red card
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Great453.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£5.08avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 70K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.25–£8.34cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red card is a £41K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
red card market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £51K–£64K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.6%
- Avg brand age
- 48 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
13
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- House of Card & Paper27%
- AZVIEY22%
- TownStix11%
- Baker Ross11%
- Hawksbill10%
- Vaessen Creative10%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.5% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.9×
Top red card search terms
- red card50K/yr
- red card a49K/yr
- red cardstock4K/yr
- red a4 card5K/yr
- a4 red card4K/yr
Top red card products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
AZVIEY£5.044.6★668 rev
House of Card & Paper A4 80 GSM Coloured Paper - Red (Pack of 50 Sheets) HCP49
House of Card & Paper£3.254.5★1,412 rev
30 Pieces 230gsm - A4 Red Card Thick Cardstock Paper
TownStix£4.854.7★1,128 rev
Baker Ross A4 Red Coloured Card Copier Card for Craft and Decoration (Pack of 50 220gsm)
Baker Ross£4.574.6★14 rev
Florence Cardstock Smooth - Coloured Card Making Supplies A4 - Red - 10 Sheets - Coloured Paper for Scrapbooking Card Making Die Cutting and Paper Crafts - 216 GSM - Poppy
Vaessen Creative£3.344.5★149 rev
Newest
by launch date
Hawksbill A4 Red Card 220gsm 60 Sheets 5 Shades of Red Premium Coloured Cardstock for Arts Crafts Scrapbooking & Cutting Machines
Hawksbill£5.8148 rev
FeiatPogra 1Pcs Referee Cards Set Red and Yellow Football Referee Cards with Record Sheets Pencil and Card Wallet Sports Referee Kit
FeiatPogra£3.903 rev
Zernavith 2 Set Soccer Referee Card PVC Red and Yellow Card Soccers Warning and Ejection-Cards Referee Penalty Card Professional Referee-Cards Referee Accessories Kit for Soccer Football Match
Zernavith£4.595 rev
Pack of 100 A4 Red Coloured Paper 75gsm Sheets
Janrax£6.1476 rev
Red Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
AZVIEY£5.04668 rev
Trending
90-day click momentumZernavith 2 Set Soccer Referee Card PVC Red and Yellow Card Soccers Warning and Ejection-Cards Referee Penalty Card Professional Referee-Cards Referee Accessories Kit for Soccer Football Match
Zernavith£4.595.0★
mwellewm 2PCS Referee Cards Set Football Referee Red and Yellow Cards with Whistle Lanyard Sports Ref Kit Score Book for Football Soccer Match
mwellewm£7.304.5★
FeiatPogra 1Pcs Referee Cards Set Red and Yellow Football Referee Cards with Record Sheets Pencil and Card Wallet Sports Referee Kit
FeiatPogra£3.905.0★
Baker Ross A4 Red Coloured Card Copier Card for Craft and Decoration (Pack of 50 220gsm)
Baker Ross£4.574.6★
House of Card & Paper 220 GSM A4 Card - Red (Pack of 25 Sheets) HCP215
House of Card & Paper£3.724.7★
What buyers say about red card
What buyers praise and complain about, mined from review topics.What buyers love
“Cardstock true to colour and quality”
“true to colour in picture”
“Item was as described”
“Excellent value for money”
“Good quality thick cars”
“Good for card making”
“The size is comfortable to hold”
“still flexible enough for folding”
“Nice card for Christmas cards”
“easy to access quickly when needed”
What buyers complain about
“Not great quality”
“The cards are not durable”
“Gd price”
“Red Paper not Card as expected”
Top return reasons
Common questions
- Is red card profitable to sell on Amazon United Kingdom?
- The niche generates £41K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -60.5%. Flapen's verdict: Skip it (33/100).
- How competitive is the red card niche?
- 11 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in red card?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 0.4%.
- When does demand for red card peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 5.9× the quietest.
- What does it cost to enter the red card niche?
- Listings span £3.25–£8.34; the average listing price is £5.08 (sweet spot $15–$100). The average incumbent carries 453 reviews — the moat a new listing must climb.