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Red and White String

Fail

Demand is soft, at -87.8% this quarter, so Red and White String is a Fail.

Flapen Score
25
25 / 100
Ranks 5,685 of 5,777 Home & Garden niches · −26 vs the category median of 51
Market size
£20K/yr17K searches / yr
90-day growth
-87.8%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Red and White String against its category

The dotted line is the Home & Garden average. Past it, Red and White String is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and White String market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red and White String 17K times last year and spent an estimated £20K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 25.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-87.8%
Conversion, latest week
25.0%
Market size, estimated
£20Ka year
Peak month
December70.8× the quietest month
Top search term
red and white string13K searches a year

02 · Price

A sale here is worth £4.86.

Listings sell for £4.86 on average, from £4.57 to £5.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £4.86 that is £0 to £486 a year per listing.

Average price
£4.86under the $15 to $100 sweet spot
Price range
£4.57–£5.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£486
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #8,946 within Garden Tools & Watering Equipment. It carries 2,763 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
21.8%
Average rank
#8,946in Garden Tools & Watering Equipment
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,763per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red and White String products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£2K£4K£6K£8K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • G2PLUS50%
  • tenn well30%
  • lovingmona20%

Demand

Red and White String search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 70.8×

Reviews and returns

What reviews say buyers love and hate about Red and White String

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Durability”
0.5%of orders come back
“the only downside being that it breaks quickly”
A buyer, on “Durability”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Red and White String questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data