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Red Berries Christmas Decorations

Fail

Demand is soft, at -58.0% this quarter, so Red Berries Christmas Decorations is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£38K/yr238K searches / yr
90-day growth
-58.0%search demand this quarter
Competition
69%top-5 click share · 15 brands · 60 sellers

Flapen Score

Red Berries Christmas Decorations against its category

The dotted line is the Home & Garden average. Past it, Red Berries Christmas Decorations is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Berries Christmas Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Berries Christmas Decorations 238K times last year and spent an estimated £38K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -58.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-58.0%
Conversion, latest week
1.6%
Market size, estimated
£38Ka year
Peak month
December94.7× the quietest month
Top search term
berry stems22K searches a year

02 · Price

A sale here is worth £9.93.

Listings sell for £9.93 on average, from £2.84 to £21.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.93 that is £993 to £2K a year per listing.

Average price
£9.93under the $15 to $100 sweet spot
Price range
£2.84–£21.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£993–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 44.1% of listings are out of stock. The average listing ranks #1,128 within Artificial Flora. It carries 698 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
44.1%
Average rank
#1,128in Artificial Flora
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
698per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Red Berries Christmas Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

60

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

26%

  • Juxdp41%
  • Fangoo9%
  • TUPARKA8%
  • Kellogg's6%
  • M2cbridge5%
  • Meiwlong5%

Demand

Red Berries Christmas Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 94.7×

Search terms

Top Red Berries Christmas Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • berry stems22K/yr
  • artificial berries11K/yr
  • red berries23K/yr
  • artificial berry stems14K/yr
  • fake berries5K/yr
  • christmas berries15K/yr
  • artificial red berries5K/yr
  • red berry stems28K/yr
  • holly berries5K/yr
  • berry picks8K/yr

Reviews and returns

What reviews say buyers love and hate about Red Berries Christmas Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

Smaller than I thought

shorter than expected

Advertised Vs Actual Product20%−0.19

Not what we expected from the picture

Taste-Overall20%+0.51

No taste

I found the flakes completely tasteless

Color20%−0.01

i would have preferred a slightly darker red hence 4 stars

Quality-Overall10%+0.59

A bit cheap looking

Love

Value For Money19%+1.71

Cheap

Love the product and price

Excellent value

Taste-Overall16%+0.51

Great taste

Very tasty

Delicious

Quality-Overall11%+0.59

Brought for garland on the stairs very good quality

Excellent quality

Great quality

Health Benefits-Overall9%+0.89

Healthy and Tasty

Healthy products full of goodness

Nutritional Content7%+0.65

Value for money, very moreish beautiful love tham, nice fruit strawberries and cherry, yum yum, texture brilliant, will be buying again, really nutritional

Best Cereal

Return

0.6% Return rate 72% Fixable by listing

Color23%█▁▁██▁

i would have preferred a slightly darker red hence 4 stars

Advertised Vs Actual Product22%▁▁▁▁▁█

Not what we expected from the picture

Size-Overall20%▁▁▁█▁▅

Smaller than I thought

shorter than expected

Quality-Overall17%█▁▁▁█▁

A bit cheap looking

Display Colors7%▁▁▁▁▁█

FAQ

Common Red Berries Christmas Decorations questions

Answered from the same tracked data.