rectangle cushion
Skip itPrices mostly outside the sweet spot ($3.02–$14.82) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,809.72avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.33avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 304K searches
Price range
Bad£3.02–£14.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rectangle cushion is a £39K/yr Amazon United Kingdom market (304K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
rectangle cushion market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £33K–£42K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 86%
- Out of stock
- 9.5%
- Avg brand age
- 41 months
- Avg seller age
- 196 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
46
Top-5 brand share
55%
Top 20: 92%
Top-5 click share
23%
Top 20: 51%
Open market
40%
- Artscope27%
- JOTOM10%
- HUASHUZI7%
- Sungeek6%
- Home Brilliant6%
- Makimoo4%
Demand
Weekly Amazon search volume, last 25 weeks — -27.9% search growth over the last 90 days.Top rectangle cushion search terms
- rectangle cushion covers52K/yr
- rectangle cushion42K/yr
- oblong cushion covers25K/yr
- oblong cushions22K/yr
- 30x50 cushion cover23K/yr
- rectangular cushions10K/yr
- rectangular cushion covers16K/yr
- rectangular cushions with covers included12K/yr
- 30 x 50 cushion cover14K/yr
- rectangle cushions with covers included9K/yr
Top rectangle cushion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Artscope Cozy Striped Corduroy Cushion Cover 30x50cm Super Soft Decorative Oblong Throw Pillow Covers Case for Sofa Couch Bedroom Car Decor 12 x 20 Inches Cream White
Artscope£4.884.4★659 rev
JOTOM Set of 2 Corduroy Soft Striped Cushion Covers 30x50 cm Boho Decorative Throw Pillow Covers Lumbar Cushion Case Couch Home Decor Pillowcases for Sofa Bedroom 12x20 Inch (Cream White)
JOTOM£8.214.5★1,590 rev
Artscope Cozy Striped Corduroy Cushion Cover 30x50cm Super Soft Decorative Oblong Throw Pillow Covers Case for Sofa Couch Bedroom Car Decor 12 x 20 Inches Light Gray
Artscope£4.804.4★659 rev
Makimoo Cushion Inserts 30cm x 50cm (12 x 20) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)
Makimoo£7.374.3★2,293 rev
XPHZZL Cushion Covers Set of 2 Pack 30 x 50 cm - Soft Sage Green Wild Flower Plant Rectangle Cushion Covers for Sofa Bed Garden Outdoor Spring Decor Flower Plant with Invisible Zipper 12 x 20 Inch
XPHZZL£9.544.6★378 rev
Newest
by launch date
Artscope Pom Poms Decorative Corduroy Cushion Cover 30x50cm Super Soft Boho Striped Lumbar Pillow Covers Case Geometric for Sofa Couch Bedroom Car Decor Set of 1 Brown
Artscope£5.57135 rev
HUASHUZI Cushion Covers Rectangle Long Oblong William Morris 30x50cm Green Leaf Decorations Double Sided Pattern Throw Pillow Case Set of 2 Home Decor for Sofa Bench Couch
HUASHUZI£8.01191 rev
HUASHUZI Cushion Covers Rectangle Long Oblong William Morris 30x50cm Strawberry Thief Decorations Double Sided Pattern Throw Pillow Case Set of 2 Home Decor for Sofa Bench Couch
HUASHUZI£7.90191 rev
HUASHUZI Cushion Covers Rectangle Long Oblong William Morris 30x50cm Boho Decorations Double Sided Pattern Throw Pillow Case Set of 2 Home Decor for Sofa Bench Couch
HUASHUZI£8.02191 rev
Artscope Cozy Striped Corduroy Cushion Cover 30x50cm Super Soft Decorative Oblong Throw Pillow Covers Case for Sofa Couch Bedroom Car Decor 12 x 20 Inches Cream White
Artscope£4.88659 rev
Trending
90-day click momentum
ZWJD Cushion Covers 30x50 Set Of 2 Chenille Cushion Cover Sofa Cushions Pillowcases With An Elegant Design Soft And Luxurious Decorative Throw Pillows For The Couch Bed And Home Decoration
ZWJD£12.954.7★
Sungeek Set of 2 Soft Chenille Cushion Covers 30x50cm Lumbar Decorative Throw Pillow Covers with Stitched Edge Solid Dyed Pillow Cases Covers for Home Decor Couch Sofa Bed Living Room Beige
Sungeek£8.394.6★
Deconovo Rectangular Cushion Covers Set of 2 Faux Linen Throw Pillow Cases for Livingroom Sofa with Invisible Zipper 12x20 Inch Blue Atoll
Deconovo£3.024.3★
Madizz Textured Chenille Cushion Covers Set of 2 Super Soft Decorative Throw Pillow Covers Boho Pillowcases Modern Home Decor for Sofa Bedroom 12x20 inch 30x50 cm Beige
Madizz£12.974.6★
HUASHUZI Cushion Covers Rectangle Long Oblong William Morris 30x50cm Green Leaf Decorations Double Sided Pattern Throw Pillow Case Set of 2 Home Decor for Sofa Bench Couch
HUASHUZI£8.014.5★
What buyers say about rectangle cushion
What buyers praise and complain about, mined from review topics.What buyers love
“zip quality is good”
“Good Value”
“Cushions are well made and look amazing”
“Love the colour”
“Soft and smooth”
“Good fit”
“As described”
“Very good material”
“Pretty wildflower design in a durable fabric”
“Nice small and firm, well made cushion”
What buyers complain about
“Poor Quality”
“Very thin cushions too”
“A bit pricey”
“Cheap material”
“Didnt fit cushion”
“Stains”
“smelly”
“Needs double filling to be of any use”
“Very thin cushions too”
“terrible already faded after one month”
Top return reasons
Common questions
- Is rectangle cushion profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 105 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the rectangle cushion niche?
- 37 brands and 46 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in rectangle cushion?
- Top complaints mined from reviews: Quality-Overall, Cushion, Value For Money. The return rate is 1.4%.
- What does it cost to enter the rectangle cushion niche?
- Listings span £3.02–£14.82; the average listing price is £8.33 (sweet spot $15–$100). The average incumbent carries 2,810 reviews — the moat a new listing must climb.