red blanket
Skip itPrices mostly outside the sweet spot ($4.70–$13.11) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.25avg listing price — sweet spot $15–$100
Review moat
Okay3,903.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Market size
Bad£27K£27K/yr · 97K searches
Price range
Bad£4.70–£13.11cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, red blanket is a £27K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
red blanket market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £28K–£37K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 77%
- Out of stock
- 23.3%
- Avg brand age
- 53 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
20%
- Exclusivo Mezcla30%
- Aisbo15%
- WAVVE11%
- Linecooo9%
- EHEYCIGA9%
- Dreamscene7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.0×
Top red blanket search terms
- red blanket25K/yr
- red throw26K/yr
- red throws for sofas19K/yr
- red fleece blanket9K/yr
- red throws8K/yr
- red throw blanket5K/yr
- red blanket throw5K/yr
Top red blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Exclusivo Mezcla Soft Striped Fleece Blanket Deep Red Sofa Bed Throw
Exclusivo Mezcla£13.114.4★4,493 rev
Aisbo Red Throws Blanket for Sofas - Single Fluffy Blanket Bed Throw Fleece Warm Soft Flannel Blanket for Couch 130x150cm
Aisbo£9.224.5★5,017 rev
WAVVE Fleece Blanket Sofa Throw Red 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm
WAVVE£10.574.5★11,843 rev
Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Deep Red
Exclusivo Mezcla£11.194.5★4,825 rev
Dreamscene Fleece Throw Blanket for Bed Super Soft Warm Cosy Plain Red Sofa Throw Blanket Lightweight Fluffy Single Bedspread Polar Fleece Blankets 120 x 150cm
Dreamscene£4.704.1★10,001 rev
Newest
by launch date
Luxury Popcorn Waffle Fleece Throw Blanket Soft Warm Fluffy Bed & Sofa Blanket for Home Couch & Settee | Thermal Cozy Reversible Design Machine Washable (Red Single (130cm x 150cm))
BLOOM BLENDS£5.8911 rev
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Burgundy Red
BEDELITE£10.54766 rev
Exclusivo Mezcla Knit Throw Blanket with Fringes for Sofa Reversible Super Soft and Breathable Woven Boho Throw for Summer Home Decor 127x152 CM Red
Exclusivo Mezcla£9.1350 rev
Aisbo Red Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm
Aisbo£10.7073 rev
Brentfords Teddy Fleece Red Single Blankets for Beds Thick Warm Blanket for Winter Super Soft Cosy Comfy Fleece Throw Couch Cover Over Sofa Throw - Red 150 x 200cm
Brentfords£7.667,183 rev
Trending
90-day click momentumAisbo Red Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm
Aisbo£10.704.3★
Linecooo Red Fleece Blanket 50 x 60 for Sofa Bed Super Soft Cozy Microfiber Flannel with 3D Checkered Design Lightweight Decoration for Adults Women Girls
Linecooo£8.244.6★
Exclusivo Mezcla Checkered Fleece Queen Size Blanket for Bed Red
Exclusivo Mezcla£10.864.5★
Exclusivo Mezcla Soft Fleece Queen Size Blanket for Bed Sofa Red
Exclusivo Mezcla£9.734.4★
BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Burgundy Red
BEDELITE£10.544.6★
What buyers say about red blanket
What buyers praise and complain about, mined from review topics.What buyers love
“So Soft”
“Beautiful colour”
“it feel great to cuddle up with it on the cooler evenings”
“Value for money”
“Fantastic Quality”
“Good size”
“Vibrant”
“Thick warm throws”
“Beautiful colour and so soft It washes well also Not too expensive Very pleased”
What buyers complain about
“so is the quality-shame it doesn't come in red”
“Very thin fabric”
“So thin”
“Also, buyer beware, this is not a subtle red it is RED”
Top return reasons
Common questions
- Is red blanket profitable to sell on Amazon United Kingdom?
- The niche generates £27K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the red blanket niche?
- 14 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in red blanket?
- Top complaints mined from reviews: Quality-Overall, Upholstery/Fabric Quality, Thickness. The return rate is 1.7%.
- When does demand for red blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the red blanket niche?
- Listings span £4.70–£13.11; the average listing price is £9.25 (sweet spot $15–$100). The average incumbent carries 3,904 reviews — the moat a new listing must climb.