Is rattan table profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 53 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +101.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the rattan table niche?

14 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in rattan table?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Strength. The return rate is 0.2%.

When does demand for rattan table peak?

Demand peaks in Apr–May–Jun; the busiest month runs 12.6× the quietest.

What does it cost to enter the rattan table niche?

Listings span £14.29–£128.64; the average listing price is £43.08 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.

rattan table

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible£43.08

avg listing price — sweet spot $15–$100

Growth

Great+101.4%

90-day search growth — must beat 0% to launch

Review moat

Great206.7

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Price range

Good£14.29–£128.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£44K

£44K/yr · 100K searches

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, rattan table is a £44K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

rattan table market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £22K–£32K; units × avg price
Conversion rate: 1.0%
Avg BSR: #421
Page quality: 0%
Prime: 19%
Sponsored: 91%
Out of stock: 9.5%
Avg brand age: 40 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

37%

Top 20: 72%

Open market

Outsunny44%
URBN GARDEN24%
URBNLIVING8%
CASARIA7%
Warmiehomy5%
Bonnlo3%
Open — no brand owns it (8 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +101.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 12.6×

Open Trend

Top rattan table search terms

rattan table34K/yr +108.5%0.4% conv.
rattan coffee table25K/yr +45.6%0.7% conv.
garden rattan table8K/yr +104.4%0.5% conv.
rattan coffee table outdoor7K/yr +132.0%0.7% conv.
grey rattan table7K/yr +136.1%0.6% conv.
small rattan table8K/yr +70.2%0.7% conv.
small rattan garden table4K/yr +347.0%1.3% conv.
outdoor rattan table5K/yr +146.2%0.5% conv.

All search terms

Top rattan table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

URBN GARDEN Black Rattan Coffee Table Stylish Outdoor Bistro Patio Furniture with Wood-Look Top Perfect for Garden Balcony or End Patio Setting

URBN GARDEN£19.644.5★374 rev

Outsunny PE Rattan Coffee Table Rectangular Outdoor Coffee Table with Tempered Glass Top 70 KG Capacity for Garden Balcony Terrace Patio Black

Outsunny£45.524.6★603 rev

URBN GARDEN Black Rattan Square Coffee Table with Wood Look Top Perfect for Outdoor Bistro Garden and Balcony End Spaces Style & Functionality to Outdoor Living Areas (Square)

URBN GARDEN£18.394.5★374 rev

URBNLIVING Grey Rattan Coffee End Table with Wood Look Top for Outdoor Dining Bistro Garden Patio and Balcony Stylish and Durable Furniture for Modern Outdoor Spaces and Relaxation

URBNLIVING£20.874.0★24 rev

Outsunny Outdoor PE Rattan Coffee Table Rectangular Garden Tea Table w/Tempered Glass Top Mixed Brown

Outsunny£42.934.6★603 rev

Newest

by launch date

Outsunny 2-Tier PE Rattan Side Table with Storage Shelf Square Outdoor Coffee Table with PS Wood Slat Top UV-Resistant for Patio Garden Balcony Grey

Outsunny£29.8640 rev

4mo ago

Outsunny 2-Tier PE Rattan Side Table with Storage Shelf Square Outdoor Coffee Table with PS Wood Slat Top UV-Resistant for Patio Garden Balcony Light Grey

Outsunny£29.6240 rev

4mo ago

Warmiehomy Rattan Garden Table 120x80cm Outdoor Dining Table with Parasol Hole Tempered Glass Tabletop Wicker Patio Tables Grey Outdoor Side Tables

Warmiehomy£116.3927 rev

5mo ago

Warmiehomy Rattan Garden Table 120x80cm Outdoor Dining Table with Tempered Glass Tabletop Wicker Patio Tables with Parasol Hole Black Outdoor Side Tables

Warmiehomy£111.1027 rev

1y ago

Warmiehomy Rattan Garden Table 100cm Round Outdoor Dining Table with Tempered Glass Tabletop Wicker Patio Tables with Parasol Hole Grey Outdoor Side Tables

Warmiehomy£117.4627 rev

1y ago

What buyers say about rattan table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation19%

“Easy to put together”

Value For Money18%

“Good for price”

Quality-Overall18%

“Good quality, arrived quickly”

Strength15%

“Nice and sturdy too”

Size-Overall7%

“Great size”

Advertised Vs Actual Product4%

“Does the job”

Design-Overall3%

“Looks stunning”

Weight Light2%

“Great little lightweight table”

Instructions/User Manual/Troubleshooting1%

“the instructions are clear”

Storage Capacity1%

“Nice table, with handy storage space”

What buyers complain about

Assembly/Installation20%

“Assembly difficult”

Size-Overall14%

“also clips too small to accept frame”

Strength9%

“very flimsy, weak”

Quality-Overall7%

“Product is of low quality”

Value For Money5%

“Looks more expensive than it is”

Color4%

“Color is not grey as it is stated”

Flatness4%

“The top wasnt flat”

Ease Of Use3%

“Fold away is difficult”

Alignment2%

“Nothing aligns”

Defective Material/Parts2%

“Received damaged on one edge”

Top return reasons

Color36%

Size-Overall19%

Defective Material/Parts10%

Strength7%

Quality-Overall4%

Material Quality2%

Assembly/Installation2%

Balance/Stability2%

Functionality-Overall2%

Mechanism Issues2%

Common questions

Is rattan table profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 53 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +101.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the rattan table niche?: 14 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in rattan table?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Strength. The return rate is 0.2%.
When does demand for rattan table peak?: Demand peaks in Apr–May–Jun; the busiest month runs 12.6× the quietest.
What does it cost to enter the rattan table niche?: Listings span £14.29–£128.64; the average listing price is £43.08 (sweet spot $15–$100). The average incumbent carries 207 reviews — the moat a new listing must climb.