Red Card
FailDemand is soft, at -60.5% this quarter, so Red Card is a Fail.
- Flapen Score
- 33 / 100Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 5133
- Market size
- £41K/yr70K searches / yr
- 90-day growth
- -60.5%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 13 sellers
Flapen Score
Red Card against its category
The dotted line is the Home & Garden average. Past it, Red Card is stronger. Inside it, weaker.
Market
The Red Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Card 70K times last year and spent an estimated £41K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
11.4% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -60.5%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £41Ka year
- Peak month
- February5.9× the quietest month
- Top search term
- red card50K searches a year
02 · Price
A sale here is worth £5.08.
Listings sell for £5.08 on average, from £3.25 to £8.34. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £5.08 that is £1K to £3K a year per listing.
- Average price
- £5.08under the $15 to $100 sweet spot
- Price range
- £3.25–£8.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #63 within Paper & Paper Crafts. It carries 453 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #63in Paper & Paper Crafts
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 453per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Red Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Red Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago

House of Card & Paper A4 80 GSM Coloured Paper - Red (Pack of 50 Sheets) HCP49
- Price
- £3.25
- Rating
- 4.5/5
- Reviews
- 1,412
- Age
- 10y ago

30 Pieces 230gsm - A4 Red Card Thick Cardstock Paper
- Price
- £4.85
- Rating
- 4.7/5
- Reviews
- 1,128
- Age
- 2y ago

Baker Ross A4 Red Coloured Card Copier Card for Craft and Decoration (Pack of 50 220gsm)
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 13y ago

Florence Cardstock Smooth - Coloured Card Making Supplies A4 - Red - 10 Sheets - Coloured Paper for Scrapbooking Card Making Die Cutting and Paper Crafts - 216 GSM - Poppy
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 5y ago
Trending
90-day click momentum
Zernavith 2 Set Soccer Referee Card PVC Red and Yellow Card Soccers Warning and Ejection-Cards Referee Penalty Card Professional Referee-Cards Referee Accessories Kit for Soccer Football Match
- Price
- £4.59
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

mwellewm 2PCS Referee Cards Set Football Referee Red and Yellow Cards with Whistle Lanyard Sports Ref Kit Score Book for Football Soccer Match
- Price
- £7.30
- Rating
- 4.5/5
- Reviews
- 75
- Age
- 2y ago

FeiatPogra 1Pcs Referee Cards Set Red and Yellow Football Referee Cards with Record Sheets Pencil and Card Wallet Sports Referee Kit
- Price
- £3.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Baker Ross A4 Red Coloured Card Copier Card for Craft and Decoration (Pack of 50 220gsm)
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 13y ago

House of Card & Paper 220 GSM A4 Card - Red (Pack of 25 Sheets) HCP215
- Price
- £3.72
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 9y ago
Newest
by launch date
Hawksbill A4 Red Card 220gsm 60 Sheets 5 Shades of Red Premium Coloured Cardstock for Arts Crafts Scrapbooking & Cutting Machines
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 8mo ago

FeiatPogra 1Pcs Referee Cards Set Red and Yellow Football Referee Cards with Record Sheets Pencil and Card Wallet Sports Referee Kit
- Price
- £3.90
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 9mo ago

Zernavith 2 Set Soccer Referee Card PVC Red and Yellow Card Soccers Warning and Ejection-Cards Referee Penalty Card Professional Referee-Cards Referee Accessories Kit for Soccer Football Match
- Price
- £4.59
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Pack of 100 A4 Red Coloured Paper 75gsm Sheets
- Price
- £6.14
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 1y ago

Red Card A4 Card 250GSM Thick Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts DIY (25 Sheets)
- Price
- £5.04
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
13
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- House of Card & Paper27%
- AZVIEY22%
- TownStix11%
- Baker Ross11%
- Hawksbill10%
- Vaessen Creative10%
- Open — no brand owns it (5 brands, 9%)
Demand
Red Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 5.9×
Search terms
Top Red Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red card50K/yr
- red card a49K/yr
- red cardstock4K/yr
- red a4 card5K/yr
- a4 red card4K/yr
Reviews and returns
What reviews say buyers love and hate about Red Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not great quality
The cards are not durable
Gd price
Red Paper not Card as expected
Love
Cardstock true to colour and quality
Great quality card
Good quality
true to colour in picture
Colour true to illustration
Lovely colour range
Item was as described
Exactly what I ordered
just what I wanted
Excellent value for money
amazin value for very little outlay
Good value
Good quality thick cars
Thick good quality dense colour
thick enough not to bend or develop lips on them
Return
0.4% Return rate 46% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Card questions
Answered from the same tracked data.









