Is rattan storage box profitable to sell on Amazon United Kingdom?

The niche generates £22K/yr across 33 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the rattan storage box niche?

22 brands and 33 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in rattan storage box?

Top complaints mined from reviews: Strength, Assembly/Installation, Quality-Overall. The return rate is 0.8%.

When does demand for rattan storage box peak?

Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.

What does it cost to enter the rattan storage box niche?

Listings span £10.34–£265.50; the average listing price is £65.49 (sweet spot $15–$100). The average incumbent carries 1,472 reviews — the moat a new listing must climb.

rattan storage box

Worth a look

Shows low returns (0.8%), but a small market ($22K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£65.49

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Growth

Good+36.5%

90-day search growth — must beat 0% to launch

Review moat

Good1,472.12

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£10.34–£265.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£22K

£22K/yr · 57K searches

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, rattan storage box is a £22K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

rattan storage box market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £16K–£33K; units × avg price
Conversion rate: 0.6%
Avg BSR: #112
Page quality: 0%
Prime: 52%
Sponsored: 97%
Out of stock: 13.8%
Avg brand age: 37 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

58%

Top 20: 98%

Top-5 click share

41%

Top 20: 84%

Open market

37%

CASARIA29%
Keter11%
Monster Shop7%
VonHaus6%
IGNPION5%
Yaheetech5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.5% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Open Trend

Top rattan storage box search terms

rattan storage box29K/yr +47.6%0.4% conv.
rattan storage14K/yr -3.6%0.3% conv.
rattan storage box outdoor3K/yr +601.7%0.6% conv.
rattan box7K/yr -3.9%0.5% conv.
rattan storage boxes4K/yr -9.2%0.2% conv.

All search terms

Top rattan storage box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CASARIA Rattan Garden Storage Box 270L with Wheels & Carry Handles

CASARIA£75.974.0★2,561 rev

Keter£21.324.7★15,754 rev

VonHaus Garden Storage Box 290L - Grey Rattan Outdoor Cushion Storage Box with Lockable Lid - Weatherproof Garden Container with Waterproof Liner Gas Lift Hinges Wheels & Carry Handle - Bali

VonHaus£91.744.2★148 rev

Keter£41.464.5★13,237 rev

Yaheetech 650L Garden Storage Box with Wheels & Lid PE Rattan Deck Box with Water-Resistant Lining for Patio Furniture Garden Tools Pool Accessories or Living Supplies -Black

Yaheetech£104.804.7★16 rev

Newest

by launch date

DWVO 118L Garden Storage Box Rattan Resin Indoor Outdoor Deck Box for Package Patio Cushions Gardening Tools Lockable Waterproof Black

DWVO£26.39194 rev

2mo ago

Rattan Garden Storage Box 700L Grey Water Resistant Zipped Lining Cover Cushion Blanket Tools Toys Furniture Large Chest Outdoor Patio Deck Steel Frame Weather Resistant Gas Lift Lid Portable Wheels

Monster Shop£220.6230 rev

3mo ago

Rattan Garden Storage Box 996L Grey Water Resistant Zipped Lining Cover Cushion Blanket Tools Toys Furniture Large Chest Outdoor Patio Deck Steel Frame Weather Resistant Gas Lift Lid Portable Wheels

Monster Shop£265.5030 rev

3mo ago

Outsunny 253L Garden Storage Box Rattan Deck Box with Waterproof Zipped Liner Safe Pneumatic Rod Patio Rattan Storage Container for Backyard Gardening Tools Black

Outsunny£63.079 rev

4mo ago

Yaheetech 650L Garden Storage Box with Wheels & Lid PE Rattan Deck Box with Water-Resistant Lining for Patio Furniture Garden Tools Pool Accessories or Living Supplies -Black

Yaheetech£104.8016 rev

5mo ago

What buyers say about rattan storage box

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation17%

“Easily assembled”

Storage Capacity12%

“Handy storage”

Strength12%

“Sturdy storage box”

Quality-Overall12%

“Easy to make up and great quality”

Value For Money9%

“Excellent for the money”

Size-Overall9%

“Size is good”

Water Resistance4%

“A sturdy and waterproof box,”

Advertised Vs Actual Product4%

“As advertised”

Ease Of Use2%

“Very useful”

Design-Overall2%

“It has a stylish look”

What buyers complain about

Strength13%

“Cheap and flimsy”

Assembly/Installation8%

“Not that easy to assemble”

Quality-Overall8%

“Absolutely shocking quality control”

Durability7%

“Broke after less than a month”

Size-Overall7%

“The Container is huge”

Value For Money5%

“Overpriced”

Color4%

“the colour confusion is very disappointing”

Instructions/User Manual/Troubleshooting3%

“Drawing instructions not that good either”

Defective Material/Parts3%

“Broken product”

Water Resistance3%

“it starts to let in water”

Top return reasons

Size-Overall57%

Defective Material/Parts12%

Quality-Overall4%

Strength3%

Color3%

Assembly/Installation3%

Advertised Vs Actual Product2%

Material Quality2%

Water Resistance1%

Value For Money1%

Common questions

Is rattan storage box profitable to sell on Amazon United Kingdom?: The niche generates £22K/yr across 33 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the rattan storage box niche?: 22 brands and 33 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in rattan storage box?: Top complaints mined from reviews: Strength, Assembly/Installation, Quality-Overall. The return rate is 0.8%.
When does demand for rattan storage box peak?: Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
What does it cost to enter the rattan storage box niche?: Listings span £10.34–£265.50; the average listing price is £65.49 (sweet spot $15–$100). The average incumbent carries 1,472 reviews — the moat a new listing must climb.