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Red Blanket

Fail

Prices span $4.70–$13.11, mostly outside the sweet spot, so Red Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£27K/yr97K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
56%top-5 click share · 14 brands · 22 sellers

Flapen Score

Red Blanket against its category

The dotted line is the Home & Garden average. Past it, Red Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Blanket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Blanket 97K times last year and spent an estimated £27K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
3.0%
Market size, estimated
£27Ka year
Peak month
December9.0× the quietest month
Top search term
red blanket25K searches a year

02 · Price

A sale here is worth £9.25.

Listings sell for £9.25 on average, from £4.70 to £13.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.25 that is £925 to £2K a year per listing.

Average price
£9.25under the $15 to $100 sweet spot
Price range
£4.70–£13.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£925–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #133 within Home Textiles. It carries 3,904 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
73%
Out of stock, average day
23.3%
Average rank
#133in Home Textiles
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,904per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Red Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

20%

  • Exclusivo Mezcla30%
  • Aisbo15%
  • WAVVE11%
  • Linecooo9%
  • EHEYCIGA9%
  • Dreamscene7%

Demand

Red Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Red Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red blanket25K/yr
  • red throw26K/yr
  • red throws for sofas19K/yr
  • red fleece blanket9K/yr
  • red throws8K/yr
  • red throw blanket5K/yr
  • red blanket throw5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Blanket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.04

so is the quality-shame it doesn't come in red

perhaps not the best quality

Looks good perhaps not the best quality

Upholstery/Fabric Quality20%−0.17

Very thin fabric

Thickness20%−0.14

So thin

Not as thick as I had hoped

I am shocked at how thin it is

Color10%−0.03

Also, buyer beware, this is not a subtle red it is RED

Love

Soft Feel19%

So Soft

Lovely and soft and a bright colour

Supersoft & velvety

Color19%−0.03

Beautiful colour

Nice color look soft for not right yet for sleeping waiting for autumn

Soft and colourful

Warmth18%+0.72

it feel great to cuddle up with it on the cooler evenings

This fleece is soooo warm

Lovely and warm

Value For Money12%+1.40

Value for money

Great value for money

GOOD PRICE

Quality-Overall10%−0.04

Fantastic Quality

Good quality

Good quality, would pay 3 times as much for similar item from high street store

Return

1.7% Return rate 76% Fixable by listing

Color49%█▄▇▇██

Also, buyer beware, this is not a subtle red it is RED

Size-Overall20%▃▆█▁▅▆
Quality-Overall13%██▁▇▆▄

so is the quality-shame it doesn't come in red

perhaps not the best quality

Looks good perhaps not the best quality

Thin4%▁█▁▆▁▁
Hard Feel2%▁▁▁█▁▆

FAQ

Common Red Blanket questions

Answered from the same tracked data.