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Red and White Bunting

Maybe

Search demand grew +729.0% this quarter. But shoppers spend only $17K a year here, so Red and White Bunting is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£17K/yr18K searches / yr
90-day growth
+729.0%search demand this quarter
Competition
62%top-5 click share · 14 brands · 23 sellers

Flapen Score

Red and White Bunting against its category

The dotted line is the Home & Garden average. Past it, Red and White Bunting is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red and White Bunting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red and White Bunting 18K times last year and spent an estimated £17K. The top 5 brands take 71% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +729.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+729.0%
Conversion, latest week
12.5%
Market size, estimated
£17Ka year
Top search term
arsenal bunting8K searches a year

02 · Price

A sale here is worth £7.33.

Listings sell for £7.33 on average, from £3.37 to £25.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £7.33 that is £733 to £2K a year per listing.

Average price
£7.33under the $15 to $100 sweet spot
Price range
£3.37–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£733–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #776 within Garden Décor. It carries 112 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
94%
Out of stock, average day
10.9%
Average rank
#776in Garden Décor
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Red and White Bunting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

14 rising

Sellers

23

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • ADQUATOR27%
  • FMDPZUP18%
  • HJYODY9%
  • QRTDXP9%
  • PartyDroid8%
  • Boland4%

Reviews and returns

What reviews say buyers love and hate about Red and White Bunting

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength20%−0.24

not robust enough

Bit flimsy and looks tatty easily

Quality-Overall20%−0.02

it's a shame it got through quality control in this condition

Not great quality

Suitable For Indoor20%−0.06

If used indoors it can be reused a number of times

Value For Money10%+0.80

Pricey,

Size-Overall7%+0.70

The flags are smaller in size

Love

Quality-Overall25%−0.02

Good quality

Look great, well made

Great product

Color19%+1.28

The colors stay bright

The red colour is nice and vibrant and I achieved a great look

I particularly like the bright red and white colours

Value For Money10%+0.80

Good value at the current price

They are excellent value, as you get two sets with a total of 20 metres and 52 flags

The current price of £5.49 seems good value to me for a very long

Durability5%+0.21

They look better than many disposable alternatives

durable material

well made, so it should hang neatly and hold up well if theres a bit of movement outside

Recycle/Reuse5%+0.49

can be reused for future events

It offers good value as it is reusable and ideal for many uses such as football, celebrations etc

Because its reusable

Return

0.3% Return rate 31% Fixable by listing

Quality-Overall37%▁▁▁▆█▃

it's a shame it got through quality control in this condition

Not great quality

Size-Overall15%▁▁▁█▁▄

The flags are smaller in size

Color15%▁▁▁▁▁█
Functionality-Overall10%▁▁▁▁█▂
Connectivity-Overall8%▁▁▁▁▁█

FAQ

Common Red and White Bunting questions

Answered from the same tracked data.