

Size-Overall71%█▆▇█▇▇
Value For Money10%▁█▅▁▄▄
Quality-Overall7%▇▁█▁█▅
Advertised Vs Actual Product3%▁█▅▁▁▁
Color3%

FAQ

Common Red Cups questions

Answered from the same tracked data.