rectangular parasol
Worth a lookShows demand growing +666.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+666.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£50.51avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great403.38avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Price range
Okay£16.06–£291.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 37K searches
According to Flapen's Amazon United Kingdom niche tracking, rectangular parasol is a £15K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
rectangular parasol market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £13K–£25K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #162
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 98%
- Out of stock
- 15.7%
- Avg brand age
- 46 months
- Avg seller age
- 201 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
38%
Top 20: 69%
Open market
6%
- PHI VILLA30%
- VOUNOT28%
- Outsunny21%
- ZealWe11%
- SONGMICS2%
- Grand patio2%
- Open — no brand owns it (6 brands, 6%)
Top rectangular parasol search terms
- rectangular parasol12K/yr
- rectangle parasol11K/yr
- oblong parasol5K/yr
- rectangle garden parasol4K/yr
- rectangular parasol 3m x 2m5K/yr
Top rectangular parasol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VOUNOT Garden Parasol Tilt Balcony Umbrella with Cover Sun Shade for Outdoor Garden Balcony Patio Beach 200 x 125 cm Rectangular UV 50+ Grey
VOUNOT£20.034.1★2,585 rev
PHI VILLA 2x3.8m Garden Parasol Umbrella for Sun Protection Patio Outdoor Umbrella Waterproof with Crank Beige
PHI VILLA£67.004.5★138 rev
VOUNOT Garden Parasol Tilt Balcony Umbrella with Cover Sun Shade for Outdoor Garden Balcony Patio Beach 200 x 125 cm Rectangular UV 50+ Beige
VOUNOT£20.344.1★2,585 rev
ZealWe Garden Parasol Umbrella 3x2m Patio Parasols Outdoor Sun Shade with Tilt Crank Handle and 6 Ribs for Patio Beach Pool Lawn Backyard Deck Grey
ZealWe£39.304.1★43 rev
VOUNOT 3m Double Garden Parasol Extra Large Rectangular Patio Table Umbrella with Crank Handle Protective Cover UV 50+ Beige
VOUNOT£46.074.3★1,281 rev
Newest
by launch date
PHI VILLA 3.8x2m Double Garden Parasol with Base 2-Tier Waterproof Outdoor Umbrella UV50+ Protection for Patio Garden with Crank Beige
PHI VILLA£97.6929 rev
PHI VILLA 2.1x1.4x2.2m Sun Umbrella with Clamp Portable Tilting Garden Parasol Height Adjustable Patio Umbrella Rectangle Sun Shade UV50+ Protection for Balcony Beige
PHI VILLA£38.8332 rev
PHI VILLA 2.5x1.3m Half Parasol with Clamp Height Adjustable Patio Umbrella Space Saving Rectangle Garden Parasol Sun Shade UV50+ Protection for Garden Balcony Green
PHI VILLA£39.9244 rev
PHI VILLA 2.5x1.3m Half Parasol with Clamp Height Adjustable Patio Umbrella Space Saving Rectangle Garden Parasol Sun Shade UV50+ Protection for Garden Balcony Beige
PHI VILLA£38.9344 rev
Outsunny 3x2m Garden Parasol Parasol Umbrella with Crank Handle Tilt Function Polyester Canopy Outdoor Table Umbrella for Patio Garden Light Grey
Outsunny£41.9930 rev
Trending
90-day click momentumPHI VILLA 2.5x1.3m Half Parasol with Clamp Height Adjustable Patio Umbrella Space Saving Rectangle Garden Parasol Sun Shade UV50+ Protection for Garden Balcony Green
PHI VILLA£39.923.9★
KEPLIN Double Garden Parasol with Base and Cover 4.5x2.7m Extra Large Outdoor Patio Umbrella 12 Steel Ribs 180gsm Polyester Canopy Crank Handle Weather Resistant Shade UV Protective Grey
KEPLIN£99.104.4★
ZealWe Garden Parasol Umbrella 3x2m Patio Parasols Outdoor Sun Shade with Tilt Crank Handle and 6 Ribs for Patio Beach Pool Lawn Backyard Deck Beige
ZealWe£39.024.1★
ZealWe Garden Parasol Umbrella 3x2m Patio Parasols Outdoor Sun Shade with Tilt Crank Handle and 6 Ribs for Patio Beach Pool Lawn Backyard Deck Grey
ZealWe£39.304.1★
VOUNOT 3m Double Garden Parasol Extra Large Rectangular Patio Table Umbrella with Crank Handle Protective Cover UV 50+ Grey
VOUNOT£44.774.3★
What buyers say about rectangular parasol
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good value”
“Easy fit”
“easy to install”
“Practical sun shade”
“Umbrella is sturdy”
“beautiful colour”
“better than I expected”
“easy to work”
“Great design”
What buyers complain about
“Not the strongest quality”
“The pieces were far too tight”
“Hard to put together”
“Ok till a breezy day then broke”
“I bought this after looking at the pictures that clearly show the parasol tilting backwards. It does not.”
“It kind of is like umbrella material”
“Cheap flimsy”
“Instructions awful”
“Very heavy to get out of the box initially”
“I think the real downside to the design is the garishness of the green”
Top return reasons
Common questions
- Is rectangular parasol profitable to sell on Amazon United Kingdom?
- The niche generates £15K/yr across 53 tracked products. 5 of 17 products launched in the last 360 days are still selling. 90-day search growth is +666.1%. Flapen's verdict: Worth a look (58/100).
- How competitive is the rectangular parasol niche?
- 12 brands and 18 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rectangular parasol?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 0.8%.
- What does it cost to enter the rectangular parasol niche?
- Listings span £16.06–£291.62; the average listing price is £50.51 (sweet spot $15–$100). The average incumbent carries 403 reviews — the moat a new listing must climb.