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Rectangular Parasol

Maybe

Search demand grew +666.1% this quarter. But shoppers spend only $15K a year here, so Rectangular Parasol is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£15K/yr37K searches / yr
90-day growth
+666.1%search demand this quarter
Competition
38%top-5 click share · 12 brands · 18 sellers

Flapen Score

Rectangular Parasol against its category

The dotted line is the Home & Garden average. Past it, Rectangular Parasol is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rectangular Parasol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rectangular Parasol 37K times last year and spent an estimated £15K. The top 5 brands take 92% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +666.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+666.1%
Conversion, latest week
0.8%
Market size, estimated
£15Ka year
Top search term
rectangular parasol12K searches a year

02 · Price

A sale here is worth £50.51.

Listings sell for £50.51 on average, from £16.06 to £291.62. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £50.51 that is £0 to £5K a year per listing.

Average price
£50.51inside the $15 to $100 sweet spot
Price range
£16.06–£291.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #162 within Garden Furniture & Accessories. It carries 403 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
53%
Out of stock, average day
15.7%
Average rank
#162in Garden Furniture & Accessories
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
403per listing
Listings tracked
53

04 · Newcomers

Amazon counts 5 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
46 months

Products

Top Rectangular Parasol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£465£929£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

18

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

38%

Top 20: 69%

Open market

6%

  • PHI VILLA30%
  • VOUNOT28%
  • Outsunny21%
  • ZealWe11%
  • SONGMICS2%
  • Grand patio2%
  • Open — no brand owns it (6 brands, 6%)

Search terms

Top Rectangular Parasol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rectangular parasol12K/yr
  • rectangle parasol11K/yr
  • oblong parasol5K/yr
  • rectangle garden parasol4K/yr
  • rectangular parasol 3m x 2m5K/yr

Reviews and returns

What reviews say buyers love and hate about Rectangular Parasol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.07

Not the strongest quality

Quality is low

Poor quality

Size-Overall12%+0.38

The pieces were far too tight

Incorrect measurements

HUGE

Assembly/Installation8%

Hard to put together

Assembly can be a bit fidly

Hard to assemble

Durability7%−0.16

Ok till a breezy day then broke

as we have only just got it can't vouch for it's durability

poles bent as soon as it was put up

Advertised Vs Actual Product5%+0.17

I bought this after looking at the pictures that clearly show the parasol tilting backwards. It does not.

The product listing should be clarified

tilt not as in photos

Love

Quality-Overall17%−0.07

Excellent quality

The build quality is really good

The quality is premium

Value For Money14%+2.14

Good value

Excellent value

worth the money

Size-Overall9%+0.38

Easy fit

The size is perfect for a large garden

Perfect size for our table

Assembly/Installation9%

easy to install

easy set up

Easy to put up

Sun Shade/Wind Shield7%+0.63

Practical sun shade

Excellent Sun Protection

Great sun shade

Return

0.8% Return rate 70% Fixable by listing

Size-Overall41%▁█▄▄▄▄

The pieces were far too tight

Incorrect measurements

HUGE

Color10%█▁▂▂▂▂

I think the real downside to the design is the garishness of the green

Arrived quickly bit darker grey than I thought

The colour is a patchy yellowish

Defective Material/Parts6%▁▁██▄▆
Quality-Overall5%▁▁█▄▅▄

Not the strongest quality

Quality is low

Poor quality

Advertised Vs Actual Product4%▁▁▁▁█▇

I bought this after looking at the pictures that clearly show the parasol tilting backwards. It does not.

The product listing should be clarified

tilt not as in photos

FAQ

Common Rectangular Parasol questions

Answered from the same tracked data.