Red Blanket
FailPrices span $4.70–$13.11, mostly outside the sweet spot, so Red Blanket is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £27K/yr97K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 22 sellers
Flapen Score
Red Blanket against its category
The dotted line is the Home & Garden average. Past it, Red Blanket is stronger. Inside it, weaker.
Market
The Red Blanket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Blanket 97K times last year and spent an estimated £27K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £27Ka year
- Peak month
- December9.0× the quietest month
- Top search term
- red blanket25K searches a year
02 · Price
A sale here is worth £9.25.
Listings sell for £9.25 on average, from £4.70 to £13.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.25 that is £925 to £2K a year per listing.
- Average price
- £9.25under the $15 to $100 sweet spot
- Price range
- £4.70–£13.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £925–£2K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #133 within Home Textiles. It carries 3,904 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 73%
- Out of stock, average day
- 23.3%
- Average rank
- #133in Home Textiles
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,904per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Red Blanket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Exclusivo Mezcla Soft Striped Fleece Blanket Deep Red Sofa Bed Throw
- Price
- £13.11
- Rating
- 4.4/5
- Reviews
- 4,493
- Age
- 2y ago

Aisbo Red Throws Blanket for Sofas - Single Fluffy Blanket Bed Throw Fleece Warm Soft Flannel Blanket for Couch 130x150cm
- Price
- £9.22
- Rating
- 4.5/5
- Reviews
- 5,017
- Age
- 4y ago

WAVVE Fleece Blanket Sofa Throw Red 4ft x 5ft - Fluffy Soft Warm Versatile Blanket for Sofa/Couch/Bed Throw/Single Size 130x150 cm
- Price
- £10.57
- Rating
- 4.5/5
- Reviews
- 11,843
- Age
- 2y ago

Exclusivo Mezcla Large 3D Fleece Blanket for Sofa Couch Deep Red
- Price
- £11.19
- Rating
- 4.5/5
- Reviews
- 4,825
- Age
- 2y ago

Dreamscene Fleece Throw Blanket for Bed Super Soft Warm Cosy Plain Red Sofa Throw Blanket Lightweight Fluffy Single Bedspread Polar Fleece Blankets 120 x 150cm
- Price
- £4.70
- Rating
- 4.1/5
- Reviews
- 10,001
- Age
- 9y ago
Trending
90-day click momentum
Aisbo Red Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago

Linecooo Red Fleece Blanket 50 x 60 for Sofa Bed Super Soft Cozy Microfiber Flannel with 3D Checkered Design Lightweight Decoration for Adults Women Girls
- Price
- £8.24
- Rating
- 4.6/5
- Reviews
- 2,483
- Age
- 2y ago

Exclusivo Mezcla Checkered Fleece Queen Size Blanket for Bed Red
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 1y ago

Exclusivo Mezcla Soft Fleece Queen Size Blanket for Bed Sofa Red
- Price
- £9.73
- Rating
- 4.4/5
- Reviews
- 929
- Age
- 1y ago

BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Burgundy Red
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 10mo ago
Newest
by launch date
Luxury Popcorn Waffle Fleece Throw Blanket Soft Warm Fluffy Bed & Sofa Blanket for Home Couch & Settee | Thermal Cozy Reversible Design Machine Washable (Red Single (130cm x 150cm))
- Price
- £5.89
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 9mo ago

BEDELITE Fluffy Fleece Blanket Cosy Soft Throw 127x152 cm Burgundy Red
- Price
- £10.54
- Rating
- 4.6/5
- Reviews
- 766
- Age
- 10mo ago

Exclusivo Mezcla Knit Throw Blanket with Fringes for Sofa Reversible Super Soft and Breathable Woven Boho Throw for Summer Home Decor 127x152 CM Red
- Price
- £9.13
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 12mo ago

Aisbo Red Throws Blankets for Sofa - Single Fleece Fluffy Bed Throws for Sofas Soft Warm Fuzzy Blanket for Couch 130x150 cm
- Price
- £10.70
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago

Brentfords Teddy Fleece Red Single Blankets for Beds Thick Warm Blanket for Winter Super Soft Cosy Comfy Fleece Throw Couch Cover Over Sofa Throw - Red 150 x 200cm
- Price
- £7.66
- Rating
- 4.3/5
- Reviews
- 7,183
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
22
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
56%
Top 20: 98%
Open market
20%
- Exclusivo Mezcla30%
- Aisbo15%
- WAVVE11%
- Linecooo9%
- EHEYCIGA9%
- Dreamscene7%
Demand
Red Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.0×
Search terms
Top Red Blanket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red blanket25K/yr
- red throw26K/yr
- red throws for sofas19K/yr
- red fleece blanket9K/yr
- red throws8K/yr
- red throw blanket5K/yr
- red blanket throw5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Blanket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
so is the quality-shame it doesn't come in red
perhaps not the best quality
Looks good perhaps not the best quality
Very thin fabric
So thin
Not as thick as I had hoped
I am shocked at how thin it is
Also, buyer beware, this is not a subtle red it is RED
Love
So Soft
Lovely and soft and a bright colour
Supersoft & velvety
Beautiful colour
Nice color look soft for not right yet for sleeping waiting for autumn
Soft and colourful
it feel great to cuddle up with it on the cooler evenings
This fleece is soooo warm
Lovely and warm
Value for money
Great value for money
GOOD PRICE
Fantastic Quality
Good quality
Good quality, would pay 3 times as much for similar item from high street store
Return
1.7% Return rate 76% Fixable by listing
Also, buyer beware, this is not a subtle red it is RED
so is the quality-shame it doesn't come in red
perhaps not the best quality
Looks good perhaps not the best quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Blanket questions
Answered from the same tracked data.









