Skip to content
64

rattan sun loungers

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 99Conversion 8Competition 78Returns 100Price range 14Avg price 59Brand share 71Review moat 82Quality gap 80

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+258.0%

90-day search growth — must beat 0% to launch

Review moat

Great367.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great37%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good£149.43

avg listing price — sweet spot $15–$100

Market size

Okay£109K

£109K/yr · 109K searches

Price range

Bad£58.09–£362.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, rattan sun loungers is a £109K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

rattan sun loungers market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£112K–£149K
units × avg price
Conversion rate
0.7%
Avg BSR
#169
Page quality
0%
Prime
18%
Sponsored
95%
Out of stock
16.7%
Avg brand age
47 months
Avg seller age
186 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

27

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

32%

  • Outsunny21%
  • Panana17%
  • tectake12%
  • COSTWAY6%
  • simpa6%
  • SONGMICS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +258.0% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 36.8×

Top rattan sun loungers search terms

  • rattan sun loungers41K/yr
  • rattan sun lounger23K/yr
  • rattan garden sun loungers12K/yr
  • rattan sun loungers set of 214K/yr
  • rattan lounger7K/yr
  • sun lounger rattan5K/yr
  • sun loungers for garden rattan3K/yr
  • grey rattan sun lounger4K/yr
All search terms

Top rattan sun loungers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£4K8%£9K12%£13K16%£17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about rattan sun loungers

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“Really comfortable”

Quality-Overall16%

“is well made”

Assembly/Installation15%

“Easy to put together”

Value For Money14%

“Well worth the money”

Strength7%

“The product's construction looks sturdy”

Cushion5%

“really comfortable with the cushions on”

Instructions/User Manual/Troubleshooting3%

“Great instructions and it looks the dog's doodads”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall2%

“A good length”

Ease Of Use2%

“Easy to store away”

What buyers complain about

Assembly/Installation24%

“not clear on assembly”

Durability7%

“They broke the second I sat on them”

Quality-Overall6%

“Absolute rubbish quality”

Value For Money5%

“I cant justify £30”

Cushion5%

“Cushions very thin, though”

Thickness4%

“very thin and cheap looking”

Advertised Vs Actual Product3%

“False advertising”

Size-Overall3%

“make this look much bigger than it actually is”

Strength3%

“a bit flimsy”

Instructions/User Manual/Troubleshooting2%

“the instructions are terrible”

Top return reasons

Defective Material/Parts18%
Quality-Overall14%
Color10%
Size-Overall8%
Assembly/Installation7%
Cushion7%
Comfort-Overall4%
Maintenance And Repair4%
Strength3%
Functionality-Overall3%

Common questions

Is rattan sun loungers profitable to sell on Amazon United Kingdom?
The niche generates £109K/yr across 39 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +258.0%. Flapen's verdict: Worth a look (64/100).
How competitive is the rattan sun loungers niche?
19 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in rattan sun loungers?
Top complaints mined from reviews: Assembly/Installation, Durability, Quality-Overall. The return rate is 0.0%.
When does demand for rattan sun loungers peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 36.8× the quietest.
What does it cost to enter the rattan sun loungers niche?
Listings span £58.09–£362.93; the average listing price is £149.43 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.