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Recycled Paper

Fail

Demand is soft, at -25.0% this quarter, so Recycled Paper is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£68K/yr136K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
49%top-5 click share · 17 brands · 41 sellers

Flapen Score

Recycled Paper against its category

The dotted line is the Home & Garden average. Past it, Recycled Paper is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Recycled Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Recycled Paper 136K times last year and spent an estimated £68K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
7.4%
Market size, estimated
£68Ka year
Peak month
December2.3× the quietest month
Top search term
craft paper84K searches a year

02 · Price

A sale here is worth £6.69.

Listings sell for £6.69 on average, from £2.97 to £19.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.69 that is £2K to £3K a year per listing.

Average price
£6.69under the $15 to $100 sweet spot
Price range
£2.97–£19.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #67 within Paper & Paper Crafts. It carries 1,130 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
0.8%
Average rank
#67in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,130per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Recycled Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

41

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 91%

Open market

19%

  • Be Creative54%
  • Triplast7%
  • JKG6%
  • SYJINHUASY5%
  • Baker Ross4%
  • PH PERKHOMY4%

Demand

Recycled Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Recycled Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • craft paper84K/yr
  • sugar paper25K/yr
  • paper craft13K/yr
  • sugar paper a35K/yr
  • a3 sugar paper4K/yr
  • sugar paper a45K/yr

Reviews and returns

What reviews say buyers love and hate about Recycled Paper

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Thickness”
0.3%of orders come back
“Not very thick”
A buyer, on “Thickness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Recycled Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data