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Red Balloons

Fail

Prices span $2.76–$7.05, mostly outside the sweet spot, so Red Balloons is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£109K/yr167K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
67%top-5 click share · 13 brands · 16 sellers

Flapen Score

Red Balloons against its category

The dotted line is the Home & Garden average. Past it, Red Balloons is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Balloons 167K times last year and spent an estimated £109K. The top 5 brands take 67% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
13.9%
Market size, estimated
£109Ka year
Peak month
February3.7× the quietest month
Top search term
red balloons119K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £2.76 to £7.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £4.72 that is £4K to £5K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£2.76–£7.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #145 within Party Supplies. It carries 1,096 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
13.8%
Average rank
#145in Party Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,096per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Red Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • HYKJNBW24%
  • Ohugs14%
  • QIFU12%
  • Witty Cuties9%
  • Kelfara8%
  • AULE8%

Demand

Red Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Red Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red balloons119K/yr
  • red balloons 100 pack7K/yr
  • balloons red6K/yr
  • red balloon14K/yr
  • red ballons6K/yr
  • red baloons3K/yr
  • red helium balloons4K/yr
  • red balloons 50 pack3K/yr
  • red balloons 10 pack3K/yr
  • red latex balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation42%−0.29

Not even inflating to full size

Out of a pack of 50 we had 7 that burst instantly when starting inflation

every other one is busting when inflating

Value For Money33%−0.23

Not worth it

Complete waste of money

Color17%−0.03

Pink, not red

Quality-Overall8%+3.68

Balloons are poor quality have used them

Poor quality

Love

Quality-Overall47%+3.68

Good quality large balloons

Excellent quality

Great product

Value For Money17%−0.23

Good value for money

Good Value

Good value

Color11%−0.03

Good Quality and nice colour

For a school leavers celebration, they add that perfect pop of colour - cheerful, bold and full of energy

Perfect red colour

Strength7%+0.42

Balloons wr great and really strong

Inflation/Deflation6%−0.29

very easy to fill

still easy to inflate to good size

Return

0.8% Return rate 55% Fixable by listing

Size-Overall23%▁█▅▁▁▇
Quality-Overall16%▁▃▄█▂▃

Balloons are poor quality have used them

Poor quality

Color16%▅▃▁█▅▃

Pink, not red

Advertised Vs Actual Product8%▁▁▆▁█▁
Assembly/Installation8%▁▁▁▁▁█

FAQ

Common Red Balloons questions

Answered from the same tracked data.