Is red cups profitable to sell on Amazon United Kingdom?

The niche generates £197K/yr across 31 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +47.8%. Flapen's verdict: Worth a look (64/100).

How competitive is the red cups niche?

22 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.

When does demand for red cups peak?

Demand peaks in Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the red cups niche?

Listings span £3.77–£24.09; the average listing price is £8.73 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.

red cups

Worth a look

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great129.58

avg incumbent reviews — the moat a new listing must climb

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Growth

Good+47.8%

90-day search growth — must beat 0% to launch

Price range

Okay£3.77–£24.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£197K

£197K/yr · 178K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.73

avg listing price — sweet spot $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, red cups is a £197K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 64/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

red cups market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: £175K–£218K; units × avg price
Conversion rate: 12.7%
Avg BSR: #224
Page quality: 0%
Prime: 77%
Sponsored: 74%
Out of stock: 11.3%
Avg brand age: 35 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

40%

Top 20: 89%

Open market

33%

Coreint17%
Best House Another Fine Product13%
Zuvo12%
YARIX11%
POLARIS PRIVATE LTD8%
TEYIAN7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 4.1×

Open Trend

Top red cups search terms

red cups71K/yr +17.6%12.2% conv.
red plastic cups31K/yr +59.1%11.3% conv.
red solo cups15K/yr +66.6%14.8% conv.
red cups party8K/yr +447.3%12.8% conv.
solo cups14K/yr +59.9%11.6% conv.
red party cups14K/yr +45.9%9.6% conv.
red cup4K/yr +12.0%6.1% conv.
plastic cups red3K/yr +156.3%13.5% conv.
red cups 1006K/yr -16.5%12.9% conv.
plastic red cups4K/yr +34.6%12.3% conv.

All search terms

Top red cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coreint Plastic Cups 30 PCS-16OZ- 470 ml BPA Free Durable Party Cups - Red Cups Biogradable Glasses for Christmas Garden Weddings Birthday Annivarsary Picnics Reusable & Recyclable Drinking

Coreint£5.914.6★203 rev

BH | Red Plastic Cups | 16oz | 470ml | 50-Pack | Party Cup Drinking Cup for Party Events Everyday Christmas Games Wedding and Picnics Reusable & Recyclable Drinking Red Cups - by Best House

Best House Another Fine Product£7.384.6★65 rev

POLARIS PRIVATE LTD Red Plastic Cups - Disposable 12oz (50 Pack) Party Cups for Birthdays Weddings Picnics Christmas Anniversary

POLARIS PRIVATE LTD£7.744.6★99 rev

TEYIAN 50Pcs Plastic Cups 16oz/470ml Red Party Cups Drinking Cup Reusable & Recyclable for All Events Birthdays Weddings Picnics Christmas Anniversary Party (Red)

TEYIAN£7.424.7★19 rev

Coreint Plastic Cups Red 12oz (50 Pcs) - Durable Red Party Glasses for All Events Christmas Garden Party Weddings Picnics Reusable and Recyclable

Coreint£6.754.6★254 rev

Newest

by launch date

1ABOVE Red Plastic Party Cups 12 Oz Pack of 50 Durable Disposable Drinking Cups Reusable & Stackable Red Cups for Parties BBQs Picnics Weddings & Events

1ABOVE£6.120 rev

2mo ago

BH | Red Plastic Cups | 16oz | 470ml | 50-Pack | Party Cup Drinking Cup for Party Events Everyday Christmas Games Wedding and Picnics Reusable & Recyclable Drinking Red Cups - by Best House

Best House Another Fine Product£7.3865 rev

6mo ago

Buy & Delight Red Disposable Plastic Cups 12 oz (350ml) BPA Free and Recyclable Polystyrene 50 Count for Parties ~ All Events ~ Birthday - Wedding - BBQ - Outdoor - Christmas

Buy & Delight£8.026 rev

7mo ago

SAFNAJ 10 Pack | 16 oz Classic Red Party Cups - Reusable & Disposable Plastic Drinking Mugs for Beer Pong Tailgating BBQ Birthday Wedding and Christmas Games - Durable Takeaway Drinkware

SAFNAJ£4.363 rev

7mo ago

TEYIAN 50Pcs Plastic Cups 16oz/470ml Red Party Cups Drinking Cup Reusable & Recyclable for All Events Birthdays Weddings Picnics Christmas Anniversary Party (Red)

TEYIAN£7.4219 rev

8mo ago

What buyers say about red cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“They are good quality cups and I'm pleased”

Strength19%

“Solid cups, not too flimsy”

Advertised Vs Actual Product17%

“Does the job”

Value For Money10%

“Good value and a good capacity”

Durability8%

“Very durable”

Size-Overall4%

“Theyre a good size”

Leak-Proof4%

“hold up perfectly for any gathering without leaking or cracking”

De-Grease3%

“Perfect for props in production of Grease as bright coloured and sturdy”

Ease Of Cleaning2%

“so easy to see that they're clean”

Color2%

“The classic red colour gives them that fun”

Top return reasons

Size-Overall71%

Value For Money10%

Quality-Overall7%

Advertised Vs Actual Product3%

Color3%

Weight Light1%

Design-Overall1%

Functionality-Overall1%

Strength1%

Common questions

Is red cups profitable to sell on Amazon United Kingdom?: The niche generates £197K/yr across 31 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +47.8%. Flapen's verdict: Worth a look (64/100).
How competitive is the red cups niche?: 22 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
When does demand for red cups peak?: Demand peaks in Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the red cups niche?: Listings span £3.77–£24.09; the average listing price is £8.73 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.