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Recycled Paper

Fail

Demand is soft, at -25.0% this quarter, so Recycled Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£68K/yr136K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
49%top-5 click share · 17 brands · 41 sellers

Flapen Score

Recycled Paper against its category

The dotted line is the Home & Garden average. Past it, Recycled Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recycled Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Recycled Paper 136K times last year and spent an estimated £68K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
7.4%
Market size, estimated
£68Ka year
Peak month
December2.3× the quietest month
Top search term
craft paper84K searches a year

02 · Price

A sale here is worth £6.69.

Listings sell for £6.69 on average, from £2.97 to £19.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.69 that is £2K to £3K a year per listing.

Average price
£6.69under the $15 to $100 sweet spot
Price range
£2.97–£19.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #67 within Paper & Paper Crafts. It carries 1,130 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
0.8%
Average rank
#67in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Recycled Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

41

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

19%

  • Be Creative54%
  • Triplast7%
  • JKG6%
  • SYJINHUASY5%
  • Baker Ross4%
  • PH PERKHOMY4%

Demand

Recycled Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Recycled Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • craft paper84K/yr
  • sugar paper25K/yr
  • paper craft13K/yr
  • sugar paper a35K/yr
  • a3 sugar paper4K/yr
  • sugar paper a45K/yr

Reviews and returns

What reviews say buyers love and hate about Recycled Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness27%−0.18

Not very thick

thinner than I expected

Thin paper

Color15%−0.02

the colours were not as shown

Colours are not very bright

they are much darker

Paper Quality14%

Very thin paper

rather flimsy paper, better quality would be better

the quality of the paper is poor

Quality-Overall8%+1.55

not as good as others Ive used

Not very good quality

Poor quality

Strength6%−0.02

rather flimsy

not that sturdy

Love

Quality-Overall26%+1.55

Very good quality card

Quality card

Excellent product

Value For Money18%+1.50

Good Value

Value for money

Excellent value

Color16%−0.02

Lovely colours

Great quality and range of colours

Beautiful colours

Paper Quality11%

Beautiful paper

A sturdy quality paper

Lovely paper

Advertised Vs Actual Product10%+0.77

Exactly as pictured & described

Exactly as advertised

As described

Return

0.3% Return rate 53% Fixable by listing

Size-Overall33%▄▇█▄▅█

It's a bit on the small side

they were a touch smaller than id bern expecting

Paper Quality13%█▃▆▄▇▃

Very thin paper

rather flimsy paper, better quality would be better

the quality of the paper is poor

Quality-Overall11%█▃▂▂▃▆

not as good as others Ive used

Not very good quality

Poor quality

Thin9%▅▃▆▄█▅
Color8%▄▂▃█▇▆

the colours were not as shown

Colours are not very bright

they are much darker

FAQ

Common Recycled Paper questions

Answered from the same tracked data.