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Red Card

Fail

Demand is soft, at -60.5% this quarter, so Red Card is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£41K/yr70K searches / yr
90-day growth
-60.5%search demand this quarter
Competition
73%top-5 click share · 11 brands · 13 sellers

Flapen Score

Red Card against its category

The dotted line is the Home & Garden average. Past it, Red Card is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Card market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Card 70K times last year and spent an estimated £41K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

11.4% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-60.5%
Conversion, latest week
11.4%
Market size, estimated
£41Ka year
Peak month
February5.9× the quietest month
Top search term
red card50K searches a year

02 · Price

A sale here is worth £5.08.

Listings sell for £5.08 on average, from £3.25 to £8.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.08 that is £1K to £3K a year per listing.

Average price
£5.08under the $15 to $100 sweet spot
Price range
£3.25–£8.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #63 within Paper & Paper Crafts. It carries 453 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#63in Paper & Paper Crafts
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
453per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Red Card products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • House of Card & Paper27%
  • AZVIEY22%
  • TownStix11%
  • Baker Ross11%
  • Hawksbill10%
  • Vaessen Creative10%
  • Open — no brand owns it (5 brands, 9%)

Demand

Red Card search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Red Card search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red card50K/yr
  • red card a49K/yr
  • red cardstock4K/yr
  • red a4 card5K/yr
  • a4 red card4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Card

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall25%−0.06

Not great quality

Durability25%−0.17

The cards are not durable

Value For Money17%+0.21

Gd price

Paper Brightness17%−0.05

Red Paper not Card as expected

Love

Quality-Overall24%−0.06

Cardstock true to colour and quality

Great quality card

Good quality

Color16%+1.49

true to colour in picture

Colour true to illustration

Lovely colour range

Advertised Vs Actual Product16%+1.47

Item was as described

Exactly what I ordered

just what I wanted

Value For Money12%+0.21

Excellent value for money

amazin value for very little outlay

Good value

Thickness11%+0.92

Good quality thick cars

Thick good quality dense colour

thick enough not to bend or develop lips on them

Return

0.4% Return rate 46% Fixable by listing

Color28%▆▄▄█▃▁
Thin17%█▅█▁▆▇
Print Quality7%▁▁▁▁█▁
Display Colors7%▆▁▁█▁▁
Thickness5%▁█▁▁▁▆

FAQ

Common Red Card questions

Answered from the same tracked data.