Skip to content

Red Candles

Fail

Demand is soft, at -54.7% this quarter, so Red Candles is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£91K/yr192K searches / yr
90-day growth
-54.7%search demand this quarter
Competition
57%top-5 click share · 12 brands · 66 sellers

Flapen Score

Red Candles against its category

The dotted line is the Home & Garden average. Past it, Red Candles is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Candles 192K times last year and spent an estimated £91K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-54.7%
Conversion, latest week
7.4%
Market size, estimated
£91Ka year
Peak month
December18.3× the quietest month
Top search term
red candles103K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £2.17 to £15.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.37 that is £2K to £3K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£2.17–£15.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #219 within Candles & Holders. It carries 1,450 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#219in Candles & Holders
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,450per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Red Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

66

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

17%

  • Spaas32%
  • Grindstore18%
  • BOLSIUS12%
  • REQUISITE NEEDS9%
  • Bolosa5%
  • SENTINEL5%
  • Open — no brand owns it (6 brands, 17%)

Demand

Red Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 18.3×

Search terms

Top Red Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red candles103K/yr
  • red candle25K/yr
  • red dinner candles12K/yr
  • candles red5K/yr
  • red taper candles9K/yr
  • red candle sticks10K/yr
  • red church candles4K/yr
  • red tapered candles5K/yr
  • red candles long9K/yr
  • red candlesticks5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.29

Too small

Small votive candles

Smaller than expected

Quality-Overall18%+0.33

Absolutely rubbish

Complete trash

Awful quality

Value For Money14%+0.52

Bit expensive

I thought buying Price's they would be great but they are not

Yea these are just not worth it at all, 7 quid too

Durability9%−0.10

Didnt last five minutes

Only stayed lite for 5 minutes if that not buy again

Color9%+0.51

Not Solid Colour

Color is not the same as it shows on the photo is lighter than that

Love

Quality-Overall18%+0.33

Good quality

Lovely product

Very pleased with the quality and performance

Color16%+0.51

Nice colour

The colours are vibrant

The colors is perfect

Value For Money14%+0.52

Good product for the money

Great value for money

Good value for money

Size-Overall10%−0.29

The size represents good value for money

These are small candles that I use for mindful moments

Fit my small hoder well

Brightness/Shine/Glow10%+1.07

The candles themselves are solid a nice deep red colour that suits Christmas perfectly, and theyre unscented, which works well for something like this where you just want a clean, steady glow

Very nice small candles in lovely colours

Great candles

Return

1.1% Return rate 83% Fixable by listing

Size-Overall60%▇▅▆▆█▆

Too small

Small votive candles

Smaller than expected

Color16%▄▃█▅▅▆

Not Solid Colour

Color is not the same as it shows on the photo is lighter than that

Quality-Overall6%▁█▁▁▁▄

Absolutely rubbish

Complete trash

Awful quality

Smell3%▁▅█▁▁▁

The don't have a good smell

Advertised Vs Actual Product2%▁▁█▁▃▁

The photo is deceptive

FAQ

Common Red Candles questions

Answered from the same tracked data.