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Red Cups

Red Cups shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look
Market size 39Growth 67Conversion 95Competition 75Returns 96Price range 45Avg price 24Brand share 74Review moat 94Quality gap 24
This niche Category average

Is Red Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Red Cups is a £197K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.

Red Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +47.8% over the last 90 days and 12.7% of searches end in a purchase.

£197K

revenue / yr

Units sold / yr25K
Search volume / yr+47.8%178K
Conversion rate12.7%
Avg price£8.73

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers22 · 29
Top-5 product click share40%
Open market40%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement74%
New entrants (1y)10· 4 succeeded
Avg rating4.6★
Avg reviews130

Top Red Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

29

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

40%

Top 20: 89%

Open market

33%

  • Coreint17%
  • Best House Another Fine Product13%
  • Zuvo12%
  • YARIX11%
  • POLARIS PRIVATE LTD8%
  • TEYIAN7%

Red Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR12.7%Products31Brands22Top 5 Brands60%OOS Rate11.3%Rating4.6★Reviews130Avg BSR#224
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.1×

Top Red Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • red cups71K/yr
  • red plastic cups31K/yr
  • red solo cups15K/yr
  • red cups party8K/yr
  • solo cups14K/yr
  • red party cups14K/yr
  • red cup4K/yr
  • plastic cups red3K/yr
  • red cups 1006K/yr
  • plastic red cups4K/yr

What reviews say buyers love and hate about Red Cups

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall24%

They are good quality cups and I'm pleased

Strength19%

Solid cups, not too flimsy

Advertised Vs Actual Product17%

Does the job

Value For Money10%

Good value and a good capacity

Durability8%

Very durable

Red Cups return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Value For Money
10%
3Quality-Overall
7%
4Advertised Vs Actual Product
3%
5Color
3%

Common Red Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Red Cups 64/100 on Amazon United Kingdom — Worth a look. The niche generates £197K/yr across 31 tracked products. 4 of 10 products launched in the last 360 days are still selling. Search demand moved +47.8% over the last 90 days.
Search demand for Red Cups on Amazon United Kingdom peaks in Dec, where the busiest month runs 4.1× the quietest.